5 Best SERP Tracking Tools: Monitor Keyword Positions Effectively in 2024

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Looking for the best SERP tracking tools? It’s important to keep track of keywords on Google’s search engine page, but it can be tough and time-consuming. In these cases, a reliable tracking tool for search engine results pages is essential.

These tools allow users to track keyword rankings regularly and analyze a wide range of keywords. To save time, many digital marketers and bloggers automate the process.

Here are the top SERP keyword ranking tracking tools to consider.

Review of 5 Best SERP Tracking Tools

So the wait is over; here I’m sharing the list of the top 5 best SERP tracking tools that you can try today.

1. SERPWatcher

SERPWatcher is an amazing tool developed by Mangools, a company well-known for creating efficient SEO tools like KWFinder. KWFinder is considered the best tool for keyword research. Similarly, SERPWatcher is also an incredible tool that helps automate keyword tracking on search engines. When you subscribe to Mangools, you can retrieve 200 keywords daily with the basic plan and enjoy up to 1500 lookups with a premium subscription.

I must say, as an expert, Mangools has built a great reputation for providing excellent SEO tools. Their tools, including KWFinder and SERPWatcher, are highly appreciated in the industry.

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SERPWatcher – Keyword Rank Tracking Tool

SERPWatcher is a really useful tool for bloggers like you because ranking is very important for you. It’s also great for digital marketers and agencies who run SEO campaigns. Even part-time bloggers can benefit from this tool. It definitely gives you the best value for your money.

What’s interesting is that with the same subscription, you get a few other SEO tools as well. It’s like an all-in-one tool for anyone who wants to improve their search engine ranking. Whether you have a small blog or a high-end e-commerce campaign, this tool is excellent for all levels of usage. In fact, it has many great features compared to the others mentioned above.

2. SEMrush Rank Tracker

SEMrush is an amazing SERP tracking tool. It has a great reputation for monitoring keyword positions on search engines. Additionally, SEMrush is popular as a comprehensive tool for various SEO tasks, including link building and site audits. Specifically, SEMrush Rank Tracker is highly recommended for those who want to focus on search engine ranking.

Reputable brands like Quora and HP use this tool, which speaks volumes about its quality. It helps users track keyword rankings in all targeted countries and works well on all types of devices. Moreover, it is useful for analyzing competitors across multiple aspects.

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SEMrush Position Tracking Tool

Naturally, marketers and analysts find it important to determine how profitable a keyword can be. This is especially beneficial for digital marketers, as well as eCommerce brands, who want to maximize their campaigns. It doesn’t matter if you’re a small or large SEO agency; this tool can be valuable for everyone.

Using this tool to track keyword positions can help you with website audits, link building, and other tasks. The best part is that it’s very affordable.

3. SERPWatch.io

SERPWatch.io is a powerful SERP tool that simplifies tracking keyword positions on search engines. Users can track keywords for different countries and cities and also get device-specific results. It is a cost-effective option for those who want to keep track of keyword positions.

The basic plan starts at just $1 per month and allows tracking of five keywords each month. The ability to track keywords daily and customize the tracking level makes it even more appealing.

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SERPWatch.io focuses solely on tracking keyword positions in SERPs. Unlike other tools, it does not offer additional features. However, it is useful for beginners in digital marketing, SEO, and blogging. It provides detailed information on upswings and downswings via email. Experts also find it efficient.

Tracking keyword positions in SERPs allows users to monitor daily statistics and assess site performance. It is particularly suitable for users targeting fewer than 200 keywords per month.

4. Ahrefs Rank Tracker

Ahrefs is well-known in the digital industry. It is commonly used to track website performance and keyword positions. It is especially popular for off-page search engine optimization campaigns. Ahrefs has recently introduced a new feature called Rank Tracker on their site.

This feature allows users to track keyword rankings globally and on different devices. It provides detailed information about keyword performance, including volume, speculated traffic, and difficulty level.

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Ahrefs Rank Tracker

The tool is popular among digital marketers of all levels, from bloggers to professionals working for top companies. It is also favored by many eCommerce brands for keyword research and ranking analysis. However, it comes with a minimum monthly charge of $99, reaching up to $999 for agency plans. This high price may not be affordable for bloggers, especially those who do it part-time.

However, aspiring individuals in the affiliate or blogging industry should consider this tool. In addition to rank tracking, it offers various other features such as website audits, checking backlink status, and analyzing referral domains. It is also excellent for analyzing competitors’ top pages and their keywords.

5. SerpStat

SerpStat is an amazing tool for tracking SERPs. As the others mentioned above, it is a comprehensive SEO tool with great features that are perfect for top digital marketers. This tool excels in keyword research and tracking keyword positions. It is also a great option for those who focus on competitor analysis.

In terms of pricing, the tool starts at $55 per month for the annual plan. They offer access to over 20 projects related to PPC, SEO, and social media marketing. This can greatly increase website exposure. It’s no wonder successful bloggers recommend this tool for keyword research.

