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psychology of color

How to Use the Psychology of Color to Increase Website Conversions

Updated:January 17, 2019 by Sunny Kumar

Color is important. Psychologists have discovered that certain colors affect us in certain ways and marketing experts have used that to their advantage. That is why banks use a lot of blue on their websites; it instills a sense of trust and calmness in us. It is the reason McDonald’s …

Read MoreHow to Use the Psychology of Color to Increase Website Conversions

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