When it comes to enhancing your web presence, you want to take a closer look at your business’s SERP position on search engines such as Google. In doing so, you can get a clear picture of how your keywords behave in rankings, what features hinder your SERP, specific keyword SERP, and more.
Tracking your SERP will give you a better understanding of where your business lies within search engines. You can use the data from SERP tracking to inform your decisions regarding SEO.
On your own, tracking SERP can take hours of your time as you endlessly scroll through Google. Instead, you can implement a SERP checker to mine the data and present you with a comprehensive data set. Furthermore, using or building a web scraping API simplifies the process and narrows down your search requirements.
But What Exactly is Web Scraping?
Just as the name implies, web scraping involves scouring the web for data relevant to your needs, extracting the data, and converting it into an easily readable platform, whether that’s a spreadsheet, API, or other preferred outcomes. You can use web scraping either manually or as an automated service for quicker results.
You can use web scraping to perform many different data extraction needs, such as compiling a product data list to compare against competitor sites, finding financial data for market research, and SERP tracking.
The web scraper or web scraping service will digest HTML code from a given URL—or URLs—and extract the necessary data depending on the user’s request. More intensive web scraping services, such as Zenscrape, can scrape multiple sources promptly for maximum data returns.
After scraping the source(s), the web scraper will configure and export all accumulated data into a standard CSV or spreadsheet file. Although, more advanced programs can compute data into a file for API. From here, you can read through the acquired data and use it to inform your research, project plans, SEO strategy, or what have you.
Which Web Scraping API Should You Use?
Zenscrape is an online service that employs a web scraping API program for numerous reasons including:
- eCommerce information
- Sales leads
- General web scraping as needed for personal use or smaller scale projects
- Real estate data
- SERP Tracking
The software is a high-quality SERP checker that’s designed to handle the problems that come with web scraping, which, if you’ve tried before, you know are plentiful. Not only that, Zenscrape makes web scraping and data extraction simple and easy-to-use, even if it’s your first time using the program.
The program also has many desirable features to give you the best experience alongside the best results.
Narrowing down the optimal option can take a while, especially because many web scraping services are out there. To make an informed decision, you should take a look at all of Zenscrape’s features that go along with the service.
Zenscrape, to make using their program easy and efficient–even for beginning developers– includes a request builder. This feature lets you type in whatever request you want and automatically converts it to code snippets that you can use immediately without alterations.
As a high-quality API-based web scraping program, Zenscrape offers lightning-fast results. Web scraping for data can take hours to deliver data sets when completed manually or through basic services. Zenscrape promises high-speed results to make use easy and reliable. With such high speeds, you can get and use your data faster to improve your business promptly.
How Can Web Scraping Help Track SERPs?
Most often, when web scraping to track SERP, the program will source Google since it’s the largest, most commonly used search engine and has tons of data to extract concerning SERP. Since you want to look at SERP specifically, you can input your required data scraping guidelines accordingly. Often, for SERP, these request requirements contain the following on-page SEO necessities:
- H1 Tags
- H2 Tags
- Meta Descriptions
- HTTP Header
The web scraping program will act as a Google rank checker and pull out all of the data related to your ranking. The data you receive from the web scraping service will provide you with comprehensive information about your instructed request.
Using this data set, you can compare your business, or your content, with the results. You can get a closer look at how well other sites are doing, how well they rank on search engines, what keywords are best, and so forth and so on.
From there, you can adjust your content to reflect the best practices you viewed from your web scraping data. After making your changes and improvements, you can run another web scraping session for the same data to see how your changes influenced your SERP ranking.
The most used requirement and most influential concerning your SERP position is the keyword.
Keyword Rank Checker
If you don’t know, keywords are the phrases that individuals type into a search engine. These words vary in length but typically top off at five words. Keywords, when used correctly, heavily influence your SERP position.
To use keywords correctly, you not only need to place them adequately throughout your content and in strategic spots, including headings, slugs, and meta descriptions, but you need to see how your keyword compares to competitors. That’s where Zenscrape or another web scraping service comes in.
Just as mentioned previously, you’ll use the web scraping program just as you would for another data need, except you’ll input your keyword for the requirement instead. In doing so, you tell the program to search and pull all data surrounding the keyword.
The data you receive from the scraping service will include vital information about a keyword’s ranking, search volume, competitor articles, and more. You can even input keyword lists to broaden your data extraction in one scraping session instead of searching for individual keyword stats each time.
You can use this information to help you choose an adequate keyword or enhance your usage. Ultimately, using a web scraping program specifically as a keyword rank checker will allow you to hone your platform’s SEO and improve your SERP position.
Using Zenscrape to Track SERP
To use Zenscrape to track your SERP position, you will first Input the URL you want to scrape into the program. Adding the URL gives the program a target from which it will extract data and is required for all scrapes. You can’t get data without a source.
