5 Best SERP Tracking Tools: Monitor Keyword Positions Effectively in 2023

Are you in search of the best SERP tracking tools? Moreover, this is extremely important for keeping track of the keywords on the Google search engine page. Indeed, it’s tough to track thousands of keywords. Also, it takes a considerably more extended period as well to accomplish this process.

Understandably, it is not easy to keep track of keywords for every single site of the concerned niche. On such occasions, the effectiveness of a useful tracking tool for search engine results pages is highly felt. The best part, these tools enable users to precisely track the rankings of keywords regularly. Also, it can be useful in analyzing the whole range of keywords over the leading search engine.

Any digital marketer or blogger wishes to save his/her precious time by cutting the time taken to observe keyword position on a search engine ranking page. It would be a great idea to make the process happen in an automated fashion in this context. The following SERP keyword ranking tracking tools are undoubtedly the best tools to take into account.

Review of 5 Best SERP Tracking Tools

So the wait is over, here I’m sharing the list of the top 5 best SERP tracking tools which you can try today.

1. SERPWatcher

SERPWatcher deserves every reason to be at the top of this list. The tool by Mangools has already gathered a lot of appreciation among experts. The company (Mangools) holds an incredible reputation for developing incredibly efficient SEO tools, including KWFinder. Needless is to say that KWFinder is the finest tool for anyone in search of keyword research tools.

Anyway, SERPWatcher is an equally incredible tool by Mangools as well. The tool is useful in terms of automating the tracking of keywords on search engines. Upon subscribing to Mangools, a user can obtain 200 keyword retrieval every day simply through their basic plan. One can enjoy around 1500 lookups upon getting a premium subscription.

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SERPWatcher – Keyword Rank Tracking Tool

SERPWatcher is one of the adequate tools for bloggers, obviously, as ranking matters for them most. At the same time, it can be equally great for digital marketers and agencies running SEO campaigns. Moreover, the tool can be similarly incredible for part-time bloggers as well. The tool certainly delivers the best value of the money one invests in it.

Interestingly, one can obtain a few additional SEO tools as well-packed as the incredible feature, which comes from the same subscription. This is, moreover, an all-in-one tool for anyone interested in search engine ranking. Whether it’s about a small blog or a high-end e-commerce campaign, the tool can be equally excellent for all levels of usage. In fact, in comparison with all the mentioned above ones, this provides many significant features.

Get 40% + 10% Extra OFF on SERPWatcher


2. SEMrush Rank Tracker

SEMrush is an equally incredible SERP tracking tool. The tool holds an immense reputation for keeping track of keyword positions over the search engine. Moreover, SEMrush is popular as an all-inclusive tool for a whole range of SEO affairs, ranging from link building to site audits. However, SEMrush Rank Tracker is explicitly one of the finest recommendations for all those who want to keep the focus intact upon search engine ranking.

Being used by reckoned brands, be it about Quora or HP, the tool provides every reason to remain in such buzz. The tool helps the users keep track of the targeted keywords ranking in all nations you are targeting. Interestingly, it works incredibly for all device types as well. The tool is useful in terms of analyzing competitors based on numerous aspects.

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SEMrush Position Tracking Tool

Naturally, the process of determining the profit generation ability of the keyword becomes apparent for marketers or analysts. It is indeed best for digital marketers. At the same time, eCommerce brands looking forward to making most of their campaign can opt for this as well. Starting from small to large SEO agencies, it can be significant for all.

Tracking the keyword positing using the tool can help handle website audit affairs, link building, etc. Most importantly, the tool is incredibly budget-friendly. Those searching for an all-inclusive tool for handling and automating SEO affairs can find it the perfect solution. Interestingly, it provides the Pro package at just $119.95/month.

Try SEMrush for 30 Days


3. SERPWatch.io

SERPWatch.io is another potent SERP tool at present. It makes the process of tracking the keyword position over the search engine look straightforward. The tool enables users to track keywords for different nations, as well as their cities. It can deliver device-specific results as well, allowing users to track the keyword position correctly.

Those looking for a cost-effective SERP tool at present in the market for keeping track of the keyword positions can find it excellent. Its basic plan starts at as low as 1 dollar per month. It enables keeping track of five keywords each month. Upon allowing the users to track regularly, i.e., every day makes it more interesting. Also, one can customize it by the level of keyword one intends for tracking.

