SEO is a method of ranking websites in searches to get more visibility. But how do you even decide what to do? A successful SEO strategy will depend on the type of website you’re looking to rank and many other factors, like the competition and your keywords.
Fintech businesses are notorious for being extremely competitive, so they need to take their focus off search results and instead build up a brand that consumers will be interested in. Fintech has been a popular word for quite some time now, and it’s expected to continue trending in the future as more businesses adopt this technology.
Let’s explore what SEO for technology companies is and its proven strategies.
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What is FinTech SEO?
SEO for technology is the driving force behind taking your website to the next level.
There are many Fintech websites, such as finance, payments, corporate, etc. SEO is about targeting search terms relevant to your business niche by choosing the right keywords. Search engines will only see the content it associates with those keywords, so targeting those popular words and phrases is important.
SEO for technology differs from e-commerce SEO in that it is focused more on delivering the right information to the right people. The same business may sell different products on different websites, but search engines will still see it as a single entity and only rank it based on keywords.
In short, SEO for technology is about building brands that consumers can identify with, and it’s not just about getting your site to rank in search results.
Tips for Building SEO Strategies for Fintech
It’s important to understand that Fintech businesses compete in a crowded market. You need to know what the competition is doing and the right keywords to rank well.
Here are tips for building SEO strategies for Fintech.
1. Build Backlinks
Backlinks are an integral part of SEO for technology. Backlinks are a ranking factor for the major search engines, and from there, it affects your visibility within search results.
You can get backlinks by offering recommendations to other websites or simply putting a link on your website. It is important to know where to get them and how to use them for your site.
2. Optimize Content on Your Fintech Website
Best Fintech websites mainly focus on SEO strategies. You want to craft a site that not only provides value but also has the right content, is easily navigable, and with appealing graphics.
Consumers want a good product, so creating something they can identify with is important. If you implement digitalization processes, like analytics, content optimization, and a content management system, you can get more consistent results each time.
3. Research Keywords
When starting with SEO in the financial industry, research is important. First, you must understand the main search terms related to your business field and how they are used.
If you’re considering ranking for a specific phrase, Google Trends can help you understand its popularity over time. Research signifies how your keywords can generate more leads and conversions for your business.
5. Optimize for Mobile
If you want to rank well for keywords related to FinTech, you need to ensure your website is optimized for mobile devices. It’s important to take a mobile-first approach. That doesn’t just mean your website looks good on mobile devices.
The user experience is better, the site loads faster, and it works well for your users on any device.
Proven-Effective SEO Strategies for FinTech Companies
Fintech companies are often pressured to rank better in search results. Discussed below is a proven SEO growth strategy for FinTech companies.
1. Avoid Pitching Personal Finance Bloggers
Pitching your company to bloggers in the personal finance industry is tempting, but it can be a huge mistake. There are a lot of blogs out there, and you want to ensure that you’re getting yours in front of the right people.
If a blogger doesn’t know about your business, they won’t be interested in featuring it.
2. Build Trust
Trust is important for any Fintech company. You want to ensure that your customers are confident in the information they’re getting and how you plan to use it. That’s going to require a lot of thought and consideration on your part.
First, you need to share the benefits of your service with your audience and then drive them back to the solution.
Next, focus on building trust by demonstrating that you’re not only serious about providing a good service but also creating a lasting relationship with your customers.
3. Use Calculators With Minimal Time to Value
A calculator is a great way to help your audience make better financial decisions. Just ensure that the time to value is minimal so they don’t get tired of waiting for something to happen.
If you can develop a short index of tools and tips, you can use them multiple times on different landing pages. That’s what makes it work.
4. Test Keywords
Don’t rely solely on keywords that have worked in the past. Always try to test new keywords to see if they work. If you can keep track of these tests, you’ll be able to optimize your website around them in the future.
5. Create Engaging Videos
Video content is becoming more popular than ever before. It’s important that it’s done well, and that it entertains your audience. You also want to ensure that it’s engaging with the right visual cues so your viewers don’t get bored.
You can include tools like videos and images to create better engagement and conversion rates.
Fintech companies must build a competitive advantage by gaining visibility in search results. It’s important to maintain their brand, and they also need to ensure that their products are valued by their customers.
The best part is that there are a lot of strategies that you can use that don’t require a lot of skills or knowledge at all. The only thing you need for this strategy is your desire to succeed.