14 Best White Label SEO Tools – Platforms, Rank Trackers, Reporting & Auditing Tools

white label rank tracker, white label seo software, white label seo tool, white label seo tools

Are you looking for the best white label SEO tools that can help you to improve your online presence, track your rankings, and manage your clients with ease? As you know, the demand for SEO services is increasing day by day, and with the increase in demand, everyone is looking for white-label SEO software that can help them manage their client and their website more efficiently and easily.

If you think you’re alone in this game, you’re not! In my agency, HeySERP, I’m also using quite a few white-labeled SEO tools to cater to the needs of my clients more efficiently, and these tools have helped me provide optimal results on their business/website while saving my time, effort, and resources.

And in this blog post, I’ll discuss the best white label SEO tools that will help you skyrocket your business too. The tools I’ll be discussing in this blog post include platforms, rank trackers, reporting tools, and auditing tools, all designed to help you streamline your SEO management and reporting process.

White label SEO tools and softwares are essential for any digital marketing agency or freelancer, as they allow you to offer professional services under your own brand without the need to develop the technology yourself. This means you can focus on delivering top-notch service to your clients while these platforms and tools take care of the technical aspects.

So, without further ado, let’s get started…

White Label SEO Platforms

Being an owner of a successful digital marketing agency, HeySERP, I know having a reliable and efficient white-label SEO platform is crucial for managing multiple clients and their campaigns. These platforms will not only help you streamline your workflow – but also provide a variety of tools and features to take your SEO game to the next level.

These tools are;

1. SEMrush


SEMrush is one of the most powerful and comprehensive white-label SEO platforms available in the market today. As of writing this article, more than 10M+ people have tried SEMrush to take their SEO game to the next level (and I’m one of them). It offers a wide range of features that is MUST HAVE for any digital marketer, including tools for keyword research, site auditing, backlink analysis, competitor analysis, and many more.

And if you’re thinking of taking your agency to the next level, SEMrush should be one of your top choices. They’re also known for their extensive database of keywords (around 24.7B keywords as of writing this article), which is way higher than the database of any other tools. With their recent “Keyword Magic” tool, you can take advantage of this huge database to find thousands or even millions of possibilities to rank.

What sets SEMrush apart from other platforms is its robust features and insightful reports that can be customized with your own branding so that you can share valuable data with your clients. Furthermore, SEMrush helps you keep track of other aspects of digital marketing campaigns, including but not limited to PPC clicks, competitor strategies, finding link-building opportunities, and PLA analytics.

In addition to other SEO platforms like Ahrefs, I’m using this tool to keep track of my clients websites, their competitors, etc. And if you’re thinking of using SEMrush for your business needs, you can take advantage of their 14-day free SEMrush Guru or PRO trial by clicking on this link. This will give you an opportunity to explore the platform’s features and capabilities in-depth and make an informed decision about whether it aligns with your business needs and goals.

Main features of SEMrush

  • In-depth keyword research and analysis
  • Comprehensive competitor analysis
  • Site auditing and backlink monitoring
  • Finding broken links
  • Keyword tracking and reporting
  • Advanced SEO metrics and analytics
  • Customizable reports with your own branding.

Who’s it for? 

SEMrush is an ideal tool for SEO professionals, digital marketing agencies, and freelancers looking, who are looking for an all-in-one platform for managing their and their clients’ SEO campaigns.

SEMrush Pricing

SEMrush offers three different plans and pricing, and these are;

  • Pro ($119.95/month): This is one of the basic plans offered by SEMrush, with five projects and 500 keywords to track. This plan is most suitable for anyone who’s into SEO – but If you’re looking to get powerful features, API access, and integrations, then this plan will not be suitable for you!
  • Guru ($229.95/month): After the PRO plan, the GURU plan is one of the most subscribed plans. This plan comes with 10 projects and 1500 keywords to track, as well as access to additional tools such as Content Marketing Toolkit, Historical Data, Looker Studio integration, and more.
  • Business ($449.95/month): This plan gives users access to 50 projects and 5000 keywords to track, plus a few more advanced tools like Share of Voice, Extended Limits, API access, and PLA analytics.

It’s also worth noting that SEMrush offers a 14-day free trial for both its Pro and Guru plans, allowing you to try out the platform and make an informed decision about whether it meets your business needs.

2. SE Ranking

SE Ranking
SE Ranking

SE Ranking is another popular white label SEO platform that caters to the needs of digital marketing agencies, SEO professionals, and businesses. Just like SEMrush, SE Ranking offers a comprehensive suite of tools to help you manage and improve your client’s online presence in search engine ranking pages (SERPs).

