ChatGPT SEO: I Built a Test Store, and 80 of Its 91 Orders Came From AI Search
ChatGPT SEO case study: 80+ of my test Shopify store's 91 orders came from ChatGPT and Perplexity. The data, the playbook, and how ChatGPT picks products.
Read noteAI Search insights
Getting named inside
ChatGPT and AI Overviews.
Notes on generative engine optimization and answer engine optimization — entity clarity, structured data, and content worth citing in AI answers.
Latest notes
Latest AI search notes.
GEO and AEO notes on entity clarity, structured data, AI Overviews, ChatGPT, and content worth citing.
llms.txt in 2026: What It Is, How to Add It Everywhere, and Whether It Actually Works
What llms.txt is, how to add it on WordPress, static sites, Shopify and every website builder, and the honest 2026 data on whether any AI actually reads it.
Read note16 min read
Should You Block AI Crawlers? The 2026 Block-or-Feed Decision
Blocking AI crawlers is not one switch. Block training and you keep AEO citations; block retrieval and you vanish from AI answers.
Read note15 min read
AI Dark Traffic: The AEO Wins Your Analytics Can't See (2026)
AI assistants are sending you demand you cannot see in GA4. Here is what AI dark traffic is, why AEO earns it, and how to actually measure the influence.
Read note17 min read
Entity SEO: How to Make AI and Google Actually Know Your Brand (2026)
AI recommends brands it is sure exist. Entity SEO is how you become one: the schema, corroboration and mentions that make Google and AI name your brand.
Read note12 min read
SEO in the AI Era: The Principles That Still Win (2026)
What "AI-first SEO" actually means, the foundational SEO principles that still win in the age of AI, and what genuinely changed, so you optimise for the fundamentals instead of chasing the hype.
Read note11 min read
How to Get Cited in ChatGPT and Perplexity (2026 Guide)
A tested guide to getting your content cited in ChatGPT and Perplexity answers: how each engine picks its sources, and the exact steps to become one of them.
Read note11 min read
Google AI Mode & AI Overviews: How to Show Up in Google's AI Search (2026)
What Google AI Mode and AI Overviews are, how they choose sources to cite via query fan-out, and the organic steps to get your brand cited in them.
Read noteWhat this covers
What these notes keep coming back to.
Every ai search note maps back to one of these — the recurring problems behind most of the work, not an exhaustive syllabus.
Entity clarity
Making the brand an unambiguous thing engines can resolve.
Structured data for AI
Schema machines read before they cite you.
Source-worthy content
Writing the passage an AI answer wants to quote.
AI Overviews
How Google’s generated answers pick and name sources.
Answer engines
Showing up inside ChatGPT and Perplexity replies.
Topical authority
The track record that makes a citation likely.
The service behind it
Reading is free. Fixing it is the work.
These notes come out of ai search work done hands-on. When you want the problem found and fixed on your own site, that is the service.
Generative Engine Optimization
Entity clarity, structured data, and content built for search and AI discovery.
EntitiesStructured dataAI visibility
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