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SERPWatch.io is thoroughly focused on what it does. Its focus remains intact with tracking the keyword position in the SERPs. However, there is no additional tool one can obtain with it, unlike the others specified above. The SEO tool can be significant in terms of sharing thorough upswing detail, as well as the downswing detail over the mail. It can be an acceptable option for beginners in digital marketing, SEO, and blogging arena.

Well, it is found equally efficient among the experts as we. At the same time, keeping track of the keyword positions in SERPs provides daily statistics related to the position of keywords. Naturally, one can obtain clarity about the performance of the site on the search engine results page. Those who target only a limited amount of keywords, i.e., less than 200 keywords every month, can find it an excellent option.

Try SERPWatch.io for 15-Days


4. Ahrefs Rank Tracker

Ahrefs hardly needs any introduction for anyone belonging to the digital arena. It is already being used among many for tracking website performance or keyword positions. Specifically, those looking for the best tool for an off-page search engine optimization campaign. They have made things even more exciting upon introducing the feature of Rank Tracker over their site.

This enables users to keep track of the keyword’s rank in various parts of the world. Also, it provides clarity about the way keywords perform on different devices. Not just the position of keyword, it gives many other details as well. The keyword volume, speculated traffic to the difficulty level of the keyword, provides various information.

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Ahrefs Rank Tracker

Primarily, the tool is popular among digital marketers at all levels. Starting from a blogger to someone working for top MNCs, it is suitable for all. Many eCommerce brands prefer it as their tool for keyword research and ranking analysis. However, they charge at least $99 per month, which reaches $999 per month for the agency plans. No surprise that this price can’t be afforded by the bloggers, specifically those who do it as a part-time affair.

But those who want to make it big in the affiliate or blogging arena should take this into account. Apart from rank tracking, the tool offers many other exciting features, from auditing websites and checking backlink status to referral domains. The tool is excellent in analyzing the top pages of the competitors, their keywords, etc.

Try Ahrefs for 7 Days


5. SerpStat

SerpStat is another incredible tool for SERP tracking. As of the above ones, this too is an all-inclusive SEO tool packed with high-end specs, excellent for top-rank digital marketers. The tool is incredible in terms of streamlining keyword research and keeping track of the keyword positions. Those campaigners emphasizing high on conducting competitor analysis can also find it an excellent option.

Coming to the pricing, the tool starts at $55 per month for those opting for its yearly plan. Interestingly, they offer access to more than 20 projects concerned with PPC, search engine optimization, and social media marketing projects. Indeed, this can be helpful in terms of enhancing the exposure of the website. No surprise if a successful blogger recommends this tool for handling keyword research.

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SERPStat – Keyword Rank Tracking

But again, it offers much more than one could imagine. Moreover, it enables keeping track of the rank of as many sites as possible. It is equally preferred among the top SEO agencies, eCommerce brands, and individual digital marketing experts. The tool is simply excellent in terms of strategizing search engine workflow with perfection. The more splendid API interface of the tool makes it even more exciting.

Along with regular basis SEO affairs, the tool is excellent regarding pay-per-click and social media marketing works. However, those who want to address all dimensions of SEO to the core may go with SERPWarcher. Specifically, it (SERPWarcher) provides the major advantage of pricing compared to a similar range of features. Comparatively, SerpStat is much cost-effective as an option.

Try SERPStat


Bonus Tools for SERP Tracking

Undoubtedly, each of the tools cited above is better than the other in keyword tracking on the search engine results page. However, those who feel these are not enough and are looking for more may go with the following options. These can be as promising as well.

1. AccuRanker

AccuRanker is the most efficient search engine results page ranking tracking tool. This is very much devoted to the affairs of keyword position tracking. Moreover, this is a tool meant for expert SEO professionals or top-level agencies. It means the search engine result page ranking tool’s pricing structure may not be cost-effective for regular bloggers.

It is quite certain that it is devoted entirely to search engine results page tracking aspects; one can expect more advanced features. Not just Google, this tool can be equally incredible for other top-rank search engines like Bing, Yandex, etc. as well. Specifically, its reporting features are way much superior in nature. The tool is already quite popular for keyword tracking aspects.

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One can expect the reports generated by the tool to address the very core elements of SEO. However, as mentioned above, its pricing may not be suitable for beginner-level bloggers. Its base price begins at just 99 dollars per month, as far as tracking 1k keywords. This much cost is not going to be affordable for most of the small bloggers. Many love this tool but don’t go with it simply because it is costly.