This tool comes with an amazing white-label capability and can provide you with professional-looking reports with your own branding.

When I was testing this tool for my agency, I’ve seen that this tool is a lot similar to SEMrush – but offers its services at quite a discounted price. Some of these features can include accurate keyword tracking on SERP, competitor analysis, SERP checking, site auditing, and many more. However, SE Ranking has some unique tools for SEO geeks that make it different from its competitors; these are;

  • Backlink checking & monitoring
  • Page changes monitoring
  • Marketing plans
  • Custom goals
  • Social media analytics and auto-posting
  • API Access

…and many more!

Moreover, the competitive pricing offered by SE Ranking justifies every penny spent.

Main Features of SE Ranking:

  • Accurate keyword rank tracking
  • Keyword research tool
  • Competitor analysis and research
  • Backlink checker and monitoring
  • Comprehensive website audits
  • On-page SEO checker
  • Customizable, white-label reports

Who’s it for?

SE Ranking is well-suited for SEO professionals, digital marketing agencies, and freelancers in search of a comprehensive and affordable platform for managing their own or their clients’ SEO campaigns.

SE Ranking Pricing:

SE Ranking offers three main pricing plans, with additional options for custom packages based on your specific needs:

  1. Essential ($31.20/month): This plan includes 10 websites, 250 keywords/day for rank tracking, and other essential SEO tools. It is most suitable for small businesses and freelancers.
  2. Pro ($71.20/month): The Plus plan caters to growing businesses and agencies, offering unlimited projects, 1000 keywords per day for rank tracking, 3 user seats, 10 competitors per project, and additional features such as page change monitoring, sub-accounts, and branded reports.
  3. Business ($151.20/month): Designed for large agencies and enterprises, this plan includes unlimited projects, 2500 daily keyword checks for rank tracking, 5 user seats, 20 competitors per project, and access to all available features, including API, white-label, and more.

It’s also important to mention that SE Ranking provides a 14-day free trial, giving you the opportunity to try out their tools and features before committing to a subscription.

3. Web CEO


Web CEO is one of the oldest white-labeled cloud-based SEO software suitable for both in-house seo agencies and business professionals. This tool is really simple to use, all you need to do is, log in to your WebCEO account and set up a custom CNAME, and you’re done!

This comprehensive SEO platform provides an array of capabilities and features that’ll surely blow your mind. When our team was doing an internal test with the Web CEO tool, they found plenty of useful features, from keyword research to backlink quality checks, and I’m really sure, your client will love the report generated by this tool.

In this tool, you’ll also find integration with other tools, including Google Analytics and Webmaster, which may help you find hundreds of opportunities for taking your website to the next level.

The only thing which has kept me away from using this AMAZING TOOL is its pricing. If you’re on their “AGENCY UNLIMITED” plan, you need to pay an additional charge of $20/mo for white labeling and an additional $2/mo per project – which really upsets me!

For more information on their pricing and charges, you can use their SEO calculator.

Main features of Web CEO:

  • Local keyword analysis
  • Site audit reports
  • Rank tracking and reporting
  • Backlink analysis
  • On-page SEO optimization
  • Competitor analysis
  • Keyword research
  • White label reporting

Who’s it for?

Web CEO is suitable for digital marketing agencies, freelancers, and in-house SEO professionals looking for a comprehensive and customizable SEO platform to manage their own or their clients’ SEO campaigns.

Web CEO Pricing:

Web CEO offers four pricing editions, as follows:

  • Solo ($37/month): Designed for small businesses and freelancers, this plan comes with a minimum subscription of 3 months and has features like 1 project, 100 keywords, weekly scanning, daily manual audits, 1,000 backlinks analyses monthly, and many more.
  • Startup ($99/month): Aimed at small and medium-sized businesses, this plan provides access to 5 active projects (approximately $20/project) with 600 keywords, 10,000 backlink analyses, and many more features.
  • Corporate ($299/month): Ideal for businesses with a larger client base, this plan offers an extensive range of tools and capabilities with 30 projects, 10 teammates, 2,400 keywords, weekly automated scanning, daily manual audits & risk scan, and many more exclusive features.
  • Agency Unlimited (from $99/month): Designed for marketing agencies, this plan allows an unlimited number of active projects with an additional charge of $2/mo per project, unlimited keywords ($4/4,000 keywords), daily automated scanning, and tons of other features with an additional cost per month.

