13 Best Platforms to Sell Digital Products in 2026 (Fees & Taxes Compared)
The best ecommerce platforms to sell digital products, compared on the two things that set your take-home: the all-in fee per sale and who handles your taxes.

For the simplest start with zero tax admin, Gumroad and Lemon Squeezy act as Merchant of Record and handle your taxes (at 10% and 5% a sale). For a free start, Payhip or Ko-fi. For the lowest ongoing fee, Sellfy (0% platform fee). For courses, Teachable, Podia or premium Kajabi. To sell to a social audience, Stan Store. The fee you see and who handles your taxes matter more than the feature list.
On this page
- TL;DR
- What actually matters when choosing a platform?
- The 13 platforms compared (fees + Merchant of Record)
- Which storefront is the fastest way to start selling?
- Which platform is best for selling courses?
- How do you sell digital products from a social bio link?
- How do you sell access to a paid community or membership?
- Should you sell on a marketplace or your own store?
- Also worth knowing
- Which platform should you pick?
- Final take
- Common questions
I have sold several digital products. Two numbers decide whether a platform is worth it, and almost no "best platform" list compares either one honestly.
The first is the real, all-in fee per sale. Not the sticker percentage: the platform cut, plus the flat fee, plus payment processing.
The second is whether the platform is a Merchant of Record, which decides whether you touch any sales-tax and VAT paperwork at all.
Get those two right and the feature list barely matters. This guide compares both, with a clear yes/no on taxes for every platform selling digital goods.
The money and the tax admin are what you actually live with on every sale.
The short version
Simplest start, taxes handled for you: Gumroad and Lemon Squeezy (both Merchant of Record). Best free start: Payhip or Ko-fi. Lowest ongoing fee: Sellfy (0% platform fee). For courses: Teachable, Podia, or premium Kajabi. Sell to a social audience with no website: Stan Store. Communities & memberships: Whop.
The rule: check the all-in fee and who handles your taxes before the feature list.
What actually matters when choosing a platform?
Two numbers: the real all-in fee per sale (platform cut plus flat fee plus payment processing) and whether the platform is a Merchant of Record that files your sales tax and VAT for you.
Everything else on the pricing page is a distraction from those two.
- What is the real fee per sale? A platform that advertises "0% fees" still routes through Stripe or PayPal, who take about 2.9% + $0.30. A platform that charges "10%" is really 10% plus that processing. The honest number is platform cut + flat fee + processing, and it is what actually comes out of every sale.
- Who is the Merchant of Record? This is the question no list answers. A Merchant of Record is the legal seller of your product, which means it collects and remits sales tax and VAT in every country for you. On those platforms, you do zero tax paperwork. On every other platform you are the seller, and registering, collecting and filing tax is your job. For a one-person digital business, that difference is enormous.
If you are also picking what to sell, that is a separate decision, the best digital products to sell covers it. This guide is about where to sell it.
The 13 platforms compared (fees + Merchant of Record)
Every row jumps to that platform's review. The two columns nobody else fills honestly are the all-in fee and the Merchant-of-Record answer.
| Platform | All-in fee per sale | Merchant of Record? | Best for |
|---|---|---|---|
| Gumroad | ~10% + $0.50 (+ processing) | ✅ Yes, worldwide | Simplest hands-off start |
| Lemon Squeezy | 5% + $0.50 (all-in) | ✅ Yes, worldwide | Software / SaaS, taxes handled |
| Payhip | 5% free plan, down to 0% | ⚠️ EU/UK VAT only | A genuine free tier |
| Sellfy | 0% platform (+ processing) | ❌ No | Lowest ongoing fee |
| Teachable | 7.5% on Starter, 0% above | ✅ Yes, worldwide | Courses + coaching |
| Podia | 5% on Mover, 0% above | ✅ Yes, worldwide | All-in-one creator hub |
| Kajabi | 0% (on Kajabi Payments) | ❌ No | Premium course businesses |
| Stan Store | 0% platform (+ processing) | ❌ No | Selling from a social bio |
| Ko-fi | 5% free, 0% on Gold | ❌ No | Tips + a light shop, free |
| Beacons | 9% free & $10 plan, 0% at $30 | ❌ No | A link-in-bio store you own |
| Whop | ~5.7% + $0.30 typical | ✅ Yes, worldwide | Communities & memberships |
| Etsy | ~9.5% + $0.45 | ✅ Tax remitted for you | Marketplace search traffic |
| Shopify | ~2.9% + $0.30 (+ monthly) | ❌ No | A full branded store |
Which storefront is the fastest way to start selling?
Gumroad for zero admin, Lemon Squeezy for the lower Merchant-of-Record fee, Payhip for a genuine free plan, Sellfy for 0% platform fee at volume. All four give you a hosted store or link with no website needed, selling downloads, templates, ebooks or courses.
All four are minutes to set up. The platform brings the checkout; you bring the traffic.
Pick 1
Gumroad
Best for: The simplest possible start, with all your tax admin handled for you.
Gumroad is the easiest place to start selling, and since the start of 2025 it is also the most hands-off on tax. There is no monthly fee, you create a product and share a link, and Gumroad takes 10% + $0.50 per sale (payment processing on top).
The big 2026 story is tax: Gumroad is now a full Merchant of Record, so it collects and remits sales tax and VAT worldwide, you never register or file anything. You pay a higher percentage than most, and that is the trade: the highest convenience and zero tax paperwork for a bigger cut.

