Your pages get crawled
but never rank.
Lost rankings are usually not a content problem. They hide in the technical layer — crawl waste, duplicate URLs, broken architecture, slow pages — and the real blocker is most often canonicalization or duplication. We find it and fix it at the source.
Recognise any of these? The cause is almost always technical.
Each one traces back to how the site is crawled and indexed — and which URL Google keeps — not to how the content is written.
Indexed pages that never rank for the terms they target.
New pages take weeks to index — or never index at all.
“Crawled – currently not indexed” or duplicate errors in Search Console.
Traffic dropped after a redesign, migration, or URL change.
Core Web Vitals fail on mobile and the cause is unclear.
The same content sits on several URLs and Google picks the wrong one.
One wrong canonical can hide a thousand pages.
A common case: pages crawl fine but never index, because every URL points its canonical at a tracking-parameter version of itself. Google folds them away. The fix is small — the recovery is not.
Diagnosis → one-line fix → recrawl
- <link rel="canonical" href="/insights/?ref=home">
↳ points away · “Crawled – currently not indexed”
+ <link rel="canonical" href="/insights/post-slug/">
↳ self-referential · page becomes eligible to index
On-page and technical, fixed together.
Crawl, indexation, schema, speed, and architecture are connected problems. We work across all of them together — never as six disconnected audits.
Crawl & indexation
Find what Google fetches, skips, and quietly drops.
Canonicalization
Consolidate duplicate URL clusters onto one strong page.
Schema & structured data
Markup that search and AI engines can actually parse.
Architecture & linking
A structure that passes authority where it matters.
Core Web Vitals
Real-world speed fixes, not lab vanity scores.
Redirects & migrations
Move or restructure without losing rankings.
Diagnose first. Fix what matters. Prove it worked.
Three phases, every time. You see the output of each one before the next begins.
- 01
Diagnose & prioritize
Crawl the site like Google, read the logs and Search Console, then separate the problems that matter from the noise.
You getA ranked plan and a scope agreed in writing.
- 02
Implement
Ship the fixes in priority order — we do the development ourselves or guide your team through each change.
You getChanges live, every edit documented.
- 03
Verify
Watch coverage, impressions, and Core Web Vitals after the site is recrawled.
You getProof the fix held — not a hand-off.
SEO Specialist and product builder with 10+ years in search. The person who runs the crawl and reads the logs is the same one who writes the fix — Sunny Kumar, seo specialist & product builder.
What businesses ask about technical SEO.
Direct answers on technical SEO diagnosis, cost, implementation, and what changes after the work.
Still have a question? Contact usHow do you find why pages are not indexed?
We crawl the site, read the server logs, and check Search Console coverage together. Most of the time the cause is canonicalization or duplication — the page exists, but Google folds it into another URL or never treats it as worth indexing.
Will you implement the fixes or just hand me a report?
Both. We can give your team a clear, prioritized plan and support them, or make the changes ourselves — including the development work, since the person who finds the problem also builds the fix.
How long until indexation improves?
Once the blocker is fixed and the pages are recrawled, coverage often changes within days to a few weeks. Ranking movement follows after that and depends on content and authority, not just the technical fix.
Do you work on WordPress, Next.js, and other platforms?
Yes. The diagnosis is the same across stacks. We work hands-on with WordPress, Next.js, and static setups, and use Python tooling for crawling and log analysis when a site is large.
Can technical SEO alone fix my rankings?
It removes the things stopping you from ranking — crawl waste, duplication, slow pages, broken architecture. If the content and authority are not there yet, technical work clears the path but does not finish the job. We will tell you which one you actually need.
What do you need from me to start?
Read access to Search Console and analytics, and access to the site or a staging copy if we are implementing. From there we can scope the work and price it in writing before anything begins.
- WordPress DevelopmentNew builds, repairs, performance work, security hardening, and migrations.Explore
- Link BuildingRelevant links and useful content created for the audience first, not for volume.Explore
Send us the pages that will not rank.
Share the site and what you are trying to rank for. We will look at how it is crawled and indexed, tell you what is holding it back, and whether it is something we should take on.