Web CEO also offers a 14-day free trial for users to test the platform and explore its features and capabilities before making a commitment.

4. Serpstat


Used by people at Delloite, Samsung, Philips, Shopify, and more, Serpstat is another best white label SEO platform for businesses, agencies, and freelancers. Like SE Ranking and SEMrush, Serpstat is also an AIO platform for SEO professionals to manage all their needs.

It comes with a powerful rank tracker that lets you do complete research on SERP with advanced analytics, comes with SERP history, estimated traffic distribution based on domain, let you analyze backlinks, track your competitor’s backlink strategies, shows a quality score of competitors, do in-depth keyword research, show tree-view keyword distribution, helps in optimizing website’s score, to clean up your website, and to do competitor analysis.

I was looking for a white label tool and thought to give it a try – but when I checked the pricing page of Serpstat, I’ve seen the white label domain feature is only available in their “ESSENTIAL” plan, which costs approximately $399/mo when purchased annually.

This pricing was way higher than other tools available in the market for my needs, and I thought to switch to some alternative options like SEMrush and SE Ranking.

Main features of Serpstat:

  • Used by market leaders like Delloite, Samsung, and Philips
  • All-in-One SEO platform for users
  • Helps in SERP analysis, Keyword research, Competitor analysis, and many more
  • Supports white-labeling for freelancers and agencies
  • API Access

Who’s it for?

Serpstat is best suited for digital marketing agencies, SEO professionals, and freelancers who are looking for a comprehensive and scalable platform to manage their own or their clients’ SEO campaigns. It’s also a strong fit for businesses that are willing to invest more in their SEO tools to get advanced features and capabilities.

Serpstat Pricing:

Serpstat offers four pricing editions, as follows:

  • Lite ($69/mo): This plan is suitable for individuals and small businesses who are just starting with their SEO efforts. It includes essential features and 20+ tools, such as rank tracking, keyword research, backlink analysis, and many more.
  • Standard ($149/mo): This plan is suitable for in-house SEO teams and marketing professionals who’re in search of advanced features. It includes all Lite plan features plus extended limits, access to more historical data, and branded reports.
  • Advanced ($299/mo): This plan is targeted toward marketing agencies and large businesses that require extensive SEO management capabilities. It includes all Standard plan features, higher limits, API access, and 5-user access.
  • Enterprise ($499/mo): If you’re looking for a white-label option, this plan is perfect for you. It includes all features from the Advanced plan but with the highest limits, priority support, customized solutions, and a white-label option.

It’s important to note that the white label domain feature is only available in the “Enterprise” plan. Serpstat also offers a 7-day money-back guarantee, so you can test out the platform and make sure it’s right for your needs before fully committing to a subscription.

White Label Rank Tracking Tools

Keeping track of your keyword position in SERP is another crucial role in SEO. It helps you monitor your website’s position in search engines for specific keywords and helps you understand how well your SEO strategies are working. Further, it helps you identify opportunities for improvements.

Here are some top white label rank tracking tools:

1. AccuRanker


As I told you earlier, rank tracking is a crucial step in SEO, and AccuRanker is all about rank tracking and analytics for professionals. This is one of the fastest SERP tracking tools you’ll ever find in the market with tons of filtering options, which can easily handle large datasets and is best suited for larger agencies and businesses.

Further, the filters you apply to the datasets are also applied to the API calls, making it really easy for busy entrepreneurs. The AccuRanker also has a competitor analysis feature along with keyword research and organic site explorer, which helps you get an overview of how your site and subpages are indexed across keywords.

Not limited to this, but this tool can also let you see historical insights on SERP, show traffic values, and integrates with different tools like Google Analytics, Google Looker Studio, Google Search Console, Google Sheets, Adobe Analytics, and more for advanced reporting.

Also, if you want to know what you and your competitors are looking for, then you can take advantage of AccuRanker’s 24B keyword database and easily filter, slice & dice the keywords that you and your competitors are indexed for. This will be the SUPER POWERFUL feature you’ll ever find in a rank-tracking tool, and I highly recommend getting this tool for your clients.

Main features of AccuRanker;

  • Fast SERP tracking and analytics
  • Advanced filtering and competitor analysis
  • Keyword research and organic site exploration
  • Historical Insights and trend analysis
  • Seamless integrations with popular SEO tools

Who’s it for?

