We learned SEO by ranking
our own sites first.
TheGuideX is an SEO and web consultancy led by Sunny Kumar, online since 2016. Every stuck site has one cause under its symptoms. We find it, then fix it.
What is TheGuideX?
TheGuideX is an SEO and web consultancy led by Sunny Kumar, based in New Delhi, India. It started in 2016 as a blog and became a consultancy in 2024. TheGuideX finds the one cause holding a site back, across technical SEO, AI search, WordPress, and links, then fixes it with the client's team or for them.
- Name
- TheGuideX, also written Guide X or The Guide X
- Founded
- 2016, as a blog at theguidex.com
- Founder and lead
- Sunny Kumar, SEO Specialist & product builder
- Owned by
- HeySERP Marketing Services
- Based in
- New Delhi, India. Works with clients worldwide, remotely
- What it does
- Technical SEO, AI search (GEO and AEO), WordPress development, and link building
- How it works
- Finds the cause before selling any work, then fixes it and checks that it held
- Contact
- hello@theguidex.com
A guide walks the ground first. X marks the spot.
The name was there from the first day, when this was a small blog about blogging and WordPress. A guide is someone who has already walked the ground, and for years we walked it on our own sites: ranking pages, breaking them, and working out why.
The X came to mean the part that matters most. Every stuck site has one cause buried under its symptoms. That cause is the X. We find it, then fix it.
That is also why TheGuideX handles SEO, content, authority, and web development together. The cause rarely stays inside one of them.
Technical & On-Page SEO
Crawl, indexation, canonicals, schema, architecture, and Core Web Vitals.
Generative Engine Optimization
Entity clarity, structured data, and content AI engines can quote.
WordPress Development
Builds, repairs, speed, security hardening, and WordPress-to-static moves.
Link Building & Content
Earned links, useful content, and backlink cleanup that survive core updates.
From a beginner's blog to a consultancy.
Ten years of ranking our own sites came first. The client work grew out of it.
2016
TheGuideX starts as a blog for beginners
Sunny launches theguidex.com to write about blogging, WordPress, and SEO while ranking his own pages.
See the 2016 snapshot2018
TheWPX, a second blog, begins
A separate WordPress blog that grows past 200 articles, all from problems solved on real sites.
2019
An acquisition offer, turned down
TheGuideX had become a known SEO and WordPress resource. Sunny chose to keep building it.
Alongside
Products, built and shipped
Carousify, PC Builder, Acadise, and Scoolin, school management software for Indian schools.
2024
TheWPX folds in. The consultancy begins
Fixing problems had become the main work, so TheGuideX became an SEO and web consultancy.
How TheWPX became part of TheGuideX2026
From WordPress to a static build
The site moves off WordPress to a fast static setup, the same migration we run for clients, and adds free SEO tools.
See the free tools
We look before we sell.
No package comes first. We work out what is wrong, what is already working, and what you need. Then we order the work by what will move the number most, and check that it held.
- 01
Find the X
Read the crawl, the logs, and Search Console until the real cause shows.
- 02
Order the work
Sort the fix that moves traffic from the work that can wait.
- 03
Fix it
Make the changes ourselves, or work alongside your team.
- 04
Prove it held
Check coverage, rankings, and traffic once the change is live.
Tools we work with
Where the money comes from.
Consulting work
Audits, fixes, builds, and link building for clients. This is the main business.
Affiliate commissions
Some links on deal, store, and review pages earn a commission. They are marked, and they never decide a ranking.
Labelled sponsored pieces
Occasionally, and always labelled as sponsored on the page. We write the words.
The full detail is in the disclosure and how we test and rank tools.
What we will not do.
01Promise a ranking. Search engines decide that.
02Sell link packages or a number of links per month.
03Sell a position in a roundup or a review.
04Hide a paid link or an affiliate relationship.
SEO advice that knows how sites are built.
TheGuideX is led by Sunny Kumar, an SEO Specialist and product builder based in Delhi, India. He has spent more than ten years ranking sites and building products. That matters, because SEO advice usually fails at the point where it meets the code.
His work covers technical SEO, Core Web Vitals, structured data, and AI search (GEO and AEO). He also handles content, link building, WordPress, and modern web stacks when the cause sits there.
LinkedIn growth & carousel tool
SEO services & SERP tool
School discovery platform
School management software
PC compatibility checker
01Most indexation problems are canonicalization problems in disguise.
02Site speed is an engineering problem, not a marketing checklist.
03GEO and AEO are strong SEO fundamentals applied to new search surfaces.
What people ask about TheGuideX.
The facts, the history, the name, and how we work.
Still have a question? Contact usWhat is TheGuideX?
TheGuideX is an SEO and web consultancy led by Sunny Kumar, based in New Delhi, India. It started in 2016 as a blog and became a consultancy in 2024. TheGuideX finds the one cause holding a site back, across technical SEO, AI search, WordPress, and links, then fixes it with the client's team or for them.
Who founded TheGuideX?
Sunny Kumar founded TheGuideX in 2016 and still leads the work. He is an SEO Specialist and product builder from New Delhi with more than ten years in search, and he has built products including Carousify, PC Builder, Acadise, and Scoolin.
Who owns TheGuideX?
TheGuideX is owned and operated by HeySERP Marketing Services, the company behind the HeySERP agency. Sunny Kumar founded TheGuideX in 2016 and leads the work.
Why is it called TheGuideX?
A guide is someone who has already walked the ground, and X marks the spot on the map. Every stuck site has one cause under its symptoms. The job is to find that X, then fix the cause instead of the symptoms. People also write it as Guide X or The Guide X.
Was TheGuideX previously a blog?
Yes. It launched in 2016 as a blog about blogging, WordPress, and SEO. In 2024 it became an SEO and web consultancy. The insights section is still here, but client work is now the main business.
How is TheGuideX different from a typical SEO agency?
We look for the one cause before selling any work, and we stay on it through the fix instead of handing over a report. The scope follows your site, not a standard package. Your first reply comes from Sunny Kumar.
How does TheGuideX make money?
Mainly from consulting work for clients. Some deal and review pages also earn affiliate commissions, and a few pieces are sponsored. Both are always disclosed, and neither decides a ranking or a recommendation.
What happened to TheWPX?
TheWPX was a separate WordPress blog Sunny Kumar ran from 2018 to 2024. In 2024 it was folded into TheGuideX, and its WordPress experience now sits behind the WordPress development service.
Where is TheGuideX based?
TheGuideX is based in New Delhi, India. The work is remote and done for teams in any region, mostly over email, calls, and shared documents.
Start with the symptom you can see.
Send us the site and what is going wrong. Your first reply comes from Sunny Kumar, and it tells you where we think the cause is and whether we are the right fix.