Anyway, there are a limited amount of keywords one can keep track of in a month. One can add any number of users to this account, which is one feature that makes it so incredible. It lets the users keep track of the keywords daily and when on demand. It also enables them to have past details, apart from helping them in preparing customized reports.

Try AccuRanker


2. Long Tail Pro Rank Tracker

This is an incredible tool with a vast user base. This is mostly known for helping users in keeping track of the difficulty level of the keywords. The tool is known for delivering details of utmost accuracy about the keyword positions over Google. Be it about the newbie bloggers or experts. The tool can be equally excellent for all.

Similarly, digital marketers can find it excellent to analyze the keywords’ difficulty level and handle position tracking affairs. Moreover, Long Tail Pro is a reputed brand for handling keyword research affairs. Those marketers who emphasize more on long-tail keywords can indeed find it an excellent option. The tool is highly reliable as far as keyword research is concerned.

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LongTailPro – Rank Tracker

Specifically, those who are up for writing affiliate marketing articles can find it highly useful for their sites. Thus the tool is immensely popular among affiliate marketers, both of beginner and expert level. Similarly, it can be an excellent tool for bloggers at beginner and expert levels. SEO agencies, irrespective of their scale, can find it equally useful.

The basic plan starts at $25 per month when billing is made per year in pricing. Most importantly, it enables users to have access to tracking around 30 keywords as part of the basic plan, spanning any number of domains. There remain 800 keywords as well, along with SERP lookups as part of the package. This can be stretched to around 1k to keep track of the keyword position in the search engine result page and agency plan.

Try Long Tail Pro


3. SERPWoo

SERPWoo is an equally leading name among all search engine results page tracking tools at present. Moreover, the tool is entirely aimed at keeping track of the search engine result page’s keyword positions. It can provide a thorough analysis of the report as well. At the same time, the report keeps notifying when something worthwhile occurs with the website.

The distinguishing aspect of the tool is that it provides a graphical representation of the SERP tracking report. Indeed, one can very easily understand the report, even by the beginners. Apart from this, the report also provides metrics of social signals and data resources from third parties.

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SERPWoo – SEO Rank Tracking

Moreover, all these are sourced straight to the dashboard of the user. The tool is primarily significant for the agencies, experts in digital marketing looking forward to obtaining white-label reports from a usability perspective. Also, the report is incredible for eCommerce brands.

The report provides access for APIs along with past data access of up to 90 days. The tool’s basic plan begins at $49.95, which enables tracking around 750 keywords, spanning over 70 nations. The tool enables users to prepare any amount of projects having any size of teams. A user can very easily download the reports from the dashboard.



Our Recommendation for the Best SERP Tracking Tools

 Each of the tools cited here is equally effective. However, if we have to pick one being very specific, it has to be SERPWatcher. The tool by Mangools is already quite popular among SEO experts. It’s the immense reputation of Mangools that is quite enough to make SERPWatcher significant.

Along with the primary product and features, one can have KWFinder as well. However, the primary reason that makes us keep SERPWatcher ahead of others is its ability to automate the process. This is why this tool is more efficient and faster than others. Needless is to say, how crucial it is to remain faster than others in a rigorously competitive digital market scenario.

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SERPWatcher – Keyword Rank Tracking Tool

The other key factor that makes SERPWatcher our favourite is that it’s like a one-stop option for all. Starting from a small blogger to a large SEO enterprise, the tool is equally useful for all. Instead, it is prevalent among bloggers. Whether you are a part-time blogger or a full-time blogger, the tool can be equally significant for you.

It is entirely accomplished in nature from a pricing perspective, with pricing starting from 49 dollars per month. The tool offers several additional SEO tools as well, each coming with significant features. All in all, the tool is promising enough to deliver the full value of the investor’s money. You can surely bank on it for the success of your digital campaign.

Get 40% + 10% Extra OFF on SERPWatcher


Buying Guide: How To Select The Best SERP Keyword Tracker?

Digital marketing experts or SEO experts often remain searching for the best SERP tracking tools for keeping track of site ranking and other aspects. Usually, it gets confusing to find the best one among a vast range of SERP tracking tools available with various features. Most of the popularly known tools are the primary tools.

These are the ones asking for payments from the user before being used. Also, there are some freely available options. In short, the definition of the right tool is a personalized thing depending upon various factors. Specifically, one needs to take the following points into account to find out the best one.