AccuRanker is for SEO professionals, agencies, and larger businesses seeking fast and accurate SERP tracking, advanced filtering, competitor analysis, and integrated reporting capabilities to optimize their SEO strategies.

AccuRanker Pricing:

AccuRanker offers a simple and transparent pricing plan for its rank-tracking tool. Users have the option to choose between monthly and yearly payment options. When choosing yearly, the base pricing of this tool starts from $116/mo for 1,000 keywords and goes up to $2,492/mo with 50,000 keywords.

All plans have unlimited domain support, can crawl various search engines (Google, Bing, Yahoo, Yandex, etc.), show historic search volumes, and have plenty of other features which you can check here

2. Nightwatch


Nightwatch is another incredible white label rank tracking tool for agencies, professionals, and freelancers. I’ve been using this tool for quite a long and later shifted to SERPWatch (which is another incredible tool I grabbed from AppSumo’s lifetime deal).

With Nightwatch, you can easily track your keyword position from anywhere on Earth. This will further help eCommerce companies to track their keyword position in various locations and helps them rank even higher for those locations. And aside from keyword tracking, this tool can also help you with website auditing and white label SEO reports.

Main features of Nightwatch;

  • Accurate rank tracking from anywhere on Earth
  • Rank tracking across multiple search engines
  • Automated white-label reports for your clients
  • Website auditing tool with automated crawling
  • Advanced keyword discovery tool

Who’s it for?

If you’re a business or an SEO agency with a higher monthly recurring revenue, Nightwatch is the ideal white label rank tracking tool for you. It helps you keep track of your rankings and enhances your brand image with its customizable features.

Pricing of Nightwatch;

Nightwatch provides clear and straightforward pricing for its comprehensive rank-tracking tool. The base pricing of Nightwatch starts from $32/mo for tracking 250 keywords (based on the annual billing cycle) and goes up to $559/mo for 10,000 keywords.

But if you’re looking for a white label SEO report, API access, and Google Looker integration, you need to purchase a minimum plan of 1,000 keywords which costs approximately $82/mo (when purchased annually or $99/mo with monthly billing). However, in this plan, you’ll only get access to 15 white-label SEO reports. For unlimited reports, you need to purchase their plan with a minimum keyword limit of $367/mo (when purchased annually or $$459/mo with monthly billing. This price seems a bit higher for small and mid-size agencies.

3. SERPWatch


SERPWatch is another powerful white-labeled rank-tracking tool for marketers and power users. I’ve been using their service for quite a long, and I’m really impressed with their services. They are among the most affordable white label rank tracking tools in the market, providing a white label SEO dashboard with personalized branding.

I was lucky enough to secure their “GROWTH” lifetime plan from AppSumo, which typically costs around $99/month. Since then, I have transferred all my client projects to this fantastic tool without incurring any additional expenses.

Feature-wise, this tool comes with a range of incredible SEO tools that’ll surely help you take your client’s SEO to the next level. Some of these features include robust rank tracking, historical SERP data, keyword research, backlink checking, white label reports, API access, and more.

If you are committed to expanding your agency but have a limited budget for a rank-tracking tool, this one is an essential addition to your business, and I’ll highly recommend it.

Main features of SERPWatch;

  • Offer white label features at the most affordable pricing
  • Have API access and integration with Google Looker Studio
  • Comes with agency-branded login for clients to self-check rankings
  • Helps you check your backlinks and get a detailed report
  • 15-day of free trial – with no credit card required

Who’s it for?

SERPwatch is suitable for professionals, freelancers, small to mid-sized agencies, and larger agencies who need to track keyword rankings for their websites or clients’ websites efficiently at affordable pricing.

Pricing of SERPWatch

SERPwatch offers three different pricing based on the number of keyword checks per month. Based on this, they’re offering three different pricing for you to choose from. These are;

  • Starter ($49/mo): This plan is suitable for professionals and freelancers with a limited number of keyword tracking per month, which is approximately 250 keyword checks per day, and no white-label reports.
  • Growth ($99/mo): This plan is perfect for small to mid-sized agencies aiming to broaden their business without incurring substantial expenses. With this plan, you can check up to 750 keywords per day, and get access to SERPWatch REST API, white label reports, and client portal for 3 people.
  • Premium ($349/mo): This plan is most suitable for larger agencies that are looking to expand their operations and manage a more significant client base. With this plan, you can track up to 3,000 keywords per day, and get access to SERPWatch REST API, white-label reports, and client portal for 10 users.

