Instagram is a social app that is home to many social media enthusiasts and specifically used for connecting with people around the world. But, apart from being a social media app, it is also one of the most important and famous platforms of digital marketing.
Though there are many offline marketing techniques like running a business campaign, promotional clothing, social events, etc to promote a brand, digital marketing platforms have their own charm in growing a business faster and Instagram is one of them.
Instagram is completely based on posting pictures and videos which is why anyone can conduct branding activities related to their product on this visual platform. Despite being available for everyone, only a few brands manage to make a mark and succeed. This made us think why a certain brand spreads like wildfire while others remain where they were. This is because as beginners, people tend to make mistakes and this article highlights the 9 most common ones!
So, this is basically a list of things that you must steer clear of while Instagramming your way to success.
#1 Enabling Private Account
As a social platform, Instagram gives you the authority to protect your pictures from external sources by enabling the private mode. But as a business, you probably should not have a private account. Though it can be an accidental mistake, it’s definitely a major one.
As there can be many individuals and businesses who would be interested in your products and services, enabling private account will not allow them to connect with you. To make your brand stand out and drive traffic on your page, it’s necessary to disable the private mode.
#2 Incomplete Instagram Bio
Having a great bio to go with your account is very important as it introduces your business to the people who wish to become your followers. However, it does appear like a simple task, but there is much more to it.
You cannot just add anything to your bio; it has to be very specific, concise and significant to your business. For example, you can describe your service with an effective description or simply put a link to your official website.
People are not willing to stay and read a full page biography of your company, so if you want a larger audience to connect with you, it’s best to keep the bio short and relevant. For reference, you can visit other business pages on Instagram and see how they have described their company.
Hashtags are the words that describe your post and play an important role in displaying them to the audience. They should be relatable and searchable so that people can easily find them. The more hashtags you put in your post, the more traffic it will drive.
But, one thing you need to bear in mind is, the hashtags you use should make sense with the post, as many businesses often make use of unnecessary and irrelevant hashtags which can annoy the users.
Another big mistake is not using hashtags at all in your posts. They create a gateway for more potential users and customers who are looking for something related to it. You will be losing out on this by not adding hashtags at all.
#4 Using Irrelevant or Blurred Images
The pictures and videos you post on your business account must be of high quality as they tell a lot about your brand. Also, the posts must be related to your brand, as it reflects its image to the viewers. If you post irrelevant or blurred images or videos, chances are customers will unfollow your page which is not good for your brand.
You have to appear as professional as possible because customers can judge your brand as well as its quality in various ways. Not to mention, the quality of your pictures and videos sends a message about your brand quality. So posting high-resolution photos is a must for you.
#5 Posting Same Photos Again and Again
Instagram is a platform that can help in generating more leads and sales, so you must treat your business account accordingly. That’s why you have to be one step ahead and be as consistent as possible. For this, you’ve got to post photos or videos regularly and ensure that they are not repetitive. Follow a theme or a schedule for example; if your company has launched a new product or service, then you have to post some good pictures of it with some catchy hashtags.
To be more consistent about it, follow other trends and be creative with your posts so followers get a catchy image in their mind about your product. Not doing so will get your customers distracted and they might even lose interest in your product.
#6 Being Irresponsive To Your Customers
One of biggest mistakes that many businesses make on Instagram is not responding to their customers. Being responsive or being in touch with people who are interested in what you’ve got to offer is the key to success. You can have a million followers on your page and it does sound a good excuse not to respond to your followers, but a good brand always tries to make an effort.
Instagram is a platform to build and maintain long lasting customer relationship. To make it possible you have to be responsive to your customer’s queries and comments on your products and services.
#7 Not Posting On Regular Basis
Instagram has become a very strong part of social media marketing and businesses are relying more on it than any other platform. But, many businesses after getting a good number of followers stop posting content on their page. Remember, while marketing your business on Instagram, the most important thing you need is a regular posting on it.
But regular posting doesn’t mean you can post anything irrelevant to your business. You have to be consistent about your products as it is very important for the branding of your products. People often memorize only those things that are perceived regularly, so you should be careful while posting regular content on your page.
#8 Not Following Your Followers:
A good marketing strategy is one that calls for getting to know your customers as much as you can. If people liked your brand page and decide to follow you, make sure you greet them with a follow back. It’s not necessary to comment or communicate with them, but following your followers gives you a chance to know them better and find out more about their interests.
#9 Buying Fake Followers
It is often seen that many businesses and individuals often buy fake followers for their pages to show others that they are trending. While having a lot of followers can certainly help portray an image, the bottom line is that this image is not organic.
In order for your business to grow, all dedicated activities should be done in a natural way. Buying fake followers or paid followers can result in losing the integrity of your brand. Also, you’ll lose the opportunity to engage with real customers who can actually provide some useful suggestion and feedback for your products.
Buying followers is a waste of time as well as money because these followers will never buy from a brand that actually bought them in exchange for a follow.
The mistakes mentioned above do appear like something you won’t do, but you’d be surprised to see how often these are committed. Implementing these small things can really benefit your brand and help you grow your business.