How to Add a "Buy on Amazon" Button in WordPress (5 Ways, 2026)

Here is the thing most guides bury under five plugin recommendations.

You do not need a plugin to add a "Buy on Amazon" button in WordPress.

The native Button block does it. Type your text, paste your Amazon affiliate link, make it orange, done.

I run affiliate content myself, and for a single button inside a review, the built-in block is what I reach for every time.

Plugins earn their place when you want live prices or product boxes that update from Amazon on their own. That is a real need. It is just not "add a button".

So here are all the ways, from the free two-minute one to the paid tools, and the compliance bits you genuinely cannot skip.

What you need first

Two things, before any method:

• An approved Amazon Associates account. Your affiliate link only earns if it carries your tracking tag, which you get after joining the Amazon Associates program.
• Your affiliate link. Once approved, the SiteStripe bar sits at the top of every Amazon product page. Click Get Link → Text to copy your tagged URL.

One honest heads-up that trips people up: Amazon removed the Image and Text+Image link types from SiteStripe on 1 December 2023, and links built with them broke on 31 December 2023. Only the text link remains.

If an old guide tells you to "grab the image link", that option is gone. For product images you now need Amazon's Product Advertising API, which the affiliate plugins below handle for you.

What you are building

Whatever method you pick, aim for something like this. Amazon's own orange makes the button instantly familiar.

Method 1: the native Button block (no plugin)

This is the one I recommend for most people. No plugin, two minutes.

Add a Button block

In the editor, click the + and add a Buttons block. Type your label, "Buy on Amazon" or "Check Price on Amazon".

Paste your affiliate link

Select the button text, click the link icon, and paste your SiteStripe text link. It is the URL with your ?tag=youraffiliateid-20 on the end.

Style it in Amazon orange

Open the Block → Styles tab and set the background to #FF9900 with dark text. Give it some padding so it is an easy tap on mobile.

Add the rel attribute

This is the step people skip. Open the Advanced panel at the bottom of the block settings and add sponsored nofollow to the Link rel field. That marks it as a paid link the way Google asks.

Method 2: custom HTML and CSS (full control)

If you want pixel control and zero plugin weight, drop a Custom HTML block and build the Amazon link button yourself:

<a href="https://www.amazon.com/dp/PRODUCT/?tag=youraffiliateid-20"
   rel="sponsored nofollow noopener"
   target="_blank"
   class="amazon-btn">🛒 Buy on Amazon</a>

.amazon-btn{
  display:inline-block; background:#ff9900; color:#0f1e3d;
  font-weight:700; padding:13px 28px; border-radius:8px;
  text-decoration:none;
}
.amazon-btn:hover{ background:#e88a00; }

The rel is baked right in, so you cannot forget it. This is my pick when I want the exact same button across a whole site.

Method 3: free block plugins

Want more button styles than core offers, with icons, without writing CSS? Two free, well-made block libraries:

• Ultimate Blocks adds an improved Button block with icon support, good for a cart icon next to the text.
• Spectra by Brainstorm Force gives heavy button customisation and pairs naturally with the Astra theme. I have written a full Spectra review if you want the longer look.

Both are free on the official directory. Just remember the rel attribute still applies, set it in the block's link options.

Method 4: WooCommerce external/affiliate product

If you run WooCommerce, there is a built-in path. When you add a product, set its type to External/Affiliate product. Paste the Amazon URL in the Product URL field and change the button text to "Buy on Amazon".

This is the right call when Amazon items sit alongside your own products in a shop, so they all share the same layout. If you are building that shop from scratch, a good free WooCommerce theme keeps those product cards consistent.

Method 5: dedicated Amazon affiliate plugins (for live prices)

This is where plugins genuinely beat the button block. If you want live prices, star ratings, "best seller" boxes, or comparison tables that update from Amazon automatically, you need a tool that talks to Amazon's Product Advertising API:

• AAWP — the established premium option, paid yearly, with product boxes, bestseller lists and auto-updating prices.
• AmaLinks Pro — another mature paid plugin in the same space.
• Auto Amazon Links — has a free version on the official directory, a good starting point.

Prices and plans change, so check each vendor before buying.

But be honest with yourself. If you just want one button, none of these are worth the cost or the API setup. Use Method 1.

Which method should you use?

Design tips that actually get clicks

A button only earns if people press it.

What works, from running these myself:

• Use Amazon orange (#FF9900). Familiarity converts. A button that looks like Amazon feels safe to click.
• Say "Check Price on Amazon" rather than "Buy now". Prices move, and "check price" sets an honest expectation, which readers trust more.
• Put it right after your verdict, not floating at the top before you have earned the click.
• Make it big enough to tap. Most affiliate traffic is mobile.

The compliance part you cannot skip

Two non-negotiables on every Amazon button.

The rel attribute. Google asks you to mark affiliate and paid links with rel="sponsored", optionally with nofollow. Unmarked affiliate links are a link-scheme risk, so set rel="sponsored nofollow" every time.

The disclosure. The FTC requires a clear, conspicuous disclosure near the recommendation, not buried in the footer. A line like "As an Amazon Associate I earn from qualifying purchases" placed close to the button does the job, and Amazon's own terms require it too.

Final take

You do not need a plugin to add a "Buy on Amazon" button. The native Button block plus your Amazon Associates link, styled in #FF9900, covers it in two minutes. Reach for a plugin like AAWP only when you want live prices and product boxes, not for a single button.

Whichever route you take, do the two things that protect you: add rel="sponsored nofollow" to the link, and put a clear affiliate disclosure next to it.

The button is the easy part. Doing it compliantly is what keeps both Google and Amazon happy.