Have you designed your website, that looks unique and stunning? Added unique content and meta? Now what? Let’s come to the main and the most important part that is SEO.
You have published an awesome article that is totally unique. But without proper SEO there is no use of that article because if it won’t get ranked in google no one is going to see your content. Because whenever any of the searcher search on google the top 10 results come up so most of the people click on the first 3 results.
So you have to do proper SEO of your website so that it can appear on Google search results too.
Today we will be discussing the most recent advanced SEO which is called schema markup. This latest SEO optimization is the most powerful and effective if you got the concept and technique of schema markup then you can improve your search results.
“What is schema markup?”
Schema helps google to understand what your content actually means.
You just have to put a schema code that will be helping search engines to understand your content accurately so that they can show more informative results to the users.
So in this ultimate guide, I will be sharing a complete guide on schema markup.
Table of Contents
Let us Understand “What is Schema Markup?”
As we have discussed above that it helps search engines to understand your content and after setting up proper schema can also boost your search results.
Schema is the most important in the era of hummingbird and rank brain. How a search engine explains the main context of the searcher’s query will decide the quality of search engine results.
Do You Know? Top well-known search engines like google, bing, yahoo have very first started teaming up with schema.org in 2011.
Your content will get indexed and will be shown in search results. No Doubt. But do you know with the help of the schema markup your content will get indexed and shown in a very different way as compared to your competitor.
Let me give an example I have searched in google “TheGuideX” and I have come up with this result.
The above-shown image is known as the navigation schema markup. It can help users to understand your site structure and navigation and can also impact organic site links.
John Muller has said that the Google search engine may add a structured data schema as the ranking factor. You should also start implementing schema on your website as it’s becoming more important to Google.
This is how schema.org explains
Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means — “Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.
What Is Structured Data?
Google search engine crawlers crawl our website then index it and analyze our content. You can say that structured data is code in a very specific format these codes are written in such a way that search engines understand it.
To display more accurate and value-added results, search engines use this code. You can add this code to your website very easily.
Let me give you an example as you have searched for “pizza recipe” and your website mainly focuses on recipes. If you add the correct structured data to a page then your results might be different.
It will show more accurate and rich content. We call it a rich snippet because the result looks like this:
Let me explain to you more clearly as you can see just below the title and the URL the time of recipe is mentioned that how much time it will take to make this recipe and just next to it there is calorie count of the recipe.
You can get this type of rich snippets too. The main thing you have to do is adding the structured data to your webpage to get this type of result.
There are all types of structured data and they are always in a code format. There are structured data for the recipe, books, movies, etc. It adds more details to your snippets in search results.
Why Schema Markup Is Given So Importance?
Till now you have might have got that schema mark up helps our website rank better and accurate way for all types of content. Do you know there is data markup for…
- Book Reviews
- Events Products
It is very much clear that a website with schema markup will rank and perform very much better in search engine results. It has been discovered that a website with schema markup ranks 3-4 positions higher than compared to the websites which are not using schema.
Do you know? Currently, one-third of the google search results include rich snippets. Millions of websites are not using schema markup and they are missing some of the major SEO potentials.
What Is The Benefits Of Schema Markup In SEO?
There are 2 key benefits of schema markup in SEO is that…
It Helps Your Website Appears In Rich Search Results
If you apply schema markup for your website then your website will look something like this in the search results.
You can see how these search results stand out as compared to others who are not using schema markup. This is called rich snippets.
It Helps Your Website To Be More SEO Friendly
Let me tell you that search engine optimization (SEO) basically means that to appear in the search result for your targeted keyword when any of the searchers search for it or its relevant query.
Structured data helps your website by giving detailed information to the google search engine crawlers to understand your content more perfectly.
If your website is perfectly understood by google then it has the higher chances to rank higher in search results.
Types Of Rich Results In Google
Boost up your video search results with the help of the video schema markup. With the help of the structured data, you can add video title, thumbnail, video length, and more. It will help not only for your desktop users but also for your mobile users too.
