How to Add a Hyperlink in WordPress Website? (Step-by-Step Guide)

Adding hyperlinks to the WordPress website is an essential thing. It helps increase the overall experience of the website and engages users. And not only this but adding links to WordPress websites is also the best on-page SEO practice that helps to increase the website’s traffic and ranking in search engines like Google.

If you’re properly using or adding links to your website, then you can be sure that it will be fruitful in the long run. Plus, you don’t need to be a coder to add links, as WordPress has made it really easy for people like us who don’t have coding knowledge.

Therefore, in this guide, we’ll share the steps through which you can easily add links to your WordPress website (no matter what page builder website you’re using).

So, let’s get started…

Why Are Links Important?

Links (aka hyperlinks) are an important part of any website. You can assume them as human vessels where nobody can live without them. Similar to this, the Internet without links is not complete. If you’re using them properly, then the user’s visit to your website will be more enjoyable and fruitful.

Let’s understand the importance of links using a real-life experience…

Suppose you’re reading an article on the Internet, and in that article, you find some interesting points that you want to read in detail. So, what will you do?

The answer is quite simple… You’ll look for the links (hyperlinks) associated with those points and click on them to get more information about them. Therefore, we need links on the website because, without them, we can’t direct our users to the relevant content.

Plus, links help search engines like Google to understand your website’s content and give it a better ranking in SERPs. That’s why links are essential, both for the users and search engines. And when we’re talking about links, there are two types of them, which are as follows:

• 1. External Links: These links take the user from your website to another. In other words, you’re sending your website’s traffic to another site.
  For example, if you have a blog on WordPress and provide a link to the official WordPress website on one of your blog posts, then it will be an external link.
• 2. Internal Links: These are the links that take the user from one page of your website to another page of the same website. In other words, you’re sending your website traffic from one page to another.

For example, if you have a blog on WordPress and you’re providing a link to another blog post (of the same website) in one of your blog posts), then it will be an internal link.

Now that you know about the types of links, it’s time to learn how you can add them to WordPress…

How to Add a Hyperlink to WordPress?

Hyperlinks are pretty easy to add to WordPress websites, and you can easily do so using your website’s visual editor, text editor, or even using Gutenberg blocks. Plus, the steps are the same for all the WordPress page builders, like Elementor, Brizy, Beaver Builder, etc.

So, without further ado, let’s take a look at the steps to add hyperlinks in WordPress…

Adding Links to WordPress Classic Editor

Although the classic editor is not the default WordPress editor now, many people still use it for convenient publishing on their websites. And if you’re one of them, don’t worry, because we’ve got you covered.

Here are the steps that you need to follow to add hyperlinks in WordPress (classic editor):

First of all, you need to log in to your WordPress website. You can easily do so by putting “/wp-admin/” at the end of your domain name. For example, if your domain name is “example.com,” then you need to type “example.com/wp-admin/” in the URL bar and hit enter.

Once you’re logged into your WordPress website, you need to go to the post or page where you want to add the link. You can easily do so by going to the “Posts” or “Pages” section from the left-hand sidebar of your WordPress admin panel.

Now, you need to click on the post or page that you want to edit. Once you’re on the editing screen, you need to select the text on which you want to add the link and click on the “Insert/edit link” icon from the toolbar.

After you click on the link icon, a pop-up will appear on your screen where you need to enter the URL of the page that you want to link. If you want, you can also add a title for your link (this is optional), and you must also select whether you want this link to open in the same or a new window.

Once you’ve pasted your link, hit the “Enter” key on your keyboard, and it will successfully add your link to the selected text.

Adding Links in WordPress Gutenberg Editor

Gutenberg is a relatively new WordPress editor with enhanced features and a block-based interface. And adding links to your buttons and texts is easier with it.

Here are the steps that you need to follow to add links in WordPress (Gutenberg):

You need to click on the edit post/page option and then select the desired text. After that, you need to click on the “Link” icon from the text toolbar.

Once you click on this button, a dialog box will appear where you need to enter the URL to which you want to link this text and then hit the blue “Apply” button. You can also select whether you want this link to open in the same or a new tab by clicking on the “Open in new tab” option.

That’s it! You have successfully added a hyperlink using the Gutenberg editor.

Adding Links Using Shortcuts in WordPress

We all know that using shortcuts can be a real-time-saver, especially when you’re regularly editing lots of posts or pages on your website.

And there are two different shortcuts that you can use to add links in WordPress. These are:

• Using Ctrl + K (Windows) or Cmd + K (Mac) Commands
• Pasting URLs from Clipboard on Selected Text

Let’s take a look at both of these shortcuts one by one and see how they work.

Adding Links Using Ctrl + K (Windows) or Cmd + K (Mac) Commands

This is one of the easiest and quickest ways to add links to WordPress. You can use this keyboard shortcut to open the “Insert/edit link” popup directly, where you need to enter the URL of your desired page and hit the blue “Add Link” button to make the changes.

You can also check the box next to “Open link in a new tab” if you want this link to open in a new window. And that’s it – you’ve successfully added a hyperlink using this keyboard shortcut method!

Pasting URLs from Clipboard on Selected Text

This method is useful when you have already copied the page URL you want to link but don’t want to go through all the hassle of opening the “Insert/edit link” popup and entering the URL manually.

All you need to do is select the text on which you want to add the link and paste the URL that you’ve copied. Once you hit the “Enter/return” key on your keyboard, it will automatically add the link to the selected text.

You can also use this method with images by selecting the image block and then pasting the URL in the “Link to” field. And that’s it!

Automating Internal Link Building Process Using Link Whisper Plugin

Link building is an important off-page SEO technique that helps you improve your website’s ranking in SERPs by creating high-quality backlinks. However, it can be a time-consuming and tedious task, especially if you’re doing it manually.

But what if we tell you that there’s a way to automate this process? Yes, you read that right!

Link Whisper is a WordPress plugin that helps you automatically build internal links on your website. And the best part is that they use relevant keywords to link your pages and posts, which further helps you improve your website’s ranking.

Here are some of the features that make Link Whisper one of the best plugins for internal linking:

• Automatic Internal Linking: Link Whisper automatically adds links to your website’s pages and posts based on the keywords you’ve set.
• Relevant Keywords: As we mentioned earlier, Link Whisper adds links to your website’s pages and posts using relevant keywords. This helps you improve your website’s ranking and overall SEO.
• Easy to Use: The plugin is extremely easy to use, and even a beginner can easily get started with it.
• Affordable Pricing: Link Whisper offers a very affordable pricing plan, which makes it a great option for small businesses and bloggers.

So, if you’re looking for an easy and affordable way to automate your internal linking process, Link Whisper is the perfect solution!

Conclusion

Adding links to WordPress is really important for SEO purposes, and it’s relatively easy for any skill level. And if you want to add internal or external links to your article, there are various ways I’ve discussed this article. And from all the steps we mentioned, adding links using shortcuts is an extremely easy and most preferable method.

And we hope this article helped you learn how to add links in WordPress. If you liked this article, please share it with your friends and family.