As You know that nowadays it is very difficult to pull out the social media marketing campaigns quite well. Because there is so much competition out there. The companies with big budgets are able to spend more on the campaigns 5 social media marketing trends for 2018 that will help you to achieve more audience reach organically.
You will also agree that social media is one of the key contributors for businesses.
And if you don’t, then I have some figures to show it to you.
A research firm conducted a study with more than 5000 marketers. On the importance and impact of social media marketing on their audiences.
- 70% strongly agreed
- 25% Agreed
- 2% uncertain
- 2% disagree
- 1% strongly disagree
So you can yourself see that more than 95% marketers agree. That Social media marketing is a very important module that they take care of in their online marketing strategy.
Okay, so now when we know that social media marketing is very important. We should also know that as it is very important for us. It is very important for others also. Because of that, there are so many people who are pushing content like a madman.
And as more and more businesses are trying to reach their consumers on different social channels. The attention span of people is on the decline.
So that means, not only you have to be on social media. But you should also need to know that, what’s working on social media and what’s not.
It’s a lot of work to do – I hear you say.
Don’t worry, in this article, I will tell you in detail. That what are the things which are booming on the social media. And then you have to just decide, that what you would like to leverage more.
There are 5 social media marketing trends for 2018 that you should know:
1). Shift From “For Mobile” to “Mobile First”.
Till 2015, we heard more and more statement like this i.e. you should also optimize “For Mobile”. But know marketers have realized that instead of saying that. They should start saying, we need to optimize “For Mobile First”.
Someone asked me that why desktop usage declined. And why mobile usage raised?
I answered him- It’s really simple because we can’t take selfies with the desktop everywhere.
But on a serious note, there is a serious reason behind that.
Therefore let me dig a little deeper into this, in order to explain it to you in more detail. Because it is going to play one of the most important roles in 5 social media marketing trends for 2018.
There was a time when we needed laptops and desktops to do our big tasks. Tasks such as creating a word document, excel sheet, presentations, and even video productions.
But now our smartphones can carry out these tasks very easily. As because they have become more sophisticated, usability improved and speeds got faster.
So now people use Mobile devices more often than desktops or laptops.
Let me throw some figures so that you will understand it in a much better way.
- 85% of internet users own a smartphone.
- 69% of users spend their average media time on smartphones.
- Smartphones have 64% more conversion rates compared to desktop conversion rates.
Some important stats for the role of mobile in Social Media Marketing.
- For Facebook.
- Facebook has 1.66 billion active monthly users on mobile.
- For desktop, it is only 1.32 billion, which is quite less compared to mobile.
- In a day, there are 1.57 billion daily active users on mobile.
- And for desktop, it is only 1.11 billion, which is very low compared to mobile.
So I guess, these figures are enough to prove the importance of “Mobile First” approach.
2). Content Will Grow (Videos gonna dominate).
In the previous section, we talked about the shift from desktop to mobile. Now here we will talk about how content growth made its place in the 5 social media marketing trends for 2018.
So because people shifted to mobile, the ability to consume more content grew tremendously.
You may say how?
Okay, let me ask you some questions.
How often do you check your notifications, Facebook feed, twitter replies and mentions, check emails and even watch videos. Very often right.
Because people have started consuming more content. More and more content is being produced by the marketers.
Interesting Facts: Every 60 seconds on Facebook.
- 5,10,000 comments are posted.
- 2,93,000 statuses are updated.
- 1,36,000 photos are uploaded.
So as lots of content is being produced, you need to make sure that your content should stand out.
And talking about the content, it seems like video contents are the most attracting ones.
Because according to a research carried out, the video is driving purchase behaviour and creates stronger customer engagement.
According to marketers, video content increases trust.
I have some numbers to prove this point.
- 64% of consumer purchases are driven by after watching brand’s social media video content.
- Marketers who use video content generates 49% more revenue than marketers who don’t use it.
- 59% of the audience on social media agree if there are a text and video on the same topic, they are more likely go with the video.
- By the end of 2017, online video will take up the 78% of all online traffic. And therefore it has made its place in the 5 social media marketing trends for 2018.
- it has made its place in the 5 social media marketing trends for 2018.
If you decide to use video content in your social media marketing strategy. And that also in your Facebook marketing, then you should know that 85% of Facebook videos are watched without sound. Therefore you should consider creating content based on that. As it is one of the most trends from 5 social media marketing trends for 2018.