The very much better way to create or display breadcrumbs with the help of the schema. This will help search engines to show the proper format/order of your pages & categories. This will be helpful for your users for better understanding and navigation in a simple and descriptive way.
When there are more than 3 carousel cards for single search results are known as the carousel. Let me be very clear these carousels are of one search results and of the same single website. Carousels are shown best in mobile devices.
You should always set up structured data on your author, headline, image, date published, and much more. This will help Google to get the main and accurate details from your article instead of having the guessed or random details while crawling. Try to implement the schema and get rich results.
This might be common for you all as whenever you type any of the brand names in google so on the right side you can see a knowledge graph with full company details. These are mainly used for the organization. Crawlers automatically find the important details like a phone number, CEO, etc, and add it.
Do you know online courses in search can be increased with the help of the schema markup and structured data? As usual with the help of schema google will highlight the important terms such as course name, company, and its good description.
If you are running an e-commerce type website and selling products on it so do not forget to take the benefits of product schema. It will help to show details like product image, reviews stars, stock availability, etc.
If you are a writer and you have written a book. Then you have to markup the main products page. Search engines will help your users to provide information such as author, rating edition and the main benefits are the schema will help to get a “Get A Book” call to action so it will help users to buy the book right from search results.
Use schema to add your social media profiles like Facebook, Instagram, twitter, google plus, youtube, etc in the knowledge graph which we have discussed above. With the help of your schema Google will only show the social media profiles.
It is one of the most well known and widely used in recipe website. If we add proper schema to the website then search engines will show additional details like recipes image, review star, calories, and more information. It will also increase the chance of showing a mobile carousel of the recipes.
Here below given are additional schema types you can check.
- Fact Check
- Job Posting
- Live Stream
- Local Business
- Media Action
- QNA Page
- Data Set
- Review Snippet
- Site Links
- Search Box
- Social Profiles
- Software Apps
- Top Places List
- Employer Aggregate Rating
If you are a WordPress user then there are some plugins that will make your work easier and help you to add schema to your website.
Download the below given any of the plugins in your WordPress website to integrate schema.
Best WordPress Plugins for Schema Markup
1. Schema Pro
Schema Pro is the best premium plugin for WordPress which help you to add unique and proper JSON-LD schema markup on your blog.
The developers of the schema pro have made this plugin in such a simple interface so that it can be used and process easily.
With this plugin you will not have to add any extra content box, Schema Pro plugin is the best and easy way to do it.
Themselsle has brought one of the best product review plugins that is WP Product Review and the best part is it comes with free as well as the paid version. Its paid version is just a little costly but worth buying and offers the most powerful feature that WP Review doesn’t have.
You can create best and most beautiful products reviews boxes which will show product reviews with
- Overall Rating
- Pros & Cons
- Product Image
- Where You Can Buy The Products
If you are having a product review type website that mainly focuses on reviewing the various products then this plugin will help you a lot. As it will make your link in SERP’s most eye-catching by adding the star rating.
Not only star reviews but also it shows
WP Rich Snippets Plugin for WordPress is one of the best premium plugins for the rich snippet. It has all a similar function to All In One Schema .org the only thing is that it has a small price.
It has one of the 7 markup schema codes such as:
You can create rich snippets easily with the help of shortcode but you can’t do it in “all in one schema.org.“
After getting reviews of the above-paid plugin don’t expect much from this plugin it won’t help you to create a review box, comparison table, or kind of stuff.
But it has 8 supported content type schema like
- Software application
- The schema will help to increase the quality of your SEO and make you stand out.
- Helps to increase your CTR and drive quality traffic
- It will help to boost your website ranking
- Schema best benefit is that it creates rich snippets that make you stand out.
There are very fewer websites that are using the schema markup. It is a work of some minutes but plays the most major and important role in the long term. So don’t lose essential benefits from the schema and install it now on your website.
If you found this article helpful then don’t forget to share this ultimate guide on the schema with your friends and let them know why it is so important.