We learned SEO by ranking
our own sites first.
TheGuideX is now an SEO and web consultancy led by Sunny Kumar — built on more than ten years of ranking our own sites and shipping our own products.
TheGuideX changed because the work changed.
TheGuideX started as TheWPX, a blog about SEO, WordPress, hosting, and running websites. We used it to write down what we learned while ranking our own pages, fixing technical problems, and building products.
Over time, fixing those problems became the main work. Today TheGuideX is a consultancy that handles SEO, content, authority, and web development together.
Technical & On-Page SEO
Crawl, indexation, canonicalization, schema, architecture, and Core Web Vitals.
Generative Engine Optimization
Entity clarity, structured data, and content built for search and AI discovery.
WordPress Development
New builds, repairs, performance work, security hardening, and migrations.
Link Building & Content
Relevant links and useful content created for the audience first, not for volume.
We find the real problem first.
We do not start by selling a package. First we work out what is wrong, what is already working, and what you need. Then we order the work by what will help most.
- 01
Diagnose
Look at the site, data, and evidence to find the real problem.
- 02
Prioritize
Sort the urgent fixes from the work that can wait.
- 03
Implement
Make the changes ourselves, or work alongside your team.
- 04
Measure
Track rankings, traffic, and results once the work is live.
Tools we work with
The person who finds the problem also builds the fix.
TheGuideX is led by Sunny Kumar, an SEO Specialist and product builder based in Delhi, India. He has spent more than ten years ranking sites and building products. That matters because SEO advice often fails when it ignores how a website is built and maintained.
His work covers technical SEO, Core Web Vitals, structured data, and AI search (GEO and AEO). He also handles content, link building, WordPress, and modern web stacks when they are part of the same problem.
LinkedIn growth & carousel tool
SEO services & SERP tool
School discovery & admin platform
PC compatibility checker
Self-hostable AI agent platform
WordPress plugin · 3,000+ active installs
01Most indexation problems are canonicalization problems in disguise.
02Site speed is an engineering problem, not a marketing checklist.
03GEO and AEO are strong SEO fundamentals applied to new search surfaces.
What people usually ask before starting.
Straight answers on TheGuideX, its history, the services, and how we work.
Still have a question? Contact usWhat is TheGuideX?
TheGuideX is an SEO and web consultancy led by Sunny Kumar. We help businesses fix technical SEO, AI search visibility, WordPress, content, and authority problems. We are based in Delhi, India and work remotely with teams anywhere.
Was TheGuideX previously a blog?
Yes. TheGuideX started as a blog about SEO, WordPress, hosting, and building websites. More than ten years of running and ranking our own sites shaped the consultancy. The blog is still here, but services are now the main work.
Who is behind TheGuideX?
Sunny Kumar leads the work. He is an SEO Specialist and product builder with more than ten years in search, and the named author on the site. He has also built products like Carousify, Acadise, PC Builder, and Grip AI, plus a WordPress plugin, User IP and Location, that runs on more than 3,000 live sites.
How is TheGuideX different from a typical SEO agency?
The person who finds the problem stays on it through the fix. We scope the work around your site, not a standard package. That can be an audit, a focused project, or ongoing support.
What services does TheGuideX offer?
Four main services: technical and on-page SEO, AI search (GEO and AEO), WordPress development, and link building and content. We combine them when a problem spans more than one area.
What are GEO and AEO?
They are about getting your brand understood and cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. The methods are old SEO basics — clear entities, structured data, accessible pages, useful content, and authority.
Do you work with WordPress and other platforms?
Yes — WordPress and modern setups like Next.js and Python. Moving a slow WordPress site onto a faster static setup, with caching and CDN handled, is part of the WordPress work.
Where is TheGuideX based, and is the work remote?
TheGuideX is based in Delhi, India. The work is remote-friendly and done for teams in any region, mostly over email and shared documents.
Start with what is not working.
Send us the site, the problem, and what you want to fix. Your first reply comes from Sunny Kumar — not a sales team — and tells you if it is a fit.