I am sure most of the time you got annoyed about the ads that completely cover the site or is difficult to close. If you’re a just web surfer or person who is interested in digital marketing, this is the right place to know everything about display advertising.
Definition of display advertising
Displaying advertising defines advertising on websites. Ads can be text ad, images, flash, video, or audio ad. The primary purpose of display advertisement is to generate leads or create brand awareness for end users. Today all sorts of businesses, including travel companies and mobile application development companies in India, are leveraging display ads to increase leads and brand value.
How display advertising differs from Google AdWord?
Unlike Google Ads, there is no intermediator between advertiser and publisher. Advertiser contacts publisher directly to display his ad on the publisher’s site. Ads are displayed on particular places that are specially reserved for display ads.
Extensive size ads bring more clicks than constrained ads. According to Google, highly effective display ads are 336×280 or 300×250 pixel rectangles, 300×600 pixel half-page ads, and 728×90 or 320×110 pixel banners.
Types of display ads
Rich media ads: Rich media ads can be video or image ad, which appears immediately after a user visits the site or while surfing the page.
Interstitial ads: Ads that are displayed before the requested content is displayed. It also appears when you try to navigate from one page to another.
Overlay: Ads that suddenly appear on the content with transparent background and that you can remove by clicking the close button.
Top tips for effective display advertising
Your ad must be displayed on the website that is relevant to your business, industry or product. For example, if you’re selling insurance products, your ad must be posted on websites that give tips to choose the best insurance plan, or the site focuses on latest trends in the insurance industry.
Don’t include many messages in one ad, instead keep it simple with easy to understand and attractive content in few words, as well as images should be catchy. If you add more content, it makes users complicated to understand the ad. Finally, they end up in frustration or anger.
Since online users are tired of ads, they do hate to communicate with ads. So in this case, if you post an ad that is not attractive in nature, nobody shows interest to read ads. So make sure the image you create is attention-grabbing. In fact, image creates value for content. While creating content, be creative with standard and attractive word choice.
Though cost differs on the positions of ads, in fact, top positions cost more than other spaces, it brings effective results. If you focused more on branding, this is the best place you can go with.
Right-hand side: Ads on this side give you more visibility as well as clicking.
Ads between content: Ads in this place give you more visibility than clicking, as people opposes to click on while reading the content.
Call to action
If there is no call to action in the ad, no use of posting it. For example, if you’re selling running shoes, just craft call to action like this. “Click for Amazing Run”. So it will definitely trigger them to click.
Display ads are getting increased importance in the ad world, as these are easy to grab the attention of users. If you’re thinking to start or learn to create display ad campaigns, I hope the above info made you feel happy. Do share your comment.