Author
Sunny Kumar
SEO Specialist & product builder · Leads TheGuideX · Delhi, India
I have spent ten years doing hands-on SEO — technical SEO, Core Web Vitals, structured data, and link building — and building products alongside it. I started young, grew TheGuideX into a known SEO resource, and never stopped shipping.
- 10 yrs hands-on SEO
- Technical SEO
- GEO / AEO
- Core Web Vitals
- Schema markup
- Link building
- WordPress + Next.js builder
- 10 yrs
- Hands-on in search
- 4
- Service lines
- 5+
- Products built
How I got here
I am from New Delhi, India. I started building and ranking websites while still in school, and turned it into a craft — WordPress, technical SEO, content, and the systems that hold a site together. My first project did well enough to be acquired, which told me this was worth doing properly.
I built TheGuideX into a known SEO and WordPress resource. In 2019 I turned down an acquisition offer for it and kept building. Along the way I shipped products — PC Builder, Carousify, Grip AI, and Acadise — because shipping is the fastest way to learn how search and the web actually behave.
Today TheGuideX is an SEO and web consultancy. The notes in the insights come from the work, not the theory.
What I work on
Technical & On-Page SEO
Crawl, indexation, canonicalization, schema, architecture, and Core Web Vitals.
Generative Engine Optimization
Entity clarity and structured data so AI search can understand and cite a brand.
WordPress Development
Builds, speed and security hardening, and WordPress-to-static migrations.
Link Building & Content
Audience-first links and content that survive Google core updates.
Also building
LinkedIn growth & carousel tool
SEO services & SERP tool
School discovery & admin platform
PC compatibility checker
Self-hostable AI agent platform
How I think about the work
Most indexing problems are canonicalization problems in disguise. Before I touch crawl budget or the sitemap, I find the duplicate cluster — the URLs quietly fighting to be the canonical one. That is almost always the real bug.
Site speed is an engineering problem, not a marketing one. You do not fix Core Web Vitals from a plugin settings page. It lives in the render path, the database queries and the JavaScript, so I keep that work in my own hands.
A link is only worth building if it would still make sense with Google switched off. Links built for a real audience survive core updates. Links built only to move a ranking are the ones the next update quietly takes back.
I do not treat AI search as a separate discipline. A citation in ChatGPT or AI Overviews is won the same way a featured snippet always was — a clear answer and authority Google can already verify. New surface, old fundamentals.
More about my work is on LinkedIn and sunnysah.com. Reach me directly at [email protected].
Updated Jun 18, 2026