Markdown vs HTML for AI: I Publish Both. Here Is What Actually Gets Read
Markdown vs HTML for AI, tested in production. My markdown pages are 20x lighter, yet AI search engines cite only HTML. Here is what to serve, and where.
Read noteAI Search insights
Getting named inside
ChatGPT and AI Overviews.
Notes on generative and answer engine optimization (GEO and AEO): the entity, data, and content causes behind brands that AI answers skip, and how to fix them.
Latest notes
Latest AI search notes.
GEO and AEO notes on entity clarity, structured data, AI Overviews, ChatGPT, and content worth citing.
Does ChatGPT Give the Same Answers to Everyone? I Asked It Twice and Got Two Different Lists
Does ChatGPT give the same answers to everyone? No. I asked it one question twice and got two different lists. The data on why AI answers keep changing.
Read note18 min read
14 Best AI Visibility Tools & Trackers for SEO Teams (2026)
The 14 AI visibility trackers compared: what each one tracks, what it really costs, and why no two agree on the same brand. Every price re-checked myself.
Read noteSpeakable Schema and AI Citation: What Actually Gets You Cited
Speakable schema is a 7-year Google news beta, and ChatGPT does not read your JSON-LD. What it really does, and what actually earns AI citations.
Read noteChatGPT SEO: I Built a Test Store, and 80 of Its 91 Orders Came From AI Search
ChatGPT SEO case study: 80+ of my test Shopify store's 91 orders came from ChatGPT and Perplexity. The data, the playbook, and how ChatGPT picks products.
Read notellms.txt in 2026: What It Is, How to Add It Everywhere, and Whether It Actually Works
What llms.txt is, how to add it on WordPress, static sites, Shopify and every website builder, and the honest 2026 data on whether any AI actually reads it.
Read note16 min read
Should You Block AI Crawlers? The Block-or-Feed Decision
Blocking AI crawlers is not one switch. Block training and you keep AEO citations; block retrieval and you vanish from AI answers.
Read note15 min read
AI Dark Traffic: The AEO Wins Your Analytics Can't See
AI assistants are sending you demand you cannot see in GA4. Here is what AI dark traffic is, why AEO earns it, and how to actually measure the influence.
Read note17 min read
Entity SEO: How to Make AI and Google Actually Know Your Brand
AI recommends brands it is sure exist. Entity SEO is how you become one: the schema, corroboration and mentions that make Google and AI name your brand.
Read noteWhat this covers
What these notes keep coming back to.
Every ai search note maps back to one of these. They are the causes we keep finding on real sites, not a full syllabus.
Entity clarity
One clear answer to who the brand is and what it does.
Structured data for AI
Schema that ties pages, people, and products together.
Source-worthy content
The passage an AI answer wants to quote.
AI Overviews
How Google’s generated answers pick and name sources.
Answer engines
Showing up inside ChatGPT and Perplexity replies.
Topical authority
The track record that makes a citation likely.
The service behind it
Reading is free. Finding the cause on your site is the work.
These notes come out of hands-on ai search work. When you want the cause found and fixed on your own site, that is the service.
Generative Engine Optimization
Entity clarity, structured data, and content AI engines can quote.
EntitiesStructured dataAI visibility
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Work with TheGuideX
Reading about it is the easy part.
Send us the site and what you are seeing. Your first reply comes from Sunny Kumar, with where he thinks the cause is and whether we are the right fix.