Merchant of Record: Yes (worldwide). Gumroad handles all sales tax and VAT for you.
The honest catch: 10% + $0.50 plus processing is the highest effective fee of the simple storefronts, so at volume you will want to move to something cheaper. But for the first sale and zero admin, nothing is easier.
Visit Gumroad →Pick 2
Lemon Squeezy
Best for: Software, SaaS and digital sellers who want a lower fee with taxes handled.
Lemon Squeezy is the better-value Merchant of Record. It charges a flat 5% + $0.50 a sale with payment processing already included, half Gumroad's cut, and it too handles global sales tax and VAT for you. It is especially strong for software, licences and subscriptions.
It was acquired by Stripe in 2024, and as of 2026 it still runs as a working Merchant of Record at the same rate (Stripe is rolling out a successor, but the two coexist and there is no forced migration). For digital sellers who want low fees and zero tax admin, this is the sweet spot.

Merchant of Record: Yes (worldwide). Tax and VAT handled in 200+ jurisdictions.
The honest catch: small surcharges apply for international cards, PayPal and subscriptions (around +1.5% each), and there is mild uncertainty about the long-term roadmap post-acquisition. Today, it is the best low-fee MoR for digital goods.
Visit Lemon Squeezy →Pick 3
Payhip
Best for: Creators who want a genuinely free tier and EU/UK VAT handled.
Payhip is the best genuine free option. The free-forever plan lets you sell downloads, courses and memberships with all features unlocked, taking a 5% cut. As you grow, the Plus plan ($29/mo) drops that to 2% and the Pro plan ($99/mo) to 0%, so the fee falls as your volume rises.
It also handles EU VAT, UK VAT and Australian/NZ GST automatically, which is more tax help than most non-MoR platforms give. It is a clean, no-nonsense storefront that scales with you.

Merchant of Record: Partial. Payhip handles EU/UK VAT and AU/NZ GST, but it is not a full worldwide MoR, US sales tax can still be your responsibility.
The honest catch: it is not a complete tax solution (US sales tax stays on you), and dropping to 0% fees means paying $99/mo, which only makes sense at real volume. For starting free, it is the best on this list.
Visit Payhip →Pick 4
Sellfy
Best for: Sellers who want the lowest ongoing fee on a predictable monthly price.
Sellfy is the pick when you want to keep the most of each sale. It charges 0% platform transaction fee on every plan, so once you are past the monthly cost you only pay the payment processor. Starter is $29/mo (or $22 billed annually), and it is purpose-built for digital products with native file hosting and delivery.
The plans carry annual revenue caps (Starter up to $10k, Business $50k, Premium $200k), with a small 2% overage above the cap. For a steady seller, the flat fee plus 0% cut works out cheaper than the per-sale platforms.

