Nowadays, with the remarkable emergence of social media, marketing over the mobile and search engine optimization, it is very wrong to say that email marketing is on the verge of its demise. Well, email marketing is very much active and is without an argument, the most effective means of marketing.
In today’s world, more than half of people who have access to the internet send at least one email every day. This type of marketing can be quite cost-effective and largely efficient to get your business recognized.
You are quite aware that you need to attract new clients as well as retain the existing clients but one thing you cannot do is invest time or resources into it that you know don’t know if it will give you your desired results. Such leverage can be provided to you by Email Marketing. It is a cost-effective resolution to businesses and gives the power to reach targeted audiences in a place where they visit almost everyday i.e, Inbox.
If you really want to know how email can be fruitful to your businesses, you can read the below content to know what exactly Email marketing is and how effective it can be to you.
Why Email Marketing?
If you are running a business then arguably, email marketing is the most efficient medium of marketing and is cited as one of marketing mediums that deliver the highest Return on Investment consistently. Email marketing is being used by many businesses of various sizes across the world. Those who are still not familiar with this type of marketing may not probably understand it immediately as for why this is so popular or you can say, the most used medium in a variety of companies.
Email marketing provides more possibilities for your business and gives better returns on the same time. By practicing such type of marketing, your business can create stronger bonds with a much-scattered audience at a very low cost as compared to what we spend on traditional marketing.
So, here are the reasons why email marketing can be seen as an important marketing tool.
1) Cost-Effective and Simple
The most prominent benefits of email marketing are that it is very cost effective. It probably uses much low cost as compared to the other marketing channels. The reason why it is so cost saving is that there is that there are no print cost or any fees to pay for advertisements on magazine or television. There might be an investment which is considered by the marketers, on various tools which help them track and analyze their emails.
Admitted, there are around thousands of emails sent across but the cost involved in it much lesser than you would pay using other marketing mediums.
2) Not a SPAM
Email marketing is among those channels that the customers ask for it to be received. Most of the organizations using this platform send emails to only those who have subscribed to their channels or have opted to receive them by signing up. Such process enables much higher conversion rates as the business is only targeting those who have a genuine interest in their brand.
It is also possible to send unrequested emails to the audience but in the end, it would become annoying for the customers which also damages the brand image at the same time. As an organization that uses email marketing platform, it is always recommended that they do not use the existing list for your email marketing. The results that you will obtain from the list that you grow yourself and procure your customers organically will lead to much greater results.
3) We can decide our Target Audience
Many email marketers prefer to pay and make sure that they are only spending their resources targeting the ones who are interested in their brand. What they can also do is they can go an extra mile and send emails to those who meet certain requirements.
For example, if a company is offering discounted rates on sports goods then that company can choose to send emails to those who have not subscribed to it but have shown interest in that particular kind of goods. Such segmentation works fabulously for those companies who are enthusiastic about acquiring information about their subscribers. Research has shown that marketers who are well versed with such practice often tend to improve the engagement rate effectively.
4) Easy to Use
We know there aren’t many types of marketing which are as easy as marketing over emails. With an easy task of just clicking a button, people who have shown interest in your brand or the ones who have subscribed would share your offers and schemes with their friends and family. With email marketing, everything becomes easily shareable with just a matter of one click.
As a result of this, subscribers share more and more of your content and your brand gets more and more exposure. By using different email automation strategies you will increase your subscribers’ engagement with your brand.
5) Email Marketing is Measurable
One thing great about email marketing is that it can be measurable. It is not like throwing arrows in the dark. Analytics is essential to measure the progress of any campaign which we created. Many marketing mediums provide vaguely and predicted results. This analytics also provide you with information which is much more than just numbers and percentage. It provides you with insights about your customer’s interests. Email marketing, in fact, will provide you with important metrics, which will include delivery rates, open rate and also checks if the subscribers are retained. Using these you can go ahead with your target with re-strategizing more campaigns.
In this ever changing digital world, businesses should consider practicing email marketing as a strategy if they still haven’t given a thought about it. This strategy is a shareable, targeted, measurable and very much cost-effective and it tends to be overlooked by many. With a proper approach and guidance, your business will receive a guaranteed benefit from email marketing and will give much-added benefits to the job seekers if they create email marketing jobs in the organizations.
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