Content Pruning in SEO: Why I Deleted Only 5 of 201 URLs
Google calls deleting content a last resort. Here is the page-by-page pruning decision I ran on 201 old URLs on my own site, and what I actually kept.
Read noteTechnical SEO insights
Why pages get crawled
but never rank.
Notes on crawling, indexation, canonicalization, schema, and Core Web Vitals — the structural problems that quietly keep good pages out of search.
Latest notes
Latest technical SEO notes.
Crawl, indexation, canonicals, schema, internal links, and Core Web Vitals notes from real audits and fixes.
12 min read
Faceted Navigation SEO: Which Filters to Index, and Which to Block
Faceted navigation can spawn 100,000+ URLs from one category page. Which filters to index, which to block, and the noindex mistake that keeps index bloat alive.
Read note12 min read
Google Core Update Recovery: The Playbook, Tested on My Own Site
A page-by-page core update recovery method, with real Search Console data from my own site that lost 99% of its Google traffic and climbed back.
Read note9 min read
HEIC vs JPG: Which Should You Use in 2026? (And How to Convert)
HEIC vs JPG explained: the real differences in size, quality and compatibility, which to use when, and exactly how to convert HEIC to JPG.
Read note11 min read
Why Your Business Still Needs Its Own Website in 2026 (Not Just Social Media)
Social media is rented land; a website is the one part of your online presence you own. Why that still matters in 2026, and how to launch one this week.
Read note13 min read
Personalization and SEO: Does It Actually Affect Your Rankings? (2026)
Personalization changes what a visitor sees, not where your page ranks. Here is what Google actually rewards, and how to personalize without hurting your SEO.
Read note12 min read
How to Build and Manage a Content Calendar (2026)
How to build a content calendar that survives past March: what goes in it, which tool fits, a 6-step setup, and the workflow that keeps you publishing.
Read note11 min read
Google Quality Rater Guidelines Explained: E-E-A-T, YMYL & What Changed (2026)
What the Google Quality Rater Guidelines really tell you about E-E-A-T, YMYL and page quality, and what changed in the September 2025 update.
Read note14 min read
How to Speed Up WordPress in 2026: 12 Fixes That Actually Work
How to speed up WordPress in 2026 in the order that actually matters: hosting, caching, images, CDN and PHP, with the honest version of what moves the needle.
Read noteWhat this covers
What these notes keep coming back to.
Every technical seo note maps back to one of these — the recurring problems behind most of the work, not an exhaustive syllabus.
Crawling & crawl budget
What Google fetches, skips, and wastes time on.
Indexation
“Crawled – currently not indexed”, and why pages vanish.
Canonicalization
Duplicate URL clusters and the tags that hide pages.
Schema & structured data
Markup search and AI engines can actually parse.
Core Web Vitals
Real-world speed fixes, not lab vanity scores.
Site architecture
Internal linking that passes authority where it matters.
The service behind it
Reading is free. Fixing it is the work.
These notes come out of technical seo work done hands-on. When you want the problem found and fixed on your own site, that is the service.
Technical & On-Page SEO
Crawl, indexation, canonicalization, schema, architecture, and Core Web Vitals.
CrawlIndexationSchemaCore Web Vitals
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- Link BuildingNotes on digital PR, audience-first content, and link profiles that survive core updates.Read
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