Please note, the pricing I’ve shared is based on their monthly calculations. If you’re looking to grab a better deal, consider opting for their annual billing, which offers a discount on the overall cost. The annual pricing for the plans is as follows:

  • Starter ($29/mo, billed annually): Save approximately 40% on the Starter plan by paying $348 annually instead of $588 on the monthly plan.
  • Growth ($59/mo, billed annually): Save approximately 40% on the Growth plan by paying $708 annually instead of $1,188 on the monthly plan.
  • Premium ($199/mo, billed annually): Save approximately 40% on the Premium plan by paying $2,388 annually instead of $4,188 on the monthly plan.

By choosing the annual billing option, you can enjoy the same features and benefits at a reduced price, making it a more cost-effective solution for your agency.

White Label SEO Reporting Tools

If you’re into a digital marketing agency, then I’m sure your clients always ask for weekly and monthly updates happening on your website. And this is why setting up white label SEO reporting is essential for any professional and business. Setting up these tools will further allow you to generate professional-looking reports with your own branding and helps you offer a higher level of transparency and professionalism to your clients.

Here are some top white label SEO reporting tools:

1. AgencyAnalytics


When it comes to white label SEO tools, AgencyAnalytics is one of the most powerful tools I do recommend for every agency. Basically, it is an all-in-one reporting platform for agencies with a minimum of 5-10 clients and allows you to keep track of all their marketing campaigns in one place.

It offers a wide range of integrations (around 80+ integrations) that will surely help you grab your client’s attention. Some of these integrations are;

  • Google Analytics, Google Business Profile, Google Ads, Google Search Consoles
  • HubSpot, Salesforce, Klaviyo, Keap, Invoca, Mailchimp, Majestic SEO, Moz, SEMrush
  • LinkedIn, LinkedIn Ads, Twitter, Twitter Ads, Pinterest, Pinterest Ads, Snapchat Ads, Spotify Ads
  • Stripe, WooCommerce, TrustPilot, Twilio, Shopify, Ahrefs

…and many more!

Aside from this, the white label feature lets you take your business to the next level by fully branding reports and client dashboards with your logo and colors, providing a consistent brand experience. This tool will further allow you to set automated reports to send to your clients on a daily, weekly, and monthly basis, saving you both time and effort.

Main features of AgencyAnalytics:

  • Comprehensive campaign tracking and reporting
  • Customizable dashboards with your branding
  • Automated white label report generation and delivery
  • Wide range of integrations

Who’s it for?

AgencyAnalytics is perfect for digital marketing agencies and SEO professionals who want to deliver comprehensive and branded reports to their clients with ease – but make sure you’ve more than 5+ clients in your agency, as the base pricing of AgencyAnalytics offers a minimum purchase for 5 clients.

Pricing of AgencyAnalytics;

AgencyAnalytics offers two different plans & pricing for small and mid-size agencies and a custom “ENTERPRISE” plan for larger agencies. Here’s a breakdown of these plans;

  • Freelancer ($12/mo/client campaign): This plan is perfect for smaller agencies, freelancers, and professionals who’re looking to try some exclusive features of AgencyAnalytics – but don’t want to spend too much on these platforms. In this plan, you’ll get most of the AgencyAnalytics features like a custom logo, design, reporting, etc, but the custom email and domain feature is missing.
  • Agency ($18/mo/client campaign): This plan is perfect for mid-size and larger agencies looking for a highly customized SEO reporting platform. This plan has everything you’ll find in their “FREELANCER” plan, with some additional perks like a custom white label domain name, white label campaigns, email, custom dashboard per campaign, and many more.
  • Enterprise Plan: If you’re a big agency with 50+ clients in your portfolio, then this plan is best suited for you. In this plan, you’ll get all the perks of the “AGENCY” plan with some additional benefits like API access, a dedicated account manager, priority support, and monthly training sessions.

The pricing we’ve mentioned here is based on their monthly billing tenure. If you wanted to save more on AgencyAnalytics, we do recommend subscribing to their annual tenure.

2. Reportz


Reportz is another highly recommended SEO analysis tool for agencies, marketers, and consultants. Similar to AgencyAnalytics, it is a versatile reporting platform that enables you to create fully customizable reports with a branded dashboard for your clients, allowing all essential data in one place.

Using this platform is really simple; all you need to do is set up your account using real-time data and KPIs, customize reports, set up your dashboard, and then share it with your client. Once you’ve done setting-up Reportz, all things will be automated, and you’ll never have to worry about it again.

