Technical SEO services
for pages that never rank.

Technical SEO services deal with everything between your content and the search engine: whether the page can be crawled, whether it gets indexed, which URL is treated as the real one, and how fast it loads for a person on a phone.

Content and links get the attention, but they only work once this layer is sound. A brilliant page on a URL Google folds into another URL earns nothing.

The work splits into six connected areas — crawl and indexation, canonicalization, structured data, internal architecture, Core Web Vitals, and redirects during a migration. I treat them together, because fixing one in isolation usually moves the problem rather than solving it.

• How faceted navigation quietly wastes your crawl budget
• Subdomain vs subdirectory: what it does to rankings

A technical SEO audit starts with a crawl of the site the way a search engine sees it, not the way a browser renders it. Then the server logs, then Search Console coverage — read together, because each one alone tells you a different half of the story.

What comes out is a ranked list: the handful of issues actually costing you traffic, separated from the long tail of warnings that every crawler flags and nobody should act on.

I am blunt about that separation. Most audit reports are 200 pages of severity-low noise, and they are long because length is easier to sell than judgement. The useful version is usually a page or two.

• Diagnosing a core-update drop before you rewrite anything
• Finding and fixing broken links at scale

The labels mostly describe the size of the invoice, not the work. A technical SEO agency gives you a team and a process; a specialist or consultant gives you one person who does the diagnosis and the fix.

The difference that matters is whether whoever finds the problem can also implement it. Plenty of engagements stall because the audit lands with a development team who did not run the crawl, do not share the diagnosis, and have their own roadmap.

Here it is one person on both sides — I read the logs and write the fix. That is the whole reason this works on WordPress, Next.js and static builds without a handover step in between.

• Speeding up WordPress without a caching plugin cure-all
• WordPress development and speed hardening

Often enough that I check first. If your pages index fine, load quickly, and still do not rank, the technical layer is not what is holding you back — content depth or authority is, and no crawl fix will change that.

Site speed is an engineering problem and I treat it as one. But an engineering fix applied to a content problem just gives you a fast page nobody cites.

I will say so when that is the case, and point you at the work that actually moves the number. It is a shorter conversation than a retainer, and it is the honest one.

• Link building and content
• Generative engine optimization (GEO and AEO)