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SERPStat – Keyword Rank Tracking

But it offers more than expected. It also allows tracking the rankings of many sites. It is popular among top SEO agencies, eCommerce brands, and digital marketing experts. The tool is great for planning search engine workflow effectively. The API interface of the tool is also impressive.

In addition to regular SEO tasks, the tool is excellent for pay-per-click and social media marketing. However, those who want to cover all aspects of SEO should consider using SERPWarcher. It offers a better pricing advantage compared to similar features. SerpStat is a more cost-effective option.

Bonus Tools for SERP Tracking

Undoubtedly, each of the tools cited above is better than the other in keyword tracking on the search engine results page. However, those who feel these are not enough and are looking for more may go with the following options. These can be as promising as well.

1. AccuRanker

AccuRanker is the most efficient search engine results page ranking tool. It focuses on keyword position tracking and is ideal for expert SEO professionals or top-level agencies. However, the pricing may not be suitable for regular bloggers.

This tool is dedicated to search engine results page tracking and offers advanced features. It works well with Google, Bing, Yandex, and other top search engines. The reporting features are particularly impressive. AccuRanker is already well-known for its keyword tracking capabilities.

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The tool generates reports that cover the essential aspects of SEO. However, it may not be suitable for beginner bloggers due to its pricing. The base price starts at $99 per month for tracking 1k keywords, which is expensive for most small bloggers. Despite its popularity, many bloggers choose not to use it because of the high cost.

Nevertheless, there is a limit to the number of keywords that can be tracked each month. One great feature is the ability to add multiple users to the account. This allows users to track keywords daily or on demand, and access past details. It also helps in preparing customized reports.

2. Long Tail Pro Rank Tracker

This tool has a large user base and is known for helping users track keyword difficulty accurately on Google. It is useful for both beginner bloggers and experts. Digital marketers can also analyze keyword difficulty and track positions effectively with this tool. Long Tail Pro is a reputable brand for keyword research, especially for long-tail keywords. It is highly reliable for keyword research purposes.

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LongTailPro – Rank Tracker

The tool is highly useful for those who write affiliate marketing articles for their websites. It is popular among both beginner and expert affiliate marketers, as well as bloggers. SEO agencies of any size can also find it useful.

The basic plan starts at $25 per month when billed annually. It allows users to track around 30 keywords across multiple domains. The package also includes 800 keywords and SERP lookups. The agency plan allows for tracking around 1,000 keywords.

3. SERPWoo

SERPWoo is a top search engine results page tracking tool. Its main focus is monitoring keyword positions and providing detailed reports. The tool also sends notifications for important website changes.

One standout feature is its user-friendly graphical representation of the tracking report, making it accessible even for beginners. Additionally, the report includes metrics for social signals and data from third-party sources.

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SERPWoo – SEO Rank Tracking

Furthermore, all of these sources are directly accessible through the user’s dashboard. This tool is especially valuable for digital marketing agencies and experts who want to receive white-label reports for usability purposes. Additionally, eCommerce brands will find the report to be incredibly useful.

The report allows access to APIs and past data for up to 90 days. The basic plan for this tool starts at $49.95 and allows tracking of approximately 750 keywords across over 70 countries. Users can create an unlimited number of projects with teams of any size. Downloading reports from the dashboard is also very simple for users.

Our Recommendation for the Best SERP Tracking Tools

Of all the tools mentioned, SERPWatcher is the most effective and specific choice. This tool, created by Mangools, is already popular among SEO experts due to the reputation of Mangools. In addition to its primary features, one can also use KWFinder.

However, the main reason we prefer SERPWatcher over other tools is its ability to automate the process, making it more efficient and faster. This is essential in a highly competitive digital market.

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SERPWatcher – Keyword Rank Tracking Tool

SERPWatcher is our preferred option because it caters to a wide range of users, from small bloggers to large SEO enterprises. It is particularly popular among bloggers, whether they work part-time or full-time. The pricing is reasonable, starting at $49 per month, and the tool includes other useful SEO features.

Overall, it is a reliable investment for your digital campaign.

Buying Guide: How To Select The Best SERP Keyword Tracker?

Digital marketing experts or SEO experts often remain searching for the best SERP tracking tools for keeping track of site ranking and other aspects. Usually, it gets confusing to find the best one among a vast range of SERP tracking tools available with various features. Most of the popularly known tools are the primary tools.

These are the ones asking for payments from the user before being used. Also, there are some freely available options. In short, the definition of the right tool is a personalized thing depending upon various factors. Specifically, one needs to take the following points into account to find out the best one.

1. Volume of Keywords

The first thing that one must check or ensure is the volume or the number of keywords it supports. After all, it’s the keyword for which this tracking is done. Those offering a high amount of keywords often demand a higher price. For a few keywords, most of the tools are available for free.

2. Accuracy 

A tool’s accuracy is undoubtedly one of the most critical factors that one must take into account while looking for a search engine ranking tool. Digital marketing and SEO experts understand well that the quality of a campaign is highly reliant upon accuracy. You may enquire a bit regarding the reliability of the tool you are opting for.

3. Effectiveness Regarding Local SEO 

Most digital marketers aim at local customers more. Hence, while enquiring about the SERP tracking tool, make sure that it holds a good reputation regarding its ability to deliver accurate local SEO outcomes.

4. Reliability in Terms of Mobile Ranking

Needless is to say a considerable percentage of people prefer doing searches using their smartphones. The number is growing in a significant fashion. It can be claimed that rising searches over mobile are the reason behind the number of local searches. Noteworthy here is that Google has started emphasizing mobile-first as an indexing factor. In short, one must ensure that the tool is reliable in terms of mobile ranking.

5. Accuracy in Terms of Reporting

Flawlessness with reporting is something that makes a SERP tool highly reliable. In this context, make sure that the SERP tracking tool comes with a proper module for reporting. It must provide an excellent feature for preparing customized reports, as it can be useful from a decision-making perspective.

6. Price

Price is as important a factor as any of the above ones. Specifically, the price has to be a significant concern for the small bloggers, beginners in the SEO arena, or merely the newbie digital marketers.

A large enterprise might afford significant amounts, but a small, bigger one often can’t. In short, if you are aiming only at a few specific keywords, then you should take pricing as an important factor.

These are the prime aspects one must consider and figure out the best option as per his/her requirement or priority.

Frequently Asked Questions (FAQs)

Still not sure which tool to select? Here, I’m sharing a few more FAQs that are normally asked by readers.

1. What Is SERP Tracking?

SERP, or search engine results page tracking, is about tracking where a website stands on the search engine result page for a specific keyword or keywords. This analysis is done by the SEO experts, bloggers, and digital marketing experts for their digital campaigns.

2. How Do I Check My SERP?

There are many incredible tools available to check the details of the search engine ranking page. However, those who want to check this for free may put the concerned keyword and check at which position their website or any of the web pages appears on the search engine result page.

3. What Is The SERP Tool?

SERP tool is meant for doing search engine result page analysis. It enables the user to analyze the top web pages that remain under top ranks for a certain keyword. Often analysts analyze for a set of keywords or topics as well. Moreover, the SEO experts use these details to figure out the difficulty of ranking for searches.

4. What Does SERP Stand For?

SERP primarily means Search Engine Results Page. Mostly, this is the page returned by the search engine post when a user puts a search query. Along with the organic search outcomes, this result page also comprises paid search results.

5. What Are The Essential Elements of SERP?

SERPs often involve different elements. One of the elements it displays is the snippet or merely the search engine outcome. It also shows an informational graph, as well as a featured snippet. It provides an answer box section along with images. Apart from this, it also shows shopping outcomes. The result is displayed as per the query made on Google.

6. What Are SERP Features?

SERP feature primarily is the result that is displayed on Google’s search engine results page (SERP), which is not the regular organic result. The most frequent SERP feature includes Rich Snippets that provide a visual layer with the present result. It includes paid results obtained through bidding, universal results appearing along with organic results, and knowledge graphs appearing in panels or boxes.


Keyword tracking is crucial because it’s only the top 3 outcomes of search engine result pages that earn 35 percent of the entire traffic generated through organic search results. 75 percent of the searchers don’t even bother about clicking beyond the opening page.

No matter how well the content is written or how extensively the research is carried out, it all goes in vain if one doesn’t aim at the right set of keywords. Things have become even more challenging in an era when such a vast range of devices have surfaced. To attain that perfection, one has to do proper search engine result page tracking for specific keywords.

Those who are convinced and looking for the right pick can take the abovementioned options into account. Each has some distinguishing features. Most importantly, each one among these is equally popular and proven as well. So, let us know which one you opted for and the reason behind this.

We hope this article about the best SERP tracking tool is helpful to you. If you found this article helpful for choosing the best SERP tracking tool, then share it on social media.

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Avatar of Sunny Kumar
Sunny Kumar
Hello! I’m Sunny Kumar from New Delhi, India, a tech enthusiast and blogger with an IT degree from IIT-D. My expertise lies in SEO, Cloud Computing, Telecom & Networking, and CEH. I specialize in SEO, WordPress Development, and PC Building. And being a proficient WordPress user, I’m dedicated to delivering quality content and a remarkable user experience.

5 thoughts on “5 Best SERP Tracking Tools: Monitor Keyword Positions Effectively in 2024”

  1. Great article on SERP Tracking Tools! Especially appreciated the detailed breakdown of each tool. This guide makes it much easier to select the right one for specific needs. It’s vital to understand the importance of proper keyword tracking in today’s digital era.


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