Then, you’ll add your request into the nifty request builder. Since you plan to track your SERP position, you’ll want to add related data that will help you. For SERP tracking, you probably want to scrape for keywords. To do so, you’ll import your keyword into the request. If you have a keyword list that you want data for, you can import a CSV file containing your list too.
You can also filter your data results to your specifications, such as limiting the return to specific location parameters or excluding specific resources from the scrape. This feature comes in handy if you want to narrow down your data to a specific set of competitor information.
From there, you can sit back and let Zenscrape go to work. Don’t get too comfortable, though – Zenscrape won’t take long to give you results. Once you receive the file, you can do it as you please. Once you’re ready to use Zenscrape again, do as you did the first time with the same request or new.
Why Choose Zenscrape for SERP Position Tracking?
There are so many different web scraping programs out there, all of which market themselves as the best. They may be the best, but with Zenscrape, you get upfront features and an easy-to-use platform to maximize your productivity and provide quick results.
Zenscrape has many beneficial features such as an API-based program, geo-targeting capability, IP pool scraping, automatic proxy rotation, and the ability to scrape large data sets.
Application Programming Interface (API)
Using a web scraper API is essential when using a web scraping service to track SERP as opposed to those that don’t because Google lets APIs scour the site as many times as necessary without limitations or restricting access.
Some proxies will also restrict your access or limit your scraping. An API program combats those regulations. Ultimately, this combative feature means that you can scrape for data without having to stop; you get all access to all of the data.
Zenscrape’s location services help you get locally sourced data, which is especially helpful if your business caters to a local demographic. When using the service, you can choose the proxy location option to activate Zenscrape’s geo-targeting ability. From there, when you input your request, all of the data that the program scrapes will relate to your community and demographic rather than all users from all locations.
With geo-targeted data, you can see how well your business does within specific limitations and toward a pinpointed demographic. This helps narrow down the data scope and will benefit smaller, local businesses.
Effective IP Pool Scraping
When comparing your SERP position with competitors, you want to source as many different platforms as possible. That’s where Zenscrape’s proxy pool comes in. Zenscrape has a large proxy pool that has access to a nearly unlimited number of IP addresses. What does this mean for you? It means that you can access as much data as you need from a range of sources and competitors to inform your SEO tactics and SERP position.
Hide Your Bot
As previously mentioned, the Zenscrape web scraper API program can search and scrape through sites without limitations or restriction. You can thank Zenscrapes ‘hide your bot’ feature for that.
More specifically, Zenscrape features an automatic proxy rotation. This feature means that with each new request you send out to scrape, a new IP address will get assigned. This comes in handy if you plan to use the program as a Google rank checker because google often limits scraping.
With an auto-rotating proxy, you can scrape Google as many times as you see fit without getting restricted or penalized for your actions because the feature disguises or hides your bot behind a new IP address.
Large Data Set Scraping
Concurrency means that multiple assessments or calculations happen at the same time. You can run into concurrency when dealing with large-scale data sets, which isn’t a problem if you have a program that can handle it. Unfortunately, some programs may crash when posed with high concurrency levels or may take extremely long to compute.
Zenscrape, however, can handle high concurrency and large data sets and can do so promptly. This means you don’t have to wait around for data or worry about program crashes. Zenscrape’s ability to process substantial data quantities also means that you can scrape as many different platforms as you need without issue.
Handling extensive data will come in handy for SERP tracking when dealing with keywords that have huge volumes or when searching for a wide variety of competitors.
Deploying your Extraction Tool Instantly in the Cloud
The term ‘cloud’ has been around for well over twenty years, being used loosely across the IT scene and now across the business. As its functionality has become better understood we are starting to see its optimal uses and advantages. One of the major uses that have stood out over recent years is software deployment. So, if you do plan to integrate a data extraction API or build your own, cloud-based platforms are a natural consideration.
Although deploying software in the cloud does require careful implementation and can be tricky, the functionality still comes highly recommended.
The cloud allows developers to develop and deploy ‘capsules’ or ‘containers’ at a scalable level. This can be done in such a way that customers can access information globally and cross-device, while updates are synced and automatic. This is all held together by the ability of the software owner to centrally manage the application.
Before going ahead, be sure to explore and compare all the various platforms offering cloud deployment. The three is this comparative review come highly recommended, but there are many more including those coming from more mainstream providers like Amazon and Google.
If you want to grow your business’s online presence, tracking your SERP is an informative way to do so. Tracking SERP will give you vital insights into how your competitors stack up and a better understanding of how to adjust your keywords best.
Using Zenscrape for your SERP tracking needs makes gathering data faster and more efficient than it ever would be if you tried to scrape google for answers. The program is easy to use and provides a range of benefits that will help you manage data and bolster your site’s web presence.