What we learn fixing search, AI visibility, WordPress, and authority on real sites — written down so it is useful, and only when it is.
Technical SEO, AI search, WordPress, and link building notes from real consultancy work.
Does ChatGPT give the same answers to everyone? No. I asked it one question twice and got two different lists. The data on why AI answers keep changing.
Read noteThe Semrush free trial runs 7 days and needs a card. What is included, what it costs after, the new plan names, and how to get real value from the week.
Read noteI checked what every major rank tracker costs and what it quietly limits. The eight worth paying for, plus the free option most sites should start with.
Read noteWordPress gives you no upload button for your profile picture, only a Gravatar link. Here are both ways to change it, with the plugin data checked live.
Read noteI pulled the live install counts, ratings and tested-up-to versions for every major WordPress backup plugin. Which five are worth installing, and one to remove.
Read noteGoogle calls deleting content a last resort. Here is the page-by-page pruning decision I ran on 201 old URLs on my own site, and what I actually kept.
Read noteWordCamp US 2026 runs an AI track on AI-assisted development, AI agents and the legal questions. What that actually means for a WordPress site.
Read noteWordCamp US 2026 is $80 with code AF26. But a Micro-Sponsor ticket is $750, and that is what a seat really costs. An honest look at the trip, not the ticket, from someone who has done two WordCamps.
Read noteFaceted navigation can spawn 100,000+ URLs from one category page. Which filters to index, which to block, and the noindex mistake that keeps index bloat alive.
Read noteEach topic is the authority layer behind a service. Read the notes, then bring us the problem on your own site.
Notes on crawling, indexation, canonicalization, schema, and Core Web Vitals.
Read Technical SEO notesNotes on generative engine optimization and answer engine optimization.
Read AI Search notesNotes on WordPress speed, security hardening, plugin cleanup, and migrations.
Read WordPress notesNotes on digital PR, audience-first content, and link profiles that survive core updates.
Read Link Building notes
SEO Specialist and product builder with 10+ years in search. The notes are written by the person doing the work — Sunny Kumar, seo specialist & product builder.
Send us the site and the problem. Your first reply comes from Sunny Kumar — not a sales team — and tells you if it is a fit.