Merchant of Record: No. You are the seller; Sellfy gives EU VAT calculation, but you remit tax yourself.
The honest catch: there is no free plan (14-day trial only), and the revenue caps mean the price effectively steps up as you grow. But for low fees on a predictable bill, it is the value pick.
Visit Sellfy →Which platform is best for selling courses?
Teachable and Podia are the safe picks, both act as Merchant of Record and handle your tax, which is rare for course platforms. Kajabi is the premium option once your revenue is real. All three give you the hosting, the course player and the marketing in one place.
On a course platform, tax handling is the feature to check first. Most leave it entirely to you.
Pick 5
Teachable
Best for: Course creators who want an established platform with taxes handled.
Teachable is the established course platform, and a strong all-rounder for courses, coaching and digital downloads. The Starter plan is $39/mo ($29 billed annually) but carries a 7.5% transaction fee; the higher plans (Builder, Growth, Advanced) drop that to 0%, so heavy sellers move up to escape the cut.
Usefully, Teachable acts as a Merchant of Record, handling US sales tax and global VAT on all plans, which is rare for a course platform and a real reason to pick it over rivals that leave tax to you.

Merchant of Record: Yes (worldwide). Handles US sales tax and global VAT on every plan.
The honest catch: the cheapest plan's 7.5% transaction fee is steep, so you really want a higher tier (or high margins) to make it pay. There is no free plan, only a 7-day trial.
Visit Teachable →Pick 6
Podia
Best for: Creators who want a friendly all-in-one for courses, community and email.
Podia is the approachable all-in-one. It bundles courses, digital downloads, a community and email marketing under one roof, with a clean, beginner-friendly interface. The cheapest paid plan is Mover ($49/mo, or $42 annually) at a 5% fee; Shaker and Earthquaker remove the fee.
Like Teachable, Podia is a Merchant of Record and handles sales tax across roughly 230 countries, so the tax admin is off your plate. It is the gentlest on-ramp if you want one tool for the whole creator business.

Merchant of Record: Yes (worldwide). Sales-tax handling included across ~230 countries.
The honest catch: Podia removed its free plan in late 2024 (30-day trial now), and the entry price rose to $49/mo, the old $33 figure you may still see quoted is stale. For an easy all-in-one with tax handled, it is excellent.
Visit Podia →Pick 7
Kajabi
Best for: Established experts building a premium course and membership business.
Kajabi is the premium end. It is a full business platform, courses, communities, email, websites and funnels, aimed at established creators doing serious revenue, and it is priced to match: the cheapest plan is Basic at $179/mo ($143 annually).
It markets "0% transaction fees", which is true only on Kajabi Payments (the card processor still takes ~2.9% + $0.30); bringing your own Stripe adds a 0.5-5% Kajabi surcharge. It is powerful and all-in-one, but it is the wrong tool for a beginner testing an idea.

Merchant of Record: No. Kajabi calculates and collects tax but does not file or remit it, you stay liable.
The honest catch: at $179/mo to start, it only pays off once your revenue is real, and it is not a Merchant of Record, so tax is still your job. For an established expert it is a powerhouse; for a first product it is overkill.
Visit Kajabi →How do you sell digital products from a social bio link?
Stan Store if you sell to an Instagram or TikTok audience and want a page built to convert followers, Ko-fi for a free tips-plus-shop start, Beacons for a free link-in-bio store you own. All three sell from a single link in your bio, no website needed.
If the audience already lives on social, the store just has to sit one tap from your bio.
Pick 8
Stan Store
Best for: Creators selling to a social-media audience straight from their bio link.
Stan Store is built for one job: selling to your social following from a mobile-first link-in-bio store. Courses, digital products, coaching and bookings all live on one clean page designed to convert followers, which is why it is popular with Instagram and TikTok creators.
It charges 0% platform fee on its plans (Creator $29/mo, or $25 annually), so beyond the subscription you only pay card processing. If your audience already lives on social, this is the most natural fit.

Merchant of Record: No. It calculates tax via Stripe Tax, but you remain responsible for filing.
The honest catch: "zero fees" is platform-only, the processor still takes ~2.9% + $0.30, and there is no free plan (14-day trial). For converting a social audience, though, its focused design earns its keep.
Visit Stan Store →Pick 9
Ko-fi
Best for: Creators who want a free start for tips plus a light shop.
Ko-fi is the friendliest free start. It began as a tip jar and grew into a light storefront: it takes 0% on donations and 5% on shop sales and memberships on the free plan, with no monthly cost. For a creator dipping a toe into selling, that is hard to beat.
Upgrade to Ko-fi Gold ($12/mo) and the platform fee drops to 0% on everything. It is not built for a big catalogue, but for tips plus a few digital products it is a generous, no-risk place to begin.

