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Insights

Field notes from the work,
not the theory.

What we learn fixing search, AI visibility, WordPress, and authority on real sites — written down so it is useful, and only when it is.

Notes · page 3

The archive, continued.

AI Search12 min read

SEO in the AI Era: The Principles That Still Win (2026)

What "AI-first SEO" actually means, the foundational SEO principles that still win in the age of AI, and what genuinely changed, so you optimise for the fundamentals instead of chasing the hype.

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Link Building14 min read

Link Building Strategies That Still Work in 2026

The link-building strategies that still survive core updates in 2026: editorial links from data and digital PR, plus resource-page and broken-link outreach.

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