So it is obvious that you get confused while choosing the best advertising platform for your business to grow.
Today, I am here to help you out with both of these platforms. I am going to show you both features that both platforms have and then I will let you know how to choose the one for your business.
Let’s get started…!!!
Quick Introduction to Google Adwords
Google is the widely used search engine today and with that, they provide many services to users. One of the best services of Google is Google Adwords where It helps advertisers to reach people who are highly targeted.
Google Adwords works on PPC basis. PPC means Pay Per Click. So whenever someone clicks on your ad, you will be charged a certain amount of money.
Google Adwords offers you text-based advertisements and display advertisements. Text-based advertisements will happen when user search for particular keywords and Google display your ad to them in search results whereas Google uses Google Adsense where publishers help Google to display ads on their website and in return Google pay money to those publishers.
So Google has a well-established network where Google help you to reach the global audience and this audience is very large.
Quick Introduction to Facebook Ads
Facebook is the number one social media platform with 2 billion active users. Facebook offers Facebook Ads where you can run your ads and get people for your business.
As people are giving their personal data to Facebook, FB ads are really powerful. It offers a great visual ads and ads format to advertisers. There are tons of ways including lookalike audience, page engagement, video views, lead generation etc. to run Facebook ads at less price.
So in a nutshell, FB also has a well-established platform for advertisers where they can run ads and get targeted people.
So now let’s come to our main question:
Google Adwords VS FB Ads: Which is Better?
The answer to the question really depends on many factors and you need to decide your answer based on each below factors. Make sure that no platform is better than other. It’s just your requirements that decide the best platform for you.
#1. Your Budget
In most of the cases, cost per click of Google Adwords will be higher than Facebook Ads. There are many case studies for the same and hence, it is proven that Google Adwords is having a bit more price than Facebook ads.
So if your advertising budget is limited then it is wise to go for Facebook Ads only. You will get better results at less cost for sure whereas Google Adwords can be the best choice for you if you have a good budget to go.
#2. Your industry and its Competition
The second factor to consider while choosing the advertising platform is the industry which you want to target and the competition in that industry. Not all niches are same and hence you cannot expect same results at same cost from all niches.
If you are into high competition industry then you should be ready with the good budget if you are using Google Adwords while Facebook ads can give better results such cases.
So make sure you consider your industry and competition while deciding best platform for your advertisements.
#3. Marketing Objective
Facebook is a great way to generate demand for your product or services while Google Adwords can be a great way for you to capture your demand.
So if you are in the lead generation stage, Facebook will perform better and for lead capturing, Google Adwords works the best.
#4. Brand Reputation
If you are well-known brand then Google Adwords can be best because people already know you and hence, they will certainly choose you.
If you are just starting your journey and not well-known brand name in the industry then Facebook ads will work the best because they are highly effective in brand awareness.
Both offer you CPM (Cost Per Million) Impression bid strategy for brand reputation and awareness.
#5. Other Factors
Other factors to be considered while choosing the best platforms are location, your product/service price, your demand etc.
Final Words on Adwords Ads VS Facebook Advert
So in the end, you and your requirements are the decision maker. Both platforms are great and you can choose any one for your advertisements. Just make sure you get your results from your budget using any one of the platforms.
Try to test your campaigns from both platforms and compare the ROI.
Analyze your requirements and decide the platform based on above 5 factors.
Do share this post with your friends to help them with the choice of an advertising platform for themselves.