Every business thrives to have a strong online presence. There is no better medium than the official website of a business to achieve this. A website enables the widespread audiences to explore the products and services which are offered on it.
However, as there is cut-throat competition in literally every field, business owners need to implement some stringent steps to generate leads. Most of them often struggle with low conversion rates.
As a business owner, it becomes pivotal to implement certain steps which will generate more traffic to your website that will subsequently increase conversion. Below I am going to showcase 5 smart fixes which will make your business grow manifolds.
Have a Clear Call-to-Action
One of the foremost ways of persuading your visitors to take an action whether it is regarding buying a product or a service is to have a clear call-to-action. Most of the websites are not able to increase the conversion rate due to a weak call-to-action (CTA). Talking about B2B websites, a majority of them do not include a call-to-action. This leads to a high bounce rate. The call-to-action must be such which compels your visitors to at least invest their time in exploring what your website offers.
Avoid Irrelevant Ads and Popups
Most of the online users find ads and popups to be really annoying. These disrupt the user experience which leads to increased bounce rates. These ads or popups distract a user who is visiting your website for exploring something of his interest. Nowadays, when online users have a lot of options to choose from there are not going to spend their precious time on your website if they are not served with what they came looking for. This would make you lose a potential customer which is not good for your business.
Keep Your Website Updated With Fresh Content
Businesses need to keep their blogs updated with fresh content. This will enable the visitors to serve themselves with new and intriguing content every time they visit the website. Your visitors would automatically want to visit your website as they would be in search of content which would create awareness about a specific product or service that they had been in search of. The content that you showcase on your blogs or website must be such which gives them actionable tips that can be implemented.
Responsiveness of your website is also a crucial factor as your visitors might be using multiple devices for exploring the content displayed on it. Just ensure that the WordPress theme on which your website has been designed has the right plugins and maintains responsiveness on the backend.
Target Traffic Generating Keywords
Keywords play a crucial role in making people visit your website. By including the right keyword phrases in your blogs or website, there will be a very high possibility that your website features in the top search results.
So, you should do a proper keyword research which will enable you to know about the high-value keywords which the users are typing for searching specific information on the web. Therefore, while publishing blogs or articles on your website ensure that you are including the right keywords in the content. You need to make sure that your visitors spend time on your website which will lead to an increase in conversion rate.
Optimize the Meta Descriptions
A lot of businesses don’t give importance to meta descriptions due to which they have to face low click-through rate. Meta descriptions are important as these are used by the search engines to display a snippet regarding a web page. This enables the users to see whether a specific search result is really what they were looking for by just having a glance over the description.
The length of a meta description should not be more than 160 characters. If you include a longer description then it would result in higher bounce rate. Your aim must be to create unique meta descriptions for every web page. As a meta description is targeted by the users you should include the target keyword in the meta description as well.
In The End
All the points which have been highlighted in this post will have a positive impact on the conversion rate of your WordPress website. Implementing these will make your business reap profits in the long run. For a business to be successful it becomes necessary that it creates a certain level of trust among its customers. People are only going to buy from you if they trust you.
Apart from the smart fixes which you saw in this article, there might be some other ways in which you can increase a website’s conversion rate. I would love to know about them from you along with your views about the article in the comments section below.