Google uses over 200 factors in their algorithm for ranking websites. The SEO industry is constantly working and growing to meet Google standards.
High-quality content, page experience, and links ranked as the top 3 ranking factors of Google’s search results.
According to the general survey the #1 result in Google gets approximately 27.6% of all clicks.
To get these clicks, SEO strategies need to be highly effective, requiring proper tactics to stand out among competitors.
What about discussing some important factors to rank better on search engines?
Let’s begin!
Best practices to improve your search engine positioning
Search engines evaluate the results by considering many things like content quality, accuracy, authenticity, and validity.
Businesses and marketing will need to stay updated with trends to maintain a competitive edge and higher rankings.
Have a look at some proven strategies to improve your search engine visibility.
1. Keep noticing the site’s crawling
Crawling is the process where search engine bots, like Googlebot, discover your website. If your site cannot be crawled effectively, it won’t appear in search results, no matter how good your content is.
To make sure that your site is crawlable in 2025, focus on:
- Creating a logical URL structure.
- Submitting a sitemap to Google Search Console.
- Fixing broken links and crawl errors.
These help you make your SEO strategies better to improve the site’s ranking.
2. Make your content searchable by indexing
Once your site is crawled, the next step is indexing. Indexing involves storing and organizing your website’s content in a search engine so users can find it when they search for relevant terms.
In 2025, work on the following to optimize for indexing:
- Make sure that your content is unique and well-organized.
- Use structured data to help search engines understand your content.
- Keep your site mobile-friendly, as Google prioritizes mobile-first indexing.
So, if you’re ignoring those minimal things, then immediately focus on them to improve your SEO practices and get benefits. You can work on the discussed SEO tips to maintain the flow.
3. Work on experience, expertise, authoritativeness, and trustworthiness
Google E-E-A-T, a concept introduced by Google, remains a major factor in 2025. Websites with high-quality, authoritative, and trustworthy content will rank better. SEO and digital marketing work together in improving the ranking of websites.
To rank higher in 2025, businesses should focus on creating authoritative content and earning backlinks from trusted websites to improve their visibility.
4. Regular updation of the content
Change your habits if you’re not updating your content. Not necessarily, daily updates are required.
Google requires updates after a few months like changings in format, content, and even in link buildings. This plays an important role in increasing the brand’s ranking on search engines.
Update the content with current happenings, facts, and statistics to make it more valid and authentic. In fact, give a fresh look to your existing content by using an online sentence rewriter by Qozex. This AI tool rewrites your content in different modes to give it a natural vibe. The generated content is logically and grammatically correct that works best for search engines.
5. Search and adapt current trends
Don’t wait for the new trends to come to you on their own. Make efforts to get familiar with emerging trends in the market.
It’s not enough to only know about these trends. You have to adapt them in your strategies to get benefits.
6. Strengthen your website’s authority with quality backlinks
Building backlinks from reputable websites signals to Google that your content is valuable. Focus on earning quality backlinks through strategies like guest posting, content marketing, and digital PR.
You can also explore strategies like niche edits links, or white label backlinks for effective link building. These strategies will help you increase the ranking on search engines. So, check out the website thoroughly before getting connected with it. More importantly, always use the natural human-written content on the websites for better ranking.
While you’re working with guest posting, on-page, or other, do prefer humanized content. You can use an AI text detector to make sure that the content is human written and has no AI similarity. This tool works amazingly in detecting AI similarities.
What not to do in 2025
SEO is changing faster than ever. You can analyze this from recent SERP volatility, which isn’t ending. It’s been quite a long time, but SERP volatility meters are constantly showing fluctuations!
While SEO and Google search are changing faster than ever, you have to keep your eyes open. You can’t sit back and see things happening while you aren’t doing anything.
Instead, use AI for your own good. Let AI guide you toward the actions which you should have been taking. Instead of becoming an anti-AI, let it transform you.
Google has been so strict toward niche sites and low-quality content. This should be your go-to area for improvement. While “Quality Content” has no actual guidelines or standpoint, aim for creating content that you would want to read.
If you’re creating content that nobody wants to read, why are you even creating it? Who is going to be reading this? Why will Google rank you higher?
Ask these questions and start taking actions. Remember that SEO is changing faster than ever. But still, the core fundamentals will remain the same.
Create good, decent content and build a bunch of authoritative backlinks and see Google give your website the attention it is longing for!
Final thoughts
So, we discussed in detail that ranking on Google is somehow a crucial phase. We need to put effort and work on proper strategies to get prominent on search engines.
Whether you are a marketer, blogger, or other professional, you have to check out all the SEO tactics for visibility. Coming time is no doubt the time of advancement and technologies. So, you have to work smartly and hard to run your websites.
Be consistent, and work persistently to run higher-ranking websites.
