Today, there is no brand that can improve its business operations without having its enough presence on Facebook. Founded in 2004, Facebook has become now the social media giant and its founder, Mark Zuckerberg is today one of the successful entrepreneurs across the world.
Every business tries to make its maximum presence on Facebook and all other social media platforms so that they can improve their sales and can also build their effective business identity. The more famous a business is on Facebook, the more customers it will get through it. It is because that the platform plays a huge role in bringing potential consumers for businesses.
As there has always been competition between businesses, the competition level is also quite high on Facebook and you need to pay extra attention to your social media channels to keep your profiles better than your business rivals. Apart from different useful activities needed to be done on social media, cover photo designs are also important for your company’s social media pages. By using effective cover photo designs, you can attract your audience towards your products or services and can increase your sales and revenue.
Here are some of the top cover photo design tips that you should follow to give a perfect look to your social media profiles and to build your brand identity:
Know The Space
The template of Facebook is quite easy to understand and straightforward. You can get a nice sharp image by using some standard sizes like 1702 x 630, 851 x 315, and others. The profile picture you upload should be 180 x 180 pixels so that it can perfectly fit for the profile picture space. Also, remember to use RGB color mode so that it can look perfect. The graphics you use in the cover design should be simple and user-engaging so that it can successfully capture a consumer’s potential interest.
Stay on Brand
While marketing your brand on Facebook, you need to stay on your brand in the cover photo. It’s true that you can’t just put your business logo on the cover photo, but you should also use such a design that looks completely different from your business. Your aim should be to describe your business through your social media pages and Facebook cover photos can be the right option for you in this regard to tell people about your brand.
To do the job right, you should use every possible way that can make the cover photo similar to your brand. Firstly, you can use the same colors that you have used in your brand. Along with colors, you can also use the same font size and other branding elements to make a link between the cover photo designs with your brand.
Convey the Right Message
It’s up to you that what message you convey to your audience through your Facebook cover photo. You need to choose the message wisely because it will play a great role to attract your target audience through promotions and campaigns. You can promote your brand through the cover photo by using some potential ways. You can promote a giveaway, introduce your team, introduce your product or service, promote your awards, publish a fun fact, or can use different other ways.
Keep the Cover Photo Design Moving
It is the quality of a professional graphic designer that he designs eye-catching cover designs that can gain the attention of consumers. To attract new consumers towards your business, you can change the Facebook cover photos time to time so that people can see the variations and buy what they like.
An outdated or idle cover photo can leave a negative impact on users about a business. However, you can make the most it by placing new products or services all the time and by showing trending items on it. You can change the cover regularly, weekly, monthly, or whatever time span suits you more.
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Design for all Screen Sizes
The design you make should be perfect to all screen sizes. Whether a Desktop PC, Laptop, Tablet, or a mobile device, it should look perfect on all the screen sizes so that it can attract the target audience from all the devices. Today, the majority of people across the world uses the internet more on mobile and a business can’t ignore the importance of different mobile devices available in the market. To make the most of your Facebook cover as well, you can effectively create such a design that can fit to all the screen sizes.
Use the Cover Photo to Drive Sales
You should use the cover photo to drive your sales as it is one of the major elements that can help in your lead generation. Since social media pages and profiles are tantamount to business promotion and marketing, you should place a CTA page button to drive more sales or leads in your business.
Use a Cover Video instead
Facebook has recently added a new feature to cover that allows users to add a video in it. A video can play a more effective role in delivering your message instead of a static cover photo. You can describe your business, can share a story, and can add some other videos to grasp the attention of your Facebook followers. There are some specifications that you should follow to make a perfect video for the cover. The video you make should be at least 820 pixels wide by 312 pixels. The time period of the video can be 20 to 90 seconds long.
Consequently, Facebook is a great source of attracting an audience to your business and there a number of big brands across the world that have made their presence in the group with the help this social media platform. Remember, in today’s world, marketing for a business is not just about the stuff you create in your workplace, it’s more about the stories you tell to your audience and it is the best way to take your small business to the heights of success.