Like AgencyAnalytics, this one also comes with tons of integrations. Some of these are;

  • Google Analytics, Google Search Console, Google Ads, Google My Business
  • Ahrefs, SEMrush, Serpstat
  • Salesflare, AccuRanker, MailChimp
  • Facebook, Facebook Ads, LinkedIn, LinkedIn Ads

…and many more!

Aside from all these, Reportz has some unique and interesting features which you’ll never find on alternative tools. Some of these tools can include “Negative SEO Discovery“, which notifies you whenever there’s an unnatural spike in the number of backlinks redirecting to your website, so you can easily analyze and disavow them.

Another important feature is “Algorithmic Penalties“, which keep track of your website’s impression, clicks, and traffic and notifies you whenever there’s a sudden drop in your SEO traffic and impression. These features are really useful for any type of digital marketing agency that’s looking to keep a close eye on their client’s websites.

Main features of Reportz.io;

  • Customizable and branded dashboards
  • Automated white label report generation and delivery
  • Wide range of integrations
  • User-friendly interface and easy setup
  • Comes with powerful features like Negative SEO Discovery and Algorithmic Penalties.

Who’s it for?

Reportz.io is ideal for digital marketing agencies, SEO professionals, and consultants who want to deliver customized and branded reports to their clients without any hassle. I personally love this tool, and it is a great choice for agencies of all sizes, as it offers flexible plans to suit different client bases and budgets.

Pricing of Reportz.io;

Reportz is a great tool with affordable pricing as compared to AgencyAnalytics. However, like their competitors, they offer pricing depending on the number of dashboards you want and whether you pay monthly or yearly.

Still, here’s a breakdown of their pricing structure (on annual tenure) compared with similar tools in the market.

  • Seat for 5: If you’re looking to onboard 5 clients or businesses to Reportz, it will cost you $7.92/mo/dashboard with all features and white-label dashboard access.
  • Seat for 10: If your agency has more than 5 clients, let’s take 10 as an example; then it will cost you $7.84/mo/dashboard with all features.
  • Seat for 50: If your agency has approximately 50 clients or businesses, the pricing structure of Reportz will be $7.20/mo/dashboard with all features.
  • Seat for 75: For agencies with clients or businesses of more than 75, the price will be greatly reduced to $6.8/mo/dashboard with all features.

3. RankRanger


Ever heard of SimilarWeb?

Yes, it’s the same company we use for checking our website traffic. This RankRanger all-in-one SEO software is developed and operated by this same company.

RankRanger is another most powerful and comprehensive white label SEO tool that caters to agencies, marketers, and SEO professionals. It has a wide array of features and functionality that will surely help you keep track of your client’s websites and to analyze their marketing campaigns.

They’ve got some incredibly useful and unique features, including but not limited to daily SERP snapshots, customizable dashboards, SEO & traffic widgets, rank/visibility graph, advanced filters, detailed competitor analysis, a plethora of integrations, and more. Plus, the white label feature of RankRanger allows you to create a fully branded dashboard and reports for your clients, ensuring a consistent and professional brand experience.

The only thing I disliked about this tool is its custom domain support. If you need to set up a custom domain, then this feature is only available in their “PREMIUM” plan, which costs around $699 per month.

Main features of RankRanger;

  • Comprehensive SEO tracking and analysis
  • Customizable and branded dashboards
  • Automated white label report generation and delivery
  • Wide range of integrations
  • Keyword rank tracking and competitor analysis

Who’s it for?

Although RankRanger is available for as little as $79/mo with 15 client dashboards, we still don’t recommend using this tool for smaller agencies who are looking for a complete white-label solution.

Pricing of RankRanger;

RankRanger offers four different plans, depending on your needs and agency size. Here’s a breakdown of the plans;

  1. Lite Plan ($79/month):
    • Suitable for small agencies or freelancers
    • 500 keywords tracking
    • 15 client dashboards
    • On-Page SEO audits with unlimited integrations
  2. Standard Plan ($149/month):
    • Ideal for growing agencies or businesses
    • 1,000 keywords tracking
    • 30 client dashboards
    • Customizable and branded dashboards
  3. Pro Plan ($699/month):
    • Designed for larger agencies or businesses with high demands
    • 5,000+ keywords tracking
    • 100+ white label dashboard
    • All features of the Standard Plan
    • Advanced SEO tracking and analysis tools
    • API Access
  4. Premium Plan ($2,700/month):
    • Tailored for enterprise-level clients or large-scale businesses
    • 25,000+ keywords tracking
    • 250+ client dashboards
    • All features of the Pro Plan
    • Custom domain support for a fully branded experience
    • Enhanced data and reporting capabilities

The custom domain feature is only available in the “PREMIUM” plan, which costs approximately $2,700/mo. So, if you require this feature, you’ll need to invest in their higher-tier plan.

