After starting your blog months ago, there’s not much of an improvement. Your site’s SEO metrics like domain authority and traffic rank indeed stagnated, and you’re wondering where you went wrong.
“Content is king,” that’s what almost all tech-savvy individuals preach online (including Bill Gates’ 1996 essay). For one’s blog, personal, or commercial page, you can bombard it with nice infographics and visuals, but nothing topples quality written content.
Perhaps your online blog writing needs some simple tweaks to unleash its full potential.
Below are five essential and actionable tips that even rookie writers can easily adapt to their online blog writing:
#1: Highlight or create the need
Buffer supports the idea that posts be around 1600+ words. Quick Sprout believes that number should be trimmed by at least a hundred. Experts have varying researches, but you’re getting the ideal word range here.
But are you absolutely sure that all your insights or meaty statistics are being read? For most blog posts, users read a maximum of 28% of content, as per Jakob Nielsen.
One reason is the blogger’s failure to emphasize or sell the need to readers. If you’re guilty of jumping straight to the subject matter, you need to revise your plan.
Start off by telling a relatable story. For instance, if you’re blogging about common reasons why a website’s average page time visit (an important SEO metric) sinks, you can say as a foreword:
“I think you’ll agree with me on this:
It’s really embarrassing finding out that online readers jump from one page to another like a pogo stick. They scroll for less than three seconds, ignoring almost all the brainpower you put on your piece.
Why does this happen?”
If you’re successful in hooking them from the very start, your blog’s odds of being shared and commented will surely catapult.
#2: Consider white spaces
The meat of a text is on its body, so for most of the time, its paragraphs are chunky and lengthy. This is the norm for exposes, scientific, and journal content.
However, our eyes’ natural inclination is to look for white spaces. It helps reset any accumulated stress and information overload from thorough reading.
If you’re writing blogs and less formal articles, it’s wise to abstain from paragraph cluttering. Limiting it to 2-3 sentences improves readability and helps tease readers in reading more.
Consider this example.
“People have various ways of learning your products best. Some are enticed with videos and infographics, while others prefer engaging in social media.
Expecting all customers to peruse your long and tiring product descriptions doesn’t sit well. You also need to be visual savvy with different online creation tools like Canvas and Photo Grid.”
Had I forced to fit all those sentences in one paragraph, it could’ve been tiresome for the reader’s eye.
#3: Scatter ‘bucket brigades’ inside your post
This is an online writing technique formally named by Brian Dean, the founder of Backlinko.
Bucket brigades are words or short questions (fillers) that you can include in the middle of two tedious paragraphs to make it livelier and more meaningful. Examples include, “Here’s why?” “What’s in it for you?” and “What’s the catch?”
Here’s a very simple example.
“Photosynthesis and cellular respiration are two processes that are highly dependent on each other. Together, they function as one of the many natural niches in our environment.
What’s in it for both parties, plants, and animals?
Both need the other’s by-product to serve as its own process’ reactants. It’s a win-win for both.”
The above example is no way an excerpt from a blog, but you do get what I’m pinpointing, right?
Since blog readers like to skim and scan for the most important parts, it’s imperative that they see such ‘bucket brigades’ for them to stay longer.
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#4: Defer to tools in times of need
Sure, you can count on your mind-boggling ability to craft insightful and helpful online blogs. But at times you feel like lacking in certain blog writing departments (e.g., idea, layout, structure, fluidity of thought, motivation, etc.), you can surely count on some online tools below:
- Hemingway – This best works for online bloggers who love to create lengthy and complex sentences. Hemingway helps you in making your argument clearer, bolder, and more precise. Its color-coded feature informs you of a certain need (e.g., transforming passive voice, sentence cuts, eliminating excessive words or double comparison, etc.).
- Blog Title Generator – SEO Pressor, Impact, and HubSpot are my favorites when it comes to title generators. This’ll help you in times you’ve run dry of main heading ideas. Just input and describe how you’ll use your keyword, and voila! A long list of possible titles instantly unfolds!
- MW Thesaurus. Never underestimate the power of synonyms. Some words are just more impacting and fitting than that of the other. For instance, instead of saying “Player #34 was hit repeatedly,” you can opt “Player #34 was hurt from the bludgeoning.”
- Focusing Tools. Now if you need a motivational boost, this program will lock non-blogging related programs in your computer. That means you’ll really be forced to write till you drop!
#5: Mind the power of ‘you’ and statistics
Using the second person “you” is regarded by one of New York Times’ best-selling author, Neil Patel, as a ‘conversational style.’
Using it makes your blog posts more commanding and impactful because you’re able to engage readers on a personal level. Avoid tense inconsistency though.
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Meanwhile, a blog that isn’t just conversational, but also incorporates research and intuitions from professionals, are more coveted.
Why is that?
It’s because readers want posts to be backed with something that’s verifiable and quantifiable from expert studies. Putting numbers, percentages, and other data surely helps.
The above-mentioned tips are just some of the countless blogging tips alongside inserting GIFs, enticing images, and crafting effective subheads. What matters really is your desire to improve your current ability to be the finest blogger you can be!