Running successful content marketing need an in-depth study of the industry. Writing long content is not sufficient to achieve your marketing goal. Most content marketer focuses on producing content in the shortest time period. The fixed deadline forces them to write low-quality content. The content produces in the large quantity lack detail. You will easily pinpoint the various factual errors in the content while reading it.
The content marketer needs to understand the reader’s psychology. Your readers are not interested in looking at the long content. Readers are on your page to learn something new or solve some problems. Your job is to provide the right amount of information to thread them to the page till the end. Your readers must see the sense of spending their valuable time to comprehend the subject.
Good content receives applause and great content is shared by users on the social media sites or with their friends. But the content with extravagant information stays on the page until it is deleted by the author itself. No one will show interest in reading your content or share it with the other people. Talk about the things that will make a significant change in people’s belief system. Always try to give a good experience to your readers. If your content manages to engage your audience on the emotional scale then it will reach the larger audience through sharing.
Learn from below mistakes and upgrade your content marketing strategy.
1) Focusing on producing more:
Content marketer who focuses on producing more content will end with writing the low-quality content for marketing. Content writing is not the practice of mass production. It is an art of storytelling and understanding your audience. The good content marketer first does the research to understand their audience. They categorize the audience in a different level of knowledge. Not all your readers are highly educated or have the complete industry knowledge. If you write the content in single tone then you will miss other groups.
Before you start writing the content, use the research data to decide the group which is more important for you. Spend time on engaging the people who can generate more return on your business. Your content marketing strategy should be around writing in-depth research-oriented content. Don’t focus on quantity. No one is interested to see huge content on your website. People care about the information that helps them to solve the certain problem or give a new perspective on the subject. If your content is not fulfilling these needs then it might not deserve for getting live. Quantity will never drive necessary readers to your website.
2) Budget killing creativity:
This is the common problem content marketer face when they start planning the creative content marketing campaign. The entrepreneur should understand that the content marketing is not a cheap solution. It requires the right amount of resources to produce the great content. Just writing the long paragraph is not enough to get the audience attention. Your content marketing team requires breathing space to work on the detailed content.
In addition, the low budget may force your content marketing team to focus more on quality than quantity due to the fixed deadline. They will have no choice then complete the task for just sake of doing. Content writing is not the product based jobs where you ask people to just produce a large number of copies to publish everywhere on the web. The internet is already filled with huge amount of similar content.
People are not interested finding your content written on the similar topic. No one will show compassion to your written content. Readers are more enthusiastic to consume new information on the topic. Content with in-depth knowledge, problem-solving points, or the story that they have not heard before is appreciated by users. Sharing quality content will attract more users as well as they will contribute by sharing.
When you planning your budget, draft the strategy on the paper and understand the requirement of the content marketing before you start executing it. Give scope to your content marketing expert to produce great content.
3) A/B Testing:
The A/B testing is done on most of the web application to find the best performing app. It is the process of comparing two different projects with users and see which application receives a good response. You can apply A/B testing method in your content marketing strategy. Create two copies of the same topic. Publish the content on two different platforms and analyze which content receives more interactions.
The A/B testing result will give you an insight of actual need of users. The content that performs well in A/B testing is the correct format for producing more content. The best performing content might have good remembering power that allows users to consume it easily.
Using a various methodology to generate the best result is the only way you can stay ahead of your competitors. Your own research will allow you to take certain creative decisions to execute the plan effectively.
4) You choose the wrong person:
There are many occurrences where a company choose wrong people or the agency to run the content marketing strategy. Content marketing expert requires the better understanding of your industry. When you are hiring the content marketing expert for your company, analyze the existing work they have done for the past company. Their past work will give you the idea of their performance.
We did the same mistake when we hired an agency for running the content marketing campaign for our company Mddir. We planned to reach a local audience, but when execution started we found the content that the agency is producing is not beneficial for anyone. Readers will not like the content. The produced content is not having the right amount of technical information.
Qualities of content marketers:
Content marketing expert must be a good writer: The person who lacks this skill can’t become a content marketing expert. Content marketing is all about the content that you produce. A person who doesn’t have the practice to write content daily will unable to decide what is good for your business. It is the job of expert, not the layman who doesn’t have a practice of writing good content.
Similarly, the agency can’t generate the good return from content marketing unless they have a good hand in the content writing. The team working with the agency must qualify for the writing web content. You can ask the agency to show some sample content that they have published online. By reading the content you can judge the quality of the content.
Imagination power: The person with good imagination skill can become a good content writer. The ability of imagination gives the wider perspective to the content marketer. He/she can visualize the complete content before he starts writing it. The imagination skill helps the content marketer to write the content faster. Also, while doing the writing he can suggest the images to the graphic designer as he already has a complete thought on the subject. The work is executed at the full speed and you see great content copy at the end. A person who doesn’t have the imagination skill spend more time on just thinking and less on producing. You will find such content marketer wasting much time on the single copy.
5) You are behind the trend:
In content marketing, you have to keep eye on the latest trend. Use the new trend to participate in the latest buzz. Capture the attention of the people by sharing the information around the trending subject. You can do that by writing the quality content that describes the trend in completely different manner. As a content marketing expert your focus should be getting into the trending community. Use Twitter to see what is happing around you. Share your thoughts on the topic in the way no one has thought about. Give the insight, create a poll, ask questions to the people or answer the queries of others. These are the some of the ways you can get into the latest trend and contribute to the community.
New trends generate viral promotion for your brand if done correctly. Not all content marketing strategy will produce the same result, but the chances getting viral is very high. Use different media to create good content. Videos, graphics, funny thoughts are some of the ways you can generate attention towards your brand.
The content marketing is the creative job. The person or the agency who is involved in doing content marketing of your business must understand the characteristics of the strategy. Use media content to reach a larger audience.
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