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Insights

Field notes from the work,
not the theory.

What we learn finding and fixing the cause on real sites, across search, AI visibility, WordPress, and links. Written down when it is useful, and only then.

Notes · page 5

The archive, continued.

WordPress13 min read

WordPress MCP: How I Use AI Agents to Run My WordPress Sites

What WordPress MCP is, how the official WordPress 6.9 MCP Adapter and self-hosted MCP servers differ, and how I use an AI agent to manage posts, SEO and redirects across three WordPress sites from one place.

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AI Search12 min read

SEO in the AI Era: The Principles That Still Win

What "AI-first SEO" actually means, the foundational SEO principles that still win in the age of AI, and what genuinely changed, so you optimise for the fundamentals instead of chasing the hype.

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Link Building14 min read

Link Building Strategies That Still Work

The link-building strategies that still survive core updates in 2026: editorial links from data and digital PR, plus resource-page and broken-link outreach.

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AI Search11 min read

How to Get Cited in ChatGPT and Perplexity

A tested guide to getting your content cited in ChatGPT and Perplexity answers: how each engine picks its sources, and the exact steps to become one of them.

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Technical SEO12 min read

How to Build and Manage a Content Calendar

How to build a content calendar that survives past March: what goes in it, which tool fits, a 6-step setup, and the workflow that keeps you publishing.

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Work with TheGuideX

Reading about it is the easy part.

Send us the site and what you are seeing. Your first reply comes from Sunny Kumar, with where he thinks the cause is and whether we are the right fix.