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AI Search insights

Getting named inside
ChatGPT and AI Overviews.

Notes on generative and answer engine optimization (GEO and AEO): the entity, data, and content causes behind brands that AI answers skip, and how to fix them.

AI Search · page 2

The archive, continued.

12 min read

SEO in the AI Era: The Principles That Still Win

What "AI-first SEO" actually means, the foundational SEO principles that still win in the age of AI, and what genuinely changed, so you optimise for the fundamentals instead of chasing the hype.

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11 min read

How to Get Cited in ChatGPT and Perplexity

A tested guide to getting your content cited in ChatGPT and Perplexity answers: how each engine picks its sources, and the exact steps to become one of them.

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