1. Volume of Keywords

The first thing that one must check or ensure is the volume or the number of keywords it supports. After all, it’s the keyword for which this tracking is done. Those offering a high amount of keywords often demand a higher price. For a few keywords, most of the tools are available for free.

2. Accuracy 

A tool’s accuracy is undoubtedly one of the most critical factors that one must take into account while looking for a search engine ranking tool. Digital marketing and SEO experts understand well that the quality of a campaign is highly reliant upon accuracy. You may enquire a bit regarding the reliability of the tool you are opting for.

3. Effectiveness Regarding Local SEO 

Most digital marketers aim at local customers more. Hence, while enquiring about the SERP tracking tool, make sure that it holds a good reputation regarding its ability to deliver accurate local SEO outcomes.

4. Reliability in Terms of Mobile Ranking

Needless is to say that a considerable percentage of people prefer doing searches using their smartphones. The number is growing in a significant fashion. It can be claimed that rising searches over mobile is the reason behind more number of local searches. Noteworthy here is that Google has started emphasizing mobile-first as an indexing factor. In short, one must ensure that the tool is reliable in terms of mobile ranking.

5. Accuracy in Terms of Reporting

Flawlessness with reporting is something that makes a SERP tool highly reliable. In this context, make sure that the SERP tracking tool comes with a proper module for reporting. It must provide an excellent feature for preparing customized reports as it can be useful from a decision-making perspective.

6. Price

Price is as important a factor as any of the above ones. Specifically, the price has to be a significant concern for the small bloggers, beginners in the SEO arena, or merely the newbie digital marketers.

A large enterprise might afford significant amounts, but a small bigger often can’t. In short, if you are aiming only at a few specific keywords, then you should take pricing as an important factor.

These are the prime aspects one must consider and figure out the best option as per his/her requirement or priority.


Frequently Asked Questions (FAQs)

Still not sure which tool to select? Here I’m sharing few more FAQs which are normally asked by readers.

1. What Is SERP Tracking?

SERP or search engine results page tracking is about tracking where a website stands on the search engine result page for a specific keyword or keywords. This analysis is done by the SEO experts, bloggers, and digital marketing experts for their digital campaigns.

2. How Do I Check My SERP?

There are many incredible tools available to check the details of the search engine ranking page. However, those who want to check this for free may put the concerned keyword and check at which position their website or any of the web pages appears on the search engine result page.

3. What Is The SERP Tool?

SERP tool is meant for doing search engine result page analysis. It enables the user to analyze the top web pages that remain under top ranks for a certain keyword. Often analysts analyze for a set of keywords or topics as well. Moreover, the SEO experts use these details to figure out the difficulty of ranking for searches.

4. What Does SERP Stand For?

SERP primarily means Search Engine Results Page. Mostly, this is the page returned by the search engine post when a user puts a search query. Along with the organic search outcomes, this result page also comprises paid search results.

5. What Are The Essential Elements of SERP?

SERPs often involve different elements. One of the elements it displays is the snippet or merely the search engine outcome. It also shows an informational graph, as well as a featured snippet. It provides an answer box section along with images. Apart from this, it also shows shopping outcomes. The result is displayed as per the query made on Google.

6. What Are SERP Features?

SERP feature primarily is the result that is displayed over Google’s search engine results page (SERP), which is not the regular organic result. The most frequent SERP feature includes Rich Snippets that provides a visual layer with the present result. It includes paid results obtained through bidding, universal results appearing along with organic results, and knowledge graphs appearing in panels or boxes.


Keyword tracking is crucial because it’s only the top 3 outcomes of search engine result pages that earn 35 per cent of the entire traffic generated through organic search results. 75 per cent of the searchers don’t even bother about clicking beyond the opening page.

No matter how well the content is written or how extensively well the research is carried out, it all goes in vain if one doesn’t aim at the right set of keywords. Things have gone even more challenging in an era when such a vast range of devices have surfaced. To attain that perfection, one has to do a proper search engine result page tracking for specific keywords.

Those who are convinced and looking for the right pick can take the mentioned above options into account. Each has some distinguishing features. Most importantly, each one among these is equally popular and proven as well. So, let us know which one you opted for and the reason behind this.

We hope this article about the best SERP tracking tool is helpful to you. If you found this article helpful for choosing the best SERP tracking tool, then share it on social media.

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