Merchant of Record: No. Ko-fi does not handle your tax; the seller is liable.
The honest catch: Ko-fi Gold is $12/mo now (the $6 figure floating around is stale), processing still applies even on Gold, and it is not built for a serious product catalogue. As a free, low-pressure start, it is lovely.
Visit Ko-fi →Pick 10
Beacons
Best for: Creators who want a free link-in-bio store they fully own.
Beacons is a link-in-bio platform with a built-in store, and it has a genuine free plan with unlimited digital products, a media kit and analytics. For a creator who wants one branded page that holds their links and their products, it is a tidy free start.
The thing to know is the fee structure: the free plan, and the $10/mo Creator plan, both keep a 9% store fee. You only reach 0% store fee at the Creator Plus plan ($30/mo). So paying $10 does not remove the cut, a detail most lists get wrong.

Merchant of Record: No. You handle tax, except where local marketplace-facilitator law forces Beacons to.
The honest catch: the 9% store fee stays until the $30/mo Creator Plus plan, so the cheap tiers are not cheap per sale. As a free link-in-bio store you own, it is a solid option.
Visit Beacons →How do you sell access to a paid community or membership?
Use Whop. It is purpose-built for selling access, gated Discord and Telegram communities, memberships, any paid group, and it is a Merchant of Record in 190+ countries, so the tax admin is handled.
When the product is access, not a file, a download store is the wrong tool.
Pick 11
Whop
Best for: Selling access to gated Discord/Telegram communities and memberships.
Whop is purpose-built for selling access. If your product is a paid Discord or Telegram community, a membership, or any gated digital access, Whop handles the payments, the access control and the member management, with no monthly fee.
It charges 2.7% + $0.30 processing, plus a 3% platform fee on sales gated through an automation (so most community sellers land around 5.7% + $0.30). Crucially for a global membership, Whop is a Merchant of Record and remits tax in 190+ countries.

Merchant of Record: Yes (worldwide). Whop handles VAT and sales tax in 190+ countries.
The honest catch: the 3% platform fee applies to most real use (gated-community sales), so price it at ~5.7% + $0.30, not the headline 2.7%. For communities and memberships specifically, it is the best-fit tool here.
Visit Whop →Should you sell on a marketplace or your own store?
Pick Etsy if you have no audience yet, its shoppers already search for printables and templates, so the marketplace brings the buyers. Pick Shopify if you are building a real brand and want to own the customer relationship.
The deciding question is one thing: do you already have your own traffic, or do you need to rent someone else's?
Pick 12
Etsy
Best for: Sellers of printables and templates who want built-in marketplace traffic.
Etsy is the one platform here with built-in demand. Shoppers search Etsy for printables, templates, planners, SVGs and digital art, so you can make sales without building an audience first, the single biggest advantage on this list. You list a file for $0.20 and Etsy does the rest.
The fees add up to roughly 9.5% a sale ($0.20 listing + 6.5% transaction + 3% + $0.25 processing), and Etsy remits US sales tax and digital VAT for you as a marketplace facilitator. The trade is that you rent the audience, you do not own the customer.

Merchant of Record: For tax, yes. Etsy collects and remits US sales tax and VAT on digital goods.
The honest catch: you get no customer relationship or email list, competition is fierce, and you ride Etsy's fee changes. But for discovery, real buyers searching for your product, nothing else here competes.
Visit Etsy →Pick 13
Shopify
Best for: Sellers who want a full branded store and own the customer relationship.
Shopify is the full e-commerce platform, the choice when you want a complete branded store you control, your domain, your design, your customer list. It is not built for digital products out of the box, but the free first-party Digital Downloads app delivers files cleanly.
Basic is $39/mo ($29 annually), card processing is 2.9% + $0.30, and using a non-Shopify gateway adds 2%. There is no per-sale platform cut beyond processing, so at scale it is cheap per sale, you are paying for the store, not the transactions.