3). Stories will boom. (Ephemeral Content Marketing is the future).
In the very beginning, the only snapshot had the stories feature. But now there is Facebook, Instagram and WhatsApp (Status) are having the stories features too.
This led to the rise of “The Ephemeral Marketing” in 2017.
Now you may be thinking that what “Ephemeral” is?
Okay so for those of you, who don’t know what it is. “Ephemeral” means “Short lasting” or “Having Short lifetime”.
So that’s what stories on these platforms are. Didn’t they?
Stories on these platforms have a lifetime of 24 hours after that they disappear. So how does it affects- is that your question?
So stories of Snapchat, Facebook, and Instagram are pushing us to create content more often. A content that is worthy of sharing, but not worthy of preserving.
Because your audience also knows that it is going to be there only for 24 hours, and that’s why it creates a sense of urgency. Instead of you trying to reach them, they will reach to you through stories. As Ephemeral marketing campaign lasts less than 24 hours it drives more engagement. And that’s why it is listed as one of the trends from the 5 social media marketing trends for 2018 which will have a big impact.
Some really cool and important stats of Instagram Stories.
- Instagram stories have more than 250 million active people using it every day around the globe.
- Over 1/3 of Instagram users are using Instagram stories every day once in a while.
- Instagram stories have helped Instagram to increase the amount of time spent from 20 to 28 minutes.
So now, when you know how much important stories are, you should also know how to use them well.
You can use stories to provide some exclusive footage so that they will feel more exclusivity. One good practice would be offering quick discount offers and promotional offers in stories. Some marketers and influencers also use it to show some daily work routine or daily activities to build more connectivity.
As organic reach is quite low for business pages and business accounts on Facebook and Instagram. You can use it to reach a large number of the audience because its reach is quite good than the regular posts. So take care of this thing, as it is also one of the most important trends from the 5 social media marketing trends for 2018.
4). Live Streaming is the next big thing.
Since Facebook Live is launched in April 2016, Facebook Live has seen an incredible growth.
Facebook live gives freedom to publishers, companies, celebrities, marketers, influencers, and brands to share an entirely new kind of content. The content which is focused on what’s happening in a single moment.
Let me again throw some stats for your better understanding.
- 80% audiences want brands to produce some live videos, instead of only producing pre-recorded videos.
- 67% of viewers are going to buy tickets to for the concert after watching its live event.
- More than one in five Facebook videos is life.
- Live videos are watched 3* longer than pre-recorded videos.
- Facebook paid big publishers and celebrities $50 million to use facebook live. Buzzfeed, The NewYork Times and CNN had the highest value contracts.
Now it seems pretty obvious to leverage the use of Facebook Live as fast as possible. So that you will stay ahead of the game. So that’s why it is one of the trends from 5 social media marketing trends for 2018.
Now the question would be that how should you use Facebook Live. Right?
- Conducting Question and Answers live session is one of the great ways to leverage Facebook live.
- You can use facebook live for customer support and have some good conversations with your audience.
- Facebook Live can be used for broadcasting live interviews.
- Businesses and marketers use it to broadcast live events and give some glimpses of behind the scenes.
For more details on facebook streaming, you can check this article from Neil Patel.
5). Social Media Polls to drive more engagement (Facebook, Instagram, Twitter).
I’m pretty sure that most of you, must have participated in at least one poll. Yes, it is quite fun. Right?
More and more businesses have started leveraging the use of polls very wisely. And if you don’t want to be left behind then start using it as soon as possible.
Let me give you some advantages of using polls.
1.Free Product Feedback.
You can always ask for feedback for your products and services directly from the consumer. Before polls brands used to pay a lot to third-party services to conduct feedback surveys. But now it is not the same case anymore. Using facebook polls you can do it on your own.
Polling shows the customer that brand is just not concerned about selling the product. But they are also engaging with their audiences. And are interested in responding to their customer’s queries.
Broadcasting the results sends the message that brand wants the world to know, what their community thinks about a certain topic.
- Content Creation.
You are creating two pieces of content by conducting the poll. Number one is the poll itself. And Number two is the result of the poll.
You can also check out this article on 8 Tools to Create Highly Engaging facebook polls.
If you want to stay ahead in the game of social media marketing than you need to start maximizing the use of the trends. Because people always want brands to interact with them in a way that is not too old. And these trends have made everything else look old.
And then you will know, that which trends you will need to leverage more compared to the others.