Facebook provides a link between the supplier and the consumers, making it possible for the brands to reach their potential buyers without the hassle of meeting them one by one and promoting each of their products over and over again.
Below are ways to use Facebook to promote your brand and drive sales:
Post pictures with a description of the brand
This is the introduction part. Always include the good points of the product that you have but do not forget to include contact numbers, how to order, and how the customers can get the product.
Create a fan page
Invite people to like the fan page of your shop on Facebook so that they will be more familiar with its uses. You can start with the set of friends that you have and slowly try reaching out to more potential customers through their network of friends. The more likes you get, the more chances the brand becomes well-known as it will be the talk of the town. Remember, curiosity drives people to test new products.
People are more interested in products that really work. By uploading testimonials and feedback from satisfied customers on social media, this will increase the chance of the product being known.
Run a Contest
Allow people to upload a selfie of them with the product and their experience with the product as part of the contest. This serves as a proof that the product really works aside from the testimonials that are usually write-ups. As the saying goes, “To see is to believe.”
Encourage resellers for the brand.
Resellers are essential to the growth of the business as they allow the potential buyers to reach the product in the most convenient way, such as meet-ups without the hassle of paying an extra fee for the shipping. Do not forget to give rewards to resellers that are doing a great job in promoting the brand.
Certain updates are necessary for the business as it announces where the products will be available aside from the locations already given. The update also gives information on how the business is doing.
Post videos of tutorials or product demo
Videos are necessary for promoting a brand, especially if the brand is new on the market. Videos of how to use the product are very popular as it eases the mind of your potential buyer of being able to use it properly.
Responding to messages
Even if the post says it all, inquiries will still come, and you should always be available to answer inquiries, especially from your new followers. It doesn’t mean that you have to be online 24 hours a day, but you can respond in a timely fashion.
Discount on items, especially on their second or third purchase, will increase the brand’s capacity to get popular even more so if the consumer is able to use it continuously. This also helps your target consumer save their time from trying out new products. The bottom line is that you should aim for repeat purchase from your satisfied buyers.
Post upcoming events to meet-ups
Being in the business does not just involve taking the consumers’ money. It also involves you as an owner of the business to be more engaging to the consumers, thus leading to more business deals in the near future. It is more like adding a personal touch to the business, knowing that the customers are in good hands because the owner puts dedication to it.
Facebook is a great tool in a business, and maximizing its use benefits both parties (consumers and suppliers) in such a way that there is continuity in the business and the chance of getting more and more people to try your brand. Being able to introduce your brand is just the first step, but making it survive the competition is another thing. Always remember to be wise about every post you make as social media reaches a lot of audiences.