Merchant of Record: No. You are the merchant; Shopify assists with tax but you register and remit yourself.
The honest catch: it is overkill if all you sell is one PDF, digital delivery is a bolt-on app, and tax is entirely your responsibility. But if you are building a real brand and want to own everything, it is the platform. And if the monthly bill puts you off, I have compared the Shopify alternatives separately.
Visit Shopify →Also worth knowing
Three more that fit specific needs, mentioned rather than carded:
- ThriveCart — a one-time "pay once, own it" checkout (you use your own Stripe/PayPal, so you keep more per sale). Good if you dislike monthly fees, though you are then the merchant for tax.
- Paddle — the SaaS-focused Merchant of Record, the B2B sibling to Lemon Squeezy. Worth a look if you sell software and want tax handled.
- Thinkific — a course platform with a genuine free plan, the easiest free way to launch your first course before paying for Teachable, Podia or Kajabi.
Which platform should you pick?
For most first-time sellers, Gumroad or Lemon Squeezy, both handle your taxes, so the only admin left is uploading the product. Want free? Payhip. Lowest fee at volume? Sellfy. Courses? Teachable or Podia. Work backwards from your situation, not the feature list:
- Just starting, want zero admin: Gumroad (taxes handled, higher fee) or Lemon Squeezy (lower fee, taxes handled).
- Want to start free: Payhip or Ko-fi.
- Want the lowest fee at volume: Sellfy (0% platform) or Payhip Pro.
- Selling a course: Teachable or Podia (both handle tax); Kajabi once you are established.
- Selling to a social audience, no website: Stan Store.
- Selling community/membership access: Whop.
- Want buyers to find you: Etsy (it brings the traffic).
- Building a real brand you own: Shopify.
And the rule worth repeating: a Merchant of Record platform (Gumroad, Lemon Squeezy, Whop, Teachable, Podia) takes the entire tax burden off you. If you sell internationally and want to stay out of tax admin, that is worth paying a slightly higher fee for.
Final take
There is no single best platform. There is the best one for your fee tolerance, your product, and how much tax admin you are willing to do.
Start with the two questions: what is the real all-in fee, and does the platform handle my taxes? If you want the simplest possible start with nothing to file, Gumroad or Lemon Squeezy. If you want free, Payhip. If you want the lowest fee, Sellfy. If you sell courses, Teachable or Podia.
Pick on the fee and the tax answer, not the feature tour. Those are the two numbers you live with on every single sale.
Common questions
What is the cheapest platform to sell digital products?
For a free start, Payhip (free plan, 5% fee) or Ko-fi (free, 5% on shop sales). For the lowest ongoing fee once you are selling, Sellfy charges 0% platform fee (you only pay the card processor). Just remember the payment processor still takes about 2.9% + $0.30 on every platform, "free" never means zero.
Which platforms handle my taxes (Merchant of Record)?
Gumroad, Lemon Squeezy and Whop act as full Merchant of Record and collect and remit sales tax and VAT worldwide for you. Teachable and Podia handle global tax too, and Etsy remits tax as a marketplace facilitator. Payhip covers EU and UK VAT only. On the rest, the tax is your responsibility.
Can I sell digital products without a website?
Yes. Gumroad, Payhip, Ko-fi and Stan Store all give you a hosted page or link-in-bio store, so you can sell with just a link, no website or hosting needed. Stan Store is built specifically for selling to a social-media audience from your bio link.
What are the best free platforms to sell digital products?
Payhip has a genuine free-forever plan (5% fee), Ko-fi is free (5% on shop sales, 0% on tips), and Gumroad has no monthly fee (10% + $0.50 a sale). Beacons also has a free plan, though it keeps a 9% store fee until you upgrade.
What are the best Gumroad alternatives with lower fees?
Lemon Squeezy (5% + $0.50, also a Merchant of Record) is the closest lower-fee swap. Payhip drops to 2% on its $29 plan and 0% on its $99 plan. Sellfy charges 0% platform fee on a flat monthly price. Each trades a higher per-sale cut for a monthly fee or more admin.
Do I have to pay VAT or sales tax when selling digital products?
Tax is due on digital sales in most regions, the question is who handles it. On a Merchant of Record platform (Gumroad, Lemon Squeezy, Whop) the platform collects and remits it for you. On the others (Shopify, Sellfy, Ko-fi, Stan, Kajabi) you are responsible for registering, collecting and filing yourself.

SEO Specialist and product builder with 10+ years in search. The notes come from the work, not the theory.