4. BrightLocal


If you’ve clients or businesses who need local SEO services, then BrightLocal is one of the best platforms for you!

BrightLocal is specifically designed for local SEO, providing various tools and features to help businesses improve their online presence, rank higher in local search results, and attract more customers. Further, with their “Citation Builder“, they managed service to build and clean up listings.

This white label SEO tool is perfect for agencies, marketers, and local businesses that want to manage and track their local SEO performance efficiently. With BrightLocal, you can create fully branded and customizable reports for your clients, providing them with a professional and consistent experience.

Main features of BrightLocal;

  • Local SEO audit and citation tracking
  • Google My Business (GMB) management and optimization
  • Local keyword rank tracking
  • Review management and monitoring
  • White-label reporting and client dashboards
  • Customizable and branded reports

Who’s it for?

BrightLocal is best suited for agencies, marketers, and local businesses that focus on providing local SEO services. Its features and tools are specifically tailored to help improve local search performance and manage local marketing campaigns effectively.

Pricing of BrightLocal;

BrightLocal offers three different pricing plans, depending on your needs and the size of your agency or business:

  1. Single Business Plan ($29/month):
    • Suitable for small businesses or freelancers
    • 3 local rank tracker reports
    • 1 Local SEO audit reports
    • 3 Citation tracker reports
    • Citation builder (pay-as-you-go)
  2. Multi Business Plan ($60/month):
    • Suitable for mid-size businesses and professionals
    • 6 local rank tracker reports
    • 30 Google Business Profile audits.
    • White-label report and emails
    • API Access
  3. SEO Pro Plan ($90/month):
    • Everything from Single and Multi business plans with increased limits
    • Citation builder (pay-as-you-go)
    • API Access
    • Search volume estimates

White Label SEO Auditing Tools

Website auditing is one of the main things you need to take care of in your digital marketing agency. Having an optimized website based on multiple factors increases its chances of ranking in search engines like Google, Bing, and others.

And in case you’re looking for a white label SEO auditing tools for your agency, here’s a list of a few software I do recommend using;

1. Sitechecker


Sitechecker is another most incredible SEO auditing tool for freelancers, marketers, and agencies with white label support. This is an amazing tool that will help you with website auditing, backlink monitoring, rank tracking, and site monitoring.

I’m sure you’re going to love this amazing, as it can help improve your client’s overall On-Page and Technical-SEO and impress them with white-label reports. Further, it accurately checks your keyword position in SERP and organizes keywords in a group.

Main features of Sitechecker;

  • Create in-depth white-label reports for your clients
  • Competitive pricing, compared to their competitors
  • Can track backlinks & keyword ranking
  • Helps you with website monitoring

Who’s it for?

Sitechecker is suitable for everyone who wants to audit their website at a small cost. The pricing of this tool makes it suitable for everyone, including small freelancers, professionals, businesses, and agencies.

Pricing of Sitechecker;

Based on your needs, Sitechecker offers three different pricing for you;

  • Basic ($33/mo): This plan is perfect for freelancers and small businesses, who want to audit up to 3 websites. This plan support monitoring up to 3000 pages, 750 keyword rank tracking, GSC & Google Analytics integration, and more.
  • Standard ($124/mo): In this plan, you’ll get all the features of the “BASIC” plan with increased limits and some additional perks. Some of these are;
    • 10 Websites
    • 10,000 Pages
    • 1,500 Keywords
    • Broken Links Checker
    • Schema Markup
    • Custom Logo in PDF (White labeling)
    • Looker Studio Integration, and many more.
  • Premium ($208/mo): This plan is perfect for mid-size and large agencies who are looking further grow their business with incredible plans. In this plan, you’ll get unlimited websites, 50,000 page monitoring, 3,000 keyword tracking, and a few additional perks like website auditing on localhost, custom logo in emails, alerts on Microsoft Teams, etc.

