If you’ve been trying to rev up your digital marketing success, you’ve probably put some deep thought into using SEO tactics.
SEO stands for search engine optimization and it has to do with how well the given search engine ranks your site when searchers enter certain keywords or phrases into the search query.
In simplistic terms, employing SEO methods can encourage more people to visit your site and ultimately generate greater revenues.
For many people, the technical terms involved in SEO are too complex to understand without a little background.
Because of the complexity and specialty that SEO requires, many companies looking to grow their online presence will use a firm or consultant like Jimmy Huh.
Consultants can help with SEO strategy regarding on page, off page, and organic search performance; local SEO management; and conversion optimization including landing pages, sales funnels, and content marketing.
People that don’t truly understand the operations and processes behind SEO often believe in myths or misconceptions about the approach.
This being said, it’s important to know the truth about how search engines operate and what the best practices are.
1. SEO isn’t Real
For some reason, some people seem to think that SEO is all a hype and it doesn’t really matter what keywords you use, how you link, or what your website structure is, but this is just downright false.
Search engines follow complicated algorithms that rank your site dependent upon all the factors mentioned and more.
Having a site that organically comes up as the first hit is not there by chance. Whoever is behind that site has probably put in years of work to make it match with what the search engine wants, while also creating a visually pleasing and easy to use site for people to browse.
2. SEO is Too Hard to Understand
By no means will you be able to optimize your entire site in a day, but it’s not hard to gradually help it along over time.
There are dozens of great sites out there that can help walk you through the process. Even if you don’t have a coding background, there’s no reason you can’t learn how to value and utilize keywords or work on the less technical aspect of the process.
Many people find it much more effective to hire a consultant than to learn the entire process themselves, but nothing is impossible.
3. People Will Think You’re Spam if You Link OFF Site
Including your links in off page content is part of the SEO process. If you throw your URL into a completely irrelevant article, it might be a bit off putting.
On the other hand if you link build by creating valuable content that people actually want to read, the placement can be very beneficial.
Make sure to link build with an informative purpose that provides the reader with convenience rather than obstacles or distractions.
4. SEO is a Step By Step Process
Companies can often get frustrated with their SEO consultant if they aren’t seeing the same results in the same amount of time that their referral company did.
The truth is that SEO is not a step-by-step process and there’s no exact way to execute it. Instead, different sites within different industries require more attention in certain areas compared to others.
Occasionally this could even mean a trial and error process. Consultants know what they’re doing, but it may take time to perfect it for different companies.
5. Focusing Solely on Keyword Stuffing is Good
First of all, you don’t want to keyword stuff to the point that it’s obvious your content is for advertising purposes or a part of your SEO strategy.
Well written pieces with informative links and keywords that add value to the information comes off much better than repeating words over and over again.
While keywords are very important to an SEO strategy, there are plenty of other factors that need attention in order to gauge how well the strategy is working.
6. SEO Is All About Links
Though links remain important, you mustn’t overestimate their affect on SERPs.
Google’s algorithm is highly complex; and, to be honest, we’ve no idea just how it works.
What we realize is the fact that it depends on many factors (like framework, social alerts, content, keywords, meta tags, and links) to compute a site’s SERP.
Links subject, but SEO isn’t just about links nowadays. Moreover, web page link quality, not variety, is exactly what actually makes the difference.
An individual backlink from an authoritative website is a lot more appreciated than a large number of a large number of low-quality links.
This is why SEO is much less simple as it was previously. No longer is it possible to just purchase links and throw sites to the very best of serp’s.
Companies still feel that SEO guarantees instantaneous results. Quite simply, their version of SEO works such as this:
They pay to get links, you choose to do some SEO magic, and bingo! — their websites are positioned in the most notable 10 on Yahoo.
Nothing at all could be further from the reality.
Top quality links are what every website needs. However, driving a car a large number of links to a niche site doesn’t magically cause higher, better SERPs if the websites lack useful content, user-friendly structure, and aren’t optimized for mobile.
It really is 2018, but visitor blogging continues to be a feasible SEO strategy if you constantly create and show high-quality content.
Sites that post inadequate quite happy with spammy links are punished, however the ones that help people solve their problems (aka sites that Yahoo desires to see in organic and natural search), providing original, useful, relevant content do properly well.
Even though you fear so much building backlinks with distributed content, you can count on visitor blogging to get started on new human relationships, build trust, and position your clients as thought market leaders in their area of interest.
If one of your digital marketing goals is to popularize your client’s brand, visitor blogging is the thing you need. So, ensure that your client comprehends why it’s important