Please note;
The pricing I’ve mentioned in this article is based on their annual tenure, so if you’re looking to purchase their plan on monthly tenure, the rates are;

  • Basic Plan ($39/mo)
  • Standard Plan ($149/mo)
  • Premium Plan ($249/mo)

2. SiteAuditor.com 


SiteAuditor is an exclusive SEO auditing tool which is suitable for everyone, including small businesses, freelancers, marketers, and agencies. This tool comes with an unlimited number of websites, white-label reports, pre-built audit landing pages, customized reports, white-label URLs, etc., at just $49/mo.

This tool supports more than 90+ languages, so you can fully customize every word on the SEO reports to make sure it’s what you want! Plus, you can customize their SEO audit report in your own branding with your URL, company logo, company details, and dozens of other parameters, to match your aesthetics look.

Main features of SiteAdvisor;

  • Unlimited leads, websites, and site auditing
  • Supports white-label reports
  • Unlimited integrations
  • Chrome extension
  • Competitive Pricing

Who’s it for?

SiteAdvisor is a perfect tool for anyone. Whether you are a beginner wanting to check your website or an agency aiming to improve your client’s site, you should definitely consider using this tool.

Pricing of SiteAdvisor;

SiteAdvisor offers a single plan with unlimited leads, websites, and white-label reports – but their pricing is divided into two different payment tenures. These are;

  • Monthly ($49/mo)
  • Yearly ($39/mo)

Based on your needs and budget, you can choose any payment tenure that suits your need.

3. Website Auditor by SEO PowerSuite


Website Auditor by SEO PowerSuite is a comprehensive tool designed to streamline the SEO auditing process for businesses and agencies. With an extensive range of features, it allows users to carry out in-depth website audits and on-page analyses to optimize their online presence.

The tool offers white-label reports, enabling you to deliver customized, professional-looking results to your clients while reinforcing your own brand identity.

Main features of Website Auditor

  • Comprehensive website SEO audit and content optimization
  • Robots.txt and sitemap generator
  • In-app content optimization with an intelligent content editor
  • Customizable white-label SEO reports and automated site audit tasks

Who’s it for?

WebsiteAuditor is perfect for webmasters, SEO agencies, and business owners who want to enhance their website’s SEO performance and deliver professional, white-label reports to their clients.

Pricing of Website Auditor;

  • Free version with limited features
  • Professional plan at $124/year, suitable for website owners and in-house SEOs
  • Enterprise plan at $299/year, ideal for professional SEOs and agencies

Why Invest in White Label SEO Platforms?

Investing in white label SEO platforms is a wise decision for digital marketing agencies, freelancers, and other professionals looking to streamline their workflow and provide a higher level of service to their clients. There are several reasons why investing in these platforms can be beneficial for your business:

  1. Streamline workflow: White-label SEO platforms allow you to offer a wide range of professional services under your own brand without the need to develop the technology yourself. This saves time, effort, and resources, allowing you to focus on delivering top-notch service to your clients while the platform takes care of the technical aspects.
  2. Comprehensive SEO tools: These platforms often come with a variety of tools and features designed to help you manage your clients’ SEO campaigns more efficiently, such as:
    • Rank tracking
    • Site auditing
    • Keyword research
    • Competitor analysis
  3. Enhance brand image: White-label SEO platforms often offer customizable reports and dashboards that can be branded with your own logo and colors. This enhances your brand image and adds a level of professionalism to your services.
  4. Improve client satisfaction: Clients will appreciate the consistent branding and the ability to access their data through a user-friendly interface, leading to higher satisfaction and retention rates.

In conclusion, investing in white-label SEO platforms can greatly benefit your business by providing a range of tools and features that streamline your workflow, enhance your brand image, and ultimately help you deliver better results for your clients. By choosing the right platform that aligns with your business needs and goals, you can take your SEO game to the next level and grow your agency.

In Summary: Best White Label SEO Tools

In summary, the best white-label SEO tools for growing your digital marketing agency offer various features such as rank tracking, site auditing, keyword research, competitor analysis, and customizable white-label reports. Investing in white-label SEO platforms will streamline your workflow, enhance your brand image, and improve client satisfaction, ultimately helping you deliver better results for your clients.

Make sure to choose the right platform that aligns with your business needs and goals in order to take your SEO game to the next level and grow your agency.

Avatar of Sunny Kumar
Sunny Kumar
Hello! I’m Sunny Kumar from New Delhi, India, a tech enthusiast and blogger with an IT degree from IIT-D. My expertise lies in SEO, Cloud Computing, Telecom & Networking, and CEH. I specialize in SEO, WordPress Development, and PC Building. And being a proficient WordPress user, I’m dedicated to delivering quality